BLOG ARCHIVE
3 Ways You Can Use Data in Paid Media
Data strategy refers to the highly dynamic process of collecting, interpreting, analyzing, and leveraging data to help achieve desired business results. In a world of virtually limitless data, understanding data strategy is essential to competitive marketing.
Don’t Be Guilty of Complacent Advertising! The Importance of Multilingual Marketing
Did you know that the U.S. has the second largest population of Spanish-speaking residents in the world? One would think that a statistic like this implies thoughtful, proactive multilingual marketing.
Case Study: Securing 243%+ Increase in Return on Ad Spend, Global E-Commerce Digital Campaign
The overarching goal for one of our international e-commerce clients is to achieve an ambitous return on ad spend (ROAS). Other objectives include boosting sales and increasing market share within U.S. regions.
Zero-Party Data and First-Party Data: Leveraging Data Science for Media Attribution
Zero-Party data is information customers share with brands in exchange for customized experiences catered to their individual preferences, wants, and needs. Types of Zero-Party data include:
Media Attribution: Protecting Your Return on Ad Spend
Media attribution is the process of using data to identify which channels are bringing in the strongest return. Attribution provides critical data that supports optimized media strategies, providing marketers with actionable insights about the specific channels, messages, activities, touchpoints, etc. that are working, and the strategies that need to be adjusted.
From Pumping on the Pike to One of the Fastest Growing Media Agencies in the World
Pumping breast milk on the New Jersey Turnpike, racing home from a client meeting to put a toddler to bed on time, truck drivers honking and leering at me… Did I care? Nope.
Marketing Doctor Named as a Certified Top Women Owned Business for 2022 by Clutch
We are thrilled to find ourselves in familiar territory as we have once again been contacted by Clutch and named as a top certified women owned business for the second year in a row.
Get with the Programmatic Media
During your search for the best digital advertising strategies, “programmatic” probably pops up once or twice.
Investments in Diverse-Owned Media: How Media Buying is Shifting
Forging relationships with diverse-owned media goes beyond common sense, and even good business. Being intentional about where media dollars go is a powerful way to advance social equity.
What is Media Planning?
The world of media has always felt like the Wild West, and rapidly increasing media consumption throughout the pandemic only made things more wild. So how do our media planners stay ahead of the curve? We’ll get to that–first, let’s define and explain media planning.
Power & Progress for Women: Janet Casey Joins Chief
We are proud to announce that our President and Founder, Janet Casey, has been invited to join Chief! The private, exclusive network brings women in positions of power together to learn and grow. Members include influential female senior executives from diverse industries and backgrounds.
2021 Marketing Doctor Rewind
What a year for Marketing Doctor! We welcomed five new superstars to our team, revealed our updated branding and new website, introduced our DEI Committee, received several incredible awards, and so much more! With loads to review and reflect upon, we decided to rewind the tape and zoom in on the many highlights of 2021.
$30k Advertising Campaign Updates
Don’t miss the latest news about the winner of our $30k Advertising Campaign Contest: Holyoke Sporting Goods!
5 Ways to Maximize Q5 for a Happy New Year
When holiday shopping is in the rearview mirror, your audience is ready to treat themselves. High on the “new year, new me” mindset with fresh pocket money in tow, they’re clicking on Instagram ads and you’re ringing in the new year with growing ROI.
Giving Up on Facebook Ads?
The digital marketing world is constantly evolving. It’s not enough to keep up with changes 一 your digital media agency needs to anticipate them. Staying ahead of the curve translates into valuable campaign recommendations, and record-breaking results.
6 Questions to Ask Your Media Buying Agency
As more agencies market themselves as full-service marketing agencies, thoroughly vetting your prospective agency’s media buying skills becomes crucial. But what questions should you ask?
Celebrating National Women’s Small Business Month
Did you know that only 34 years ago, women needed the signature of a male relative to apply for a business loan? This restrictive protocol finally changed in October of 1988, when Ronald Reagan signed H.R. 5050 – AKA the Women’s Business Ownership Act.
Media Planning vs. Media Buying
Media buying refers to placing ads at the right time in the right place to reach the right audience at the most efficient rate. Media buyers can purchase ad space on traditional platforms (think billboards, TV, radio, and print), and/or digital platforms (such as Facebook, Instagram, Snapchat, TikTok, and Google).
Achieve Fast ROI with a Fast-Growing Agency
Growth is an innate aspect of who we are at Marketing Doctor—it informs all that we do for ourselves and for our clients.
What is Media Buying?
Efficient, strategic media buying can make or break the success of your advertising campaigns. Strategy in media planning and buying is where rubber hits the road in terms of Return on Investment (ROI) for your organization. Done correctly, it opens the door to meaningful, cost efficient connections with your target audience. So what exactly does it mean to buy media? We’re here to break it down for you.
Janet Casey is One of Adweek’s Women Trailblazers
Our fearless leader is one of 35 women in the USA featured in Adweek’s annual Women Trailblazers issue!
