WORLD-CLASS MEDIA BUYING SPECIALISTS

in Paid Media
in Paid Media
EXTRA CREDIT
When it comes to record-breaking metrics and supporting your business transformations… we’re a little extra.
Choose us for our media buying capabilities and stay because of our extra-mile mindset. It’s core to who we are.
You deserve media experts that:
- Respect your time with proactive meeting agendas and recaps
- Look around corners
- Provide a robust, accessible account team
- Join you for major stakeholder meetings
- Offer team strategy sessions to determine the best media attribution model
Our team is your team, and we are always up for doing the extra credit.
EXTRA CREDIT
When it comes to record-breaking metrics and supporting your business transformations… we’re a little extra.
Choose us for our media buying capabilities and stay because of our extra-mile mindset. It’s core to who we are.
You deserve media experts that:
- Respect your time with proactive meeting agendas and recaps
- Look around corners
- Provide a robust, accessible account team
- Join you for major stakeholder meetings
- Offer team strategy sessions to determine the best media attribution model
Our team is your team, and we are always up for doing the extra credit.

WE’RE THE PEOPLE THAT LED SCHOOL PROJECTS

WE’RE THE PEOPLE THAT LED SCHOOL PROJECTS

Janet Casey
PRESIDENT AND FOUNDER
Janet has dedicated her career to advanced, strategic, results-driven marketing, accruing 25 years of experience. Since 2003, Janet has grown Marketing Doctor into an Inc. 5000 Fastest Growing Private Company in America. Under her leadership, our team combines continuing education with media expertise to stay one step ahead of our rapidly changing industry.

Michaela Schwartz
VP Strategy + Operations
Michaela’s 10+ years of experience in Client Services positions her to serve as end-to-end strategy expert for clients and internal teams alike. Her innovative approach to media strategy development is dynamic as it is practiced–and always informed by data. Michaela is an enthusiastic, adept team leader and an asset to any growth-oriented initiative.

Kate Popp
VP Growth + Marketing
Kate joined Marketing Doctor after 7+ years in the software industry, where she focused on Enterprise Customer Service and modern marketing technologies. Kate is energized by helping companies and clients grow and scale. She is always looking for new ways to be more efficient and help deliver top-notch marketing programs.

Carol Lucardi
Director, Traditional + Emerging Media + Measurement
Carol leads media planning and buying for Marketing Doctor. She has 28 years of media experience, and keeps a keen eye on analytics, metrics, and client return on investment. Her savvy in dissecting markets has made her a trained negotiator who leads the country in bonus weight – frequently achieving discounts of nearly half the client budget.

Colleen Longley
Digital Media + Data Manager
Colleen leads the digital team in up-to-date industry trends, digital best practices and platform compliance. She uses her leadership skills and expertise to help create campaign strategies, implement optimizations, and report on results. Colleen has certifications with major social and digital platforms including Google Ads, Hubspot Social Media, and Cybersecurity.

Adam Moreau
Director, Client + Agency Relationships
Adam brings nearly 20 years of advertising experience to Marketing Doctor after working as a longtime Senior Account Executive for a major media company with over 40 million households. Adam has experience in first-class account management, business development, and media planning, buying, and selling.

Allison Furkey
Senior Account Executive
Allison contributes 16 years of digital and traditional marketing, brand management, advertising, and design experience in industries including government, higher education, publishing, and beauty. Her solution-oriented approach to campaign strategy and project management supports sustainable campaign success and growth.
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