Janet Casey 

PRESIDENT AND FOUNDER

Janet has dedicated her career to advanced, strategic, results-driven marketing, accruing 25 years of experience. Since 2003, Janet has grown Marketing Doctor into an Inc. 5000 Fastest Growing Private Company in America. Under her leadership, our team combines continuing education with media expertise to stay one step ahead of our rapidly changing industry.

Michaela Schwartz

VP Strategy + Operations

Michaela’s 10+ years of experience in Client Services positions her to serve as end-to-end strategy expert for clients and internal teams alike. Her innovative approach to media strategy development is dynamic as it is practiced–and always informed by data. Michaela is an enthusiastic, adept team leader and an asset to any growth-oriented initiative.

Kate Popp

VP Growth + Marketing

Kate joined Marketing Doctor after 7+ years in the software industry, where she focused on Enterprise Customer Service and modern marketing technologies. Kate is energized by helping companies and clients grow and scale. She is always looking for new ways to be more efficient and help deliver top-notch marketing programs.

Carol Lucardi

Director, Traditional + Emerging Media + Measurement

Carol leads media planning and buying for Marketing Doctor. She has 28 years of media experience, and keeps a keen eye on analytics, metrics, and client return on investment. Her savvy in dissecting markets has made her a trained negotiator who leads the country in bonus weight – frequently achieving discounts of nearly half the client budget.

Colleen Longley

Digital Media + Data Manager

Colleen leads the digital team in up-to-date industry trends, digital best practices and platform compliance. She uses her leadership skills and expertise to help create campaign strategies, implement optimizations, and report on results. Colleen has certifications with major social and digital platforms including Google Ads, Hubspot Social Media, and Cybersecurity.

Adam Moreau

Management Team

Adam brings nearly 20 years of advertising experience to Marketing Doctor after working as a longtime Senior Account Executive for a major media company with over 40 million households. Adam has experience in first-class account management, business development, and media planning, buying, and selling.

Allison Furkey

Senior Account Executive / Creative Manager

Allison contributes 16 years of digital and traditional marketing, brand management, advertising, and design experience in industries including government, higher education, publishing, and beauty. Her solution-oriented approach to campaign strategy and project management supports sustainable campaign success and growth.

Erica Banz

Client and Team Experience Manager

Erica joined Marketing Doctor after 16 years in the higher education space providing policy development and operational oversight. Erica’s enthusiasm and expertise contributes to impactful campaign performance. As a dynamic team-player, Erica fluidly navigates campaigns from start to finish, regularly providing proactive recommendations and innovative strategic direction.