Grit, Goals, Guts, and Gratitude
“Only 2% of Women-Owned Businesses Break the $1M Mark.” This Forbes headline lives behind our President and Founder’s desk. If I remember right, a friend gave it to Janet Casey after Marketing Doctor officially reached 7-figures in annual revenue.
Marketing Doctor Named as Clutch 100 Media Buying Leader for Fast and Sustained Growth
It is with great pleasure that we announce that Clutch has hailed Marketing Doctor as a member of the esteemed Clutch 100 Leaders in 2021! Our media planning and buying agency is thrilled to land a spot on two lists this year: Top 100 Fastest-Growing Companies and Top 100 Sustained Growth Companies!
Media Buying Amid COVID-19
490 million: the number of people who joined social media in 2020. 80 million: the number of Americans who are now weekly podcast listeners. 1.1 billion: the number of online video streaming service subscriptions reached last year.
Case Study: $5M+ State Department of Health Contact Tracing Campaign
Marketing Doctor was contracted to help a State Department of Health spread the word about the importance of contact tracing and to overcome perceived privacy issues, mistrust of government by various demographic groups, and stigma associated with having COVID-19.
Marketing Doctor is the Leading Women-Owned Media Buying Agency on Clutch
An apple a day, keeps the doctor away? Well, that won’t work on us because we are unstoppable. Confused? Marketing Doctor is a media planning and buying agency filled with individually brilliant minds that are collectively unstoppable.
Case Study: $5M+ Multilingual Emergency Management Agency Hurricane Preparedness Campaign
The state-run Department of Emergency Management is responsible for disseminating all essential emergency preparedness, prevention, and protection information to residents throughout the state. Marketing Doctor was tasked with providing strategic media planning and buying for the Department’s statewide Hurricane Preparedness Campaign.
Case Study: $2.4B Regional Health System COVID-19 Niche Targeting Campaign
In response to COVID-19, a regional health system quickly pivoted their advertising efforts to prevent any additional, non-essential foot traffic to their facilities. Marketing Doctor halted all service line campaigns within minutes! With quick turnaround, Marketing Doctor launched several campaigns to effectively communicate safety information and updated protocol amid the start and peak of the pandemic.
Case Study: $25-$30M Multi-State Surgery Practice Self Test Campaign
While planning to open new practice locations in the tri-state area, the surgery practice intended to boost brand recognition and confirm patient leads were medically qualified for their surgical and non-surgical bariatric procedures.
Case Study: $5.5B University Hospital System – Reaching Expectant Parents and Women
Marketing Doctor was contracted by a premier, nationally-ranked healthcare system to increase brand awareness, increase attendance at events, and encourage people to take advantage of their services. Two years later, we have had the pleasure of executing several campaigns with sensitive messaging spanning from a campaign to increase admittance to their maternity ward to a campaign promoting memberships for their helicopter rescue services available in rural Alaska.
Captive Audience: Media Consumption Rises Sharply During COVID-19
As people around the globe do their part to make sure they and their families are safe, the reality of the COVID-19 pandemic starts to set in and a “new normal” starts to become apparent.
The Marketing Doctor 2019 Rewind – Inc. 5000, Best in Biz, and more!
2019 has been quite the year for all of us here at Marketing Doctor! It’s hard to believe that in just one year, we’ve added new faces, moved in to a new location to call home, and even won prestigious awards.
Marketing Doctor Awarded a Spot on Prestigious Inc. 5000 List of Fastest-Growing Companies!
We are honored (and beyond excited!) to announce that Marketing Doctor has been named one of America’s fastest-growing companies on the 2019 Inc. 5000 list. On August 14th, Inc. Magazine unveiled their acclaimed annual list and Marketing Doctor ranked #2702 overall.
Marketing Doctor Awarded GSA Contract
Adding to a long list of professional certifications, Western Massachusetts’ leading woman-owned boutique advertising agency, Marketing Doctor, is now an accredited Federal General Services Administration (GSA) vendor on the Professional Services Schedule.
It’s Official: We’ve Been WBENC Certified!
Marketing Doctor is proud to announce our recent certification as a “Women’s Owned Small Business” (WOSB) through the Women’s Business Enterprise National Council (WBENC)! This certification is an embodiment of all our efforts to forge stronger and more inclusive workplaces with our government and corporate partners.
Senior Savvy
Christopher Rawson has seen a sort of “reset” in the connection between how old Baby Boomers are and how old they feel. We do marketing for a number of retirement communities, and they’ve sort of noticed a gap in age.
Mission: Almost Impossible
Kelly Tobin has three children, is a claims consultant for Disability Management Services in Springfield, and loves her job. In fact, she would definitely not want to be a stay-at-home mother.
Picture This
The Professional Women’s Chamber (PWC) staged its 13th Annual Business Expo on Jan. 19, 2011 at the MassMutual Room at the Basketball Hall of Fame. Nearly 50 exhibitors from a variety of business sectors participated in the tabletop event.