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Giving Up on Facebook Ads?

Giving Up on Facebook Ads?

Check out our five reasons to keep Facebook in your media plan. The digital marketing world is constantly evolving. It’s not enough to keep up with changes 一 your digital media agency needs to anticipate them. Staying ahead of the curve translates into valuable...

6 Questions to Ask Your Media Buying Agency

6 Questions to Ask Your Media Buying Agency

Think twice if your Creative Agency says they do media buying. As more agencies market themselves as full-service marketing agencies, thoroughly vetting your prospective agency’s media buying skills becomes crucial. But what questions should you ask?  What is Media...

Celebrating National Women’s Small Business Month

Celebrating National Women’s Small Business Month

The Power of Diverse Thinking and Community A Quick History Lesson Did you know that only 34 years ago, women needed the signature of a male relative to apply for a business loan? This restrictive protocol finally changed in October of 1988, when Ronald Reagan signed...

Media Planning vs. Media Buying

Media Planning vs. Media Buying

What's the difference? Media Buying Let’s start by breaking down both terms. Media buying refers to placing ads at the right time in the right place to reach the right audience at the most efficient rate. Media buyers can purchase ad space on traditional platforms...

Achieve Fast ROI with a Fast-Growing Agency

Achieve Fast ROI with a Fast-Growing Agency

Celebrating 3 years on the Inc. 5000 Fastest Growing Private Companies list. When you grow, we grow with you Growth is an innate aspect of who we are at Marketing Doctor—it informs all that we do for ourselves and for our clients. It's actually a pretty beautiful...

What is Media Buying?

What is Media Buying?

Efficient, strategic media buying can make or break the success of your advertising campaigns. Strategy in media planning and buying is where rubber hits the road in terms of Return on Investment (ROI) for your organization. Done correctly, it opens the door to...

Janet Casey is One of Adweek’s Women Trailblazers

Janet Casey is One of Adweek’s Women Trailblazers

Congratulations are in order for Marketing Doctor’s President and Founder, Janet Casey! Our fearless leader is one of 35 women in the USA featured in Adweek’s annual Women Trailblazers issue! Janet thrives alongside a truly impressive group of female powerhouses,...

Grit, Goals, Guts, and Gratitude

Grit, Goals, Guts, and Gratitude

Reflecting on Janet Casey's 2021 Adweek Women Trailblazers Win Grit "Only 2% of Women-Owned Businesses Break the $1M Mark." This Forbes headline lives behind our President and Founder’s desk.  If I remember right, a friend gave it to Janet Casey after Marketing Doctor...

Media Buying Amid COVID-19

Media Buying Amid COVID-19

490 million: the number of people who joined social media in 2020. 80 million: the number of Americans who are now weekly podcast listeners. 1.1 billion: the number of online video streaming service subscriptions reached last year.   Why this Matters To develop a...

Case Study: $5M+ State Department of Health Contact Tracing Campaign

Case Study: $5M+ State Department of Health Contact Tracing Campaign

Background: Marketing Doctor was contracted to help a State Department of Health spread the word about the importance of contact tracing and to overcome perceived privacy issues, mistrust of government by various demographic groups, and stigma associated with having...

Case Study: $25-$30M Multi-State Surgery Practice Self Test Campaign

Case Study: $25-$30M Multi-State Surgery Practice Self Test Campaign

Background: While planning to open new practice locations in the tri-state area, the surgery practice intended to boost brand recognition and confirm patient leads were medically qualified for their surgical and non-surgical bariatric procedures.   Approach: Research...

Captive Audience: Media Consumption Rises Sharply During COVID-19

Captive Audience: Media Consumption Rises Sharply During COVID-19

Never has a captive audience been so literally ‘captive’ As people around the globe do their part to make sure they and their families are safe, the reality of the COVID-19 pandemic starts to set in and a “new normal” starts to become apparent. With many Americans...

Mutually Beneficial – Why Internships Matter

Mutually Beneficial – Why Internships Matter

When you hear the word “intern” what comes to mind? Mornings spent running for coffee, afternoons sorting files, and summers slipping by into drudgery? In this day and age, that’s not the case – at least at Marketing Doctor, Inc! We see internships as important...

Find Your Focus:  10 Tips & Tricks for Mastering Composition (Part 2)

Find Your Focus: 10 Tips & Tricks for Mastering Composition (Part 2)

It’s time for Part 2 of compositional tips and tricks – something I’m sure you’ve all been anxiously awaiting. ICYMI, last week we posted an article outlining five basic design tools that will assist you in creating effective images and stunningly cohesive designs. As...

Find Your Focus:  10 Tips & Tricks for Mastering Composition (Part 1)

Find Your Focus: 10 Tips & Tricks for Mastering Composition (Part 1)

There are many elements that go into creating a successful and powerful design. In this two part series, read to find out how color, balance, lines, and other visual elements work together to create better designs. We’ve all heard it a thousand times – “don’t judge a...

Where In The World Is Team Marketing Doctor? Location: California

Where In The World Is Team Marketing Doctor? Location: California

After 3 trips to the West Coast in 4 months, we’re starting to wonder if we should open up Marketing Doctor Southern California! In January, our all-star team packed their bags once again to spend 6 days in the Golden State, and like all Marketing Doctor trips, our...

Marketing Doctor Awarded GSA Contract

Marketing Doctor Awarded GSA Contract

Adding to a long list of professional certifications, Western Massachusetts’ leading woman-owned boutique advertising agency, Marketing Doctor, is now an accredited Federal General Services Administration (GSA) vendor on the Professional Services Schedule. The mission...

It’s Official: We’ve Been WBENC Certified!

It’s Official: We’ve Been WBENC Certified!

Marketing Doctor is proud to announce our recent certification as a “Women’s Owned Small Business” (WOSB) through the Women's Business Enterprise National Council (WBENC)! This certification is an embodiment of all our efforts to forge stronger and more inclusive...

Senior Savvy

Senior Savvy

Marketing to Baby Boomers Poses Challenges, Opportunities Christopher Rawson has seen a sort of “reset” in the connection between how old Baby Boomers are and how old they feel. “We do marketing for a number of retirement communities, and they’ve sort of noticed a gap...

Picture This

Picture This

A Few Good Men The Women’s Fund of Western Massachusetts raised more than $15,000 through its “100 Good Men – Bourbon, Cigars, & Stella” event on May 1 at Twin Hills Country Club in Longmeadow. Top Left: Bill Trudeau of the Insurance Center of New England, an...

Mission: Almost Impossible

Mission: Almost Impossible

Working Mothers Struggle to Balance Career and Home Life Kelly Tobin has three children, is a claims consultant for Disability Management Services in Springfield, and loves her job. In fact, she would definitely not want to be a stay-at-home mother. But she does not...

Picture This

Picture This

Business Expo The Professional Women’s Chamber (PWC) staged its 13th Annual Business Expo on Jan. 19, 2011 at the MassMutual Room at the Basketball Hall of Fame. Nearly 50 exhibitors from a variety of business sectors participated in the tabletop event. Attendees...

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