Effective Media Buying
for Impactful Results
At Marketing Doctor,
our mission is simple.
We help brands and partners achieve their business goals with our extra mile mindset, full-funnel mastery, and integrated full-service media planning, buying, and measurement services.
Our Services: Powering Your Paid Media Success
As your strategic agency partner, we cover all things paid media from start to finish so you can focus on your business. Our team of media researchers, planners, strategists, analysts, and buyers plan and execute campaigns across traditional, digital, social, “tradigital,” and emerging platforms.
- Media Strategy
- Media Planning
- Media Buying
- Integrated Traditional Media
- Paid Social Media
- Data Strategy & Integration
- Media Measurement & Attribution
- Paid Search
- Programmatic Advertising
- Experiential Advertising
- Performance Creative
- Public Relations
- Competitor Research
- Media Audits
Agency Methodology: Exceeding Expectations with Our Strategic Process
We don’t believe in a one-size-fits-all approach. We understand that each client is unique, with distinct business objectives and market challenges. Our dynamic methodology is designed to meet these specific needs, harnessing the power of data, technology, and strategic innovation to deliver unrivaled results.
Understand the full picture
Identify business issues, goals and ambitions, paid media experiences to-date, growth opportunities, all while collaborating to form the framework for our partnership.
Do our homework
Study existing data, past and current campaigns, competitive landscape, audience behaviors and more. Review existing advertising assets and performance metrics to-date.
Share our strategy
Provide our overarching paid media approach and media plan. Aligned with client’s specific goals and positioning, while never losing focus on the core business problem at hand.
Launch and optimize
Following the approved media plan, we jump into campaign execution. Analyzed fiercely, optimized daily, and monitored constantly.
Measure, test, learn, repeat!
Clients get live reporting, regular insights, recommendations, business goal tracking, A/B testing, and more to ensure your campaigns are proactively serving real, measurable results.
A successful media campaign starts with a solid strategy focused on solving a business challenge. At Marketing Doctor, we ensure that the core of your business needs are at the helm of our paid media strategy. Through extensive audience research, competitive research, media research, and market research, we develop data-driven strategic insights to inform cross-channel media strategies that deliver positive business impact.
Armed with this arsenal of knowledge, our media strategies ensure that your campaign reaches the right audience at the right time with precision and impact.
- Audience-Centric: Your audiences’ desires, behaviors, and media consumption habits fuel our media strategy
- Multi-Channel Expertise: Our dynamic, versatile strategies reach the right audience at the right moment
- Data-Driven: Our roster of research methods inform competitive media strategies for targeted outcomes
Paid Media Planning and Buying
We are not just media buyers; we are experienced and knowledgeable experts who understand the ins and outs of media placement across all platforms.
Gone are the days of relying on a single marketing channel. Our media planners take an omnichannel approach to ensure your message reaches your audience through multiple touchpoints. By integrating various media channels, we create a cohesive and impactful brand experience that resonates with your target audience.
With years of industry experience, we have mastered the art of reaching the right audience, negotiating the best deals, and maximizing your return on investment.
- Optimized Ad Spend: You can trust us to invest your advertising budget wisely across a custom media mix
- Powerful Partnerships: We leverage our platform and vendor partnerships for cost-efficient, quality placements
- Performance Monitoring: Your ROI keeps climbing with thanks to our continuous monitoring and analysis
Measurement and Analytics
A successful marketing strategy demands more than just creativity and intuition. It requires a deep understanding of the impact and effectiveness of your advertising efforts. As you may have already guessed, this is where measurement and attribution come into play.
We assist medium to enterprise-level businesses in navigating the intricate world of martech for measurement operations. We don’t just offer a solution; we formulate a bespoke strategy that aligns with your brand’s near and long-term objectives, ensuring your advertising efforts are not just well-spent but also well-measured.
Our privacy-compliant data strategy and measurement methods power effective paid media strategies and insights.
- Precision, Compliant Tracking: Our advanced tracking techniques monitor the performance of your campaigns in real-time per your business or industry’s protocols
- Customized Reporting and Integration: Whether tracking conversions or other KPIs, our reports and integrations offer a clear window into campaigns
- Actionable Insights: We drive impact by determining the best tool suite to transform complex data into actionable insights
Technology Partners: Harnessing the Latest Innovations
The key to competitive advantage lies within the ability to amass, scrutinize, and harness data effectively. Our paid media team understands the significance of a well-structured data strategy. We are proficient in Martech Integration to strengthen your campaign performance.
We curate a vetted list of tools and technology partners to accommodate clients across industries. Our tool suite facilitates:
- Media planning
- Media buying
- Media measurement
- Modeling and forecasting
- Research (audience, competitive, media)
Having a diverse range of DSP partners is crucial for media agencies to optimize value for each client. With our extensive DSP Partner Portfolio, we ensure expansive reach and unparalleled flexibility in launching precisely targeted advertising campaigns across diverse channels, tailored to specific demographics, geographies, and interests for maximum impact.
Our team has a robust portfolio of platform and industry certifications.
Agency Partnerships: Collaboration for Success
We work with trusted agency partners to deliver best-in-class, complementary services. When the need arises, we quarterback an agency team with specialized expertise while streamlining communication and account management for our clients.