MEDIA BUYING: EXCEEDING EXPECTATIONS with Our Strategic Process
high performing, multi-platform placements.
with Our Strategic Process
Understand the full picture
Identify business issues, goals and ambitions, paid media experiences to-date, growth opportunities, all while collaborating to form the framework for our partnership.
Do our homework
Study existing data, past and current campaigns, competitive landscape, audience behaviors and more. Review existing advertising assets and performance metrics to-date.
Share our strategy
Provide our overarching paid media approach and media plan. Aligned with client’s specific goals and positioning, while never losing focus on the core business problem at hand.
Launch and optimize
Following the approved media plan, we jump into campaign execution. Analyzed fiercely, optimized daily, and monitored constantly.
Measure, test, learn, repeat!
Clients get live reporting, regular insights, recommendations, business goal tracking, A/B testing, and more to ensure your campaigns are proactively serving real, measurable results.
with Our Strategic Process
1. Expectations
Understand the full picture
Identify business issues, goals and ambitions, paid media experiences to-date, growth opportunities, all while collaborating to form the framework for our partnership.
2. Explore
Do our homework
Study existing data, past and current campaigns, competitive landscape, audience behaviors and more. Review existing advertising assets and performance metrics to-date.
3. Enlighten
Share our strategy
Provide our overarching paid media approach and media plan. Aligned with client’s specific goals and positioning, while never losing focus on the core business problem at hand.
4. Execute
Launch and optimize
Following the approved media plan, we jump into campaign execution. Analyzed fiercely, optimized daily, and monitored constantly.
5. Exceed
Measure, test, learn, repeat!
Clients get live reporting, regular insights, recommendations, business goal tracking, A/B testing, and more to ensure your campaigns are proactively serving real, measurable results.
Services Provided by the People Who Led School Projects
Media Strategy
Media Planning
Media Buying
Traditional Media
Digital Media
Paid Social Media
Data Strategy and Integration
Media Measurement and Attribution
Emerging Media
Public Relations
Services Provided by the People Who Led School Projects
Media Strategy
Media Planning
Media Buying
Traditional Media
Digital Media
Paid Social Media
Data Strategy and Integration
Media Measurement and Attribution
Emerging Media
Public Relations
WHAT IS MEDIA PLANNING AND BUYING?
Media Planning: Identify where, when, and how often your ad will run to meet your goals.
Media Buying: Negotiate and purchase advertising space across traditional, digital, and emerging platforms to connect with your audience and maximize ROI.
Our data-driven approach to media buying positions us to guarantee our clients the best possible value. Before we even consider what channels to use, we analyze and compare the most advantageous platforms for reaching target audiences and maximizing budget. With decades of media experience, your campaign will enjoy benefits that agencies without insider experience would not even know about!
HOW OUR MEDIA BUYING AGENCY ADDS VALUE
DOUBLED CAMPAIGN VALUE
Strategic negotiation secures high-quality bonus spots and maximizes media budgets at NO additional to you.
DOUBLED CAMPAIGN VALUE
Strategic negotiation secures high-quality bonus spots and maximizes media budgets at NO additional to you.
Explosive ROI
Consistent analysis of campaign metrics leads to deeper strategy and maximum return on investment.
Explosive ROI
Consistent analysis of campaign metrics leads to deeper strategy and maximum return on investment.
Daily Optimization
Ongoing monitoring based on performance, research, and best practices. never set it and forget it!
Daily Optimization
Ongoing monitoring based on performance, research, and best practices. never set it and forget it!
Live ANALYTICS
Advanced data for every social and digital advertising platform is accessible 24/7.
Live ANALYTICS
Advanced data for every social and digital advertising platform is accessible 24/7.
Quick Pivots
Swift turnaround times for campaign shifts in response to external factors or budget reallocations.
Quick Pivots
Swift turnaround times for campaign shifts in response to external factors or budget reallocations.
We keep our finger on the pulse of your campaigns to deliver industry-leading results every day.
Omnichannel Media Plans
Our media planning and buying teams have been creating and executing omnichannel marketing strategies unique to every client for over 20 years. By converging traditional and digital platforms, we achieve greater synergy across channels, better brand visibility, cost efficiency, higher ROI.
Our media planning and buying teams have been creating and executing omnichannel marketing strategies unique to every client for over 20 years. By converging traditional and digital platforms, we achieve greater synergy across channels, better brand visibility, cost efficiency, higher ROI.
Traditional MEDIA
Saturating top platforms and securing the most competitive rates.
Digital MEDIA
Leveraging data and optimizing daily to deliver record-breaking ad performance.
Emerging MEDIA
Constantly adopting new, value-adding technologies.
Emerging MEDIA
Constantly adopting new, value-adding technologies.
WHO WE HELP
Marketing Doctor delivers cost-efficient, record-breaking results using data strategy, data integration, and attribution. Our media planning and buying spans geographies and industries, including private equity portfolio companies, healthcare, e-commerce, economic development, tourism, challenger brands, industry leaders, government and more.
CLIENTS
