A Paid Media Agency that Exceeds Expectations
We were the people who led school projects.
Now, we’re a team of enthusiastic media planning partners who use our expertise to help businesses like yours dominate the media landscape and outperform your competition.
We Do The Extra Credit
When it comes to record-breaking metrics and supporting your business transformations… we’re a little extra.
Choose us for our paid media capabilities and stay because of our extra-mile mindset. It’s core to who we are.
Meet Our Leadership Team
Our accomplished leadership team brings together years of experience, strategic thinking, and a passion for paid media, digital marketing, search engine marketing, data, and strategy.
Janet Casey, CEO and Founder
As Founder of Marketing Doctor, Inc., a five-time Inc. 5000 Fastest-Growing Private Company in America, Janet brings considerable expertise in advertising and media strategy to the company table. She excels at growing industry leadership, sustaining positive award- winning company culture, and managing multiple projects concurrently, with attention to detail, problem solving, and follow-through capabilities. Named in Adweek’s “35 Women Trailblazers USA”, Janet oversees the agency and its path forward on a daily basis.
Michaela Schwartz, President
Michaela leads the Marketing Doctor team to deliver innovative, data-driven strategies that solve complex business challenges. Her dynamic approach ensures tangible results, driving excellence in both tactical operations and strategic innovation. A self-described tinkerer, Michaela strives to push the boundaries of what is possible, inspiring clients and internal teams to achieve more.
Kate Popp, Vice President
Kate joined Marketing Doctor after years in the software industry, where she focused on enterprise customer service and modern marketing technologies: AI and machine-learning, surveys and data visualizations, CDPs, and social media advertising and analytics. Kate is energized by helping clients grow and scale. She is always looking for new ways to be more efficient and help deliver top-notch marketing programs.
Carol Lucardi, Director, Traditional + Emerging Media + Measurement
Carol is an expert in integrated media strategy, negotiation, buying, and placement across traditional, digital, and emerging platforms. With a keen eye for market trends, Carol is not only a leading negotiator known for achieving significant budget discounts but also a strategic thinker who successfully manages media executions across budget ranges.
Colleen Longley, Director, Digital Media + Data
Colleen leads an expert team of digital strategists and analysts, keeping campaigns up-to-date in regards to industry trends, digital best practices, and platform compliance. She contributes cutting-edge data activation strategies across digital and emerging platforms, as well as expertise in digital campaign strategy, attribution methodologies, digital accessibility features, KPI oversight, and translating data into insights.
Adam Moreau, Director, Client + Agency Relationships
Adam leads and manages the agency team responsible for developing and executing paid media campaigns. He worked as a longtime Senior Account Executive for a major media company with over 40 million households. Adam has experience in first-class account management, business development, and media planning, buying, and selling.
Allison Furkey, Senior Account Executive
Allison brings forth a background in digital and traditional marketing, brand management, advertising, and design across many industries including government, higher education, publishing, and beauty. Her solution-oriented approach to campaign strategy, project management, and marketing supports sustainable campaign success and growth.
WBENC Media Marketing Agency: Certified Woman-Owned Business
We take great pride in being a certified woman-owned business by the Women’s Business Enterprise National Council (WBENC).
Hear it from Our Satisfied Partners
Hear it straight from the source—our clients. Our clients’ success is our success, and their growth fuels our paid media leadership.
Marketing Doctor has delivered outputs that have truly earned the trust of end clients. They are highly responsive and collaborative, leading to seamless project management. Moreover, they communicate effectively through virtual meetings and emails. Their strategic expertise is commendable.
—Duane Carey, Impact Marketing
Marketing Doctor is a valued partner who goes beyond our expectations to provide strategic media solutions and guidance.
Marketing Doctor is very efficient and organized, and they always stay on budget. Moreover, we really appreciate that we can get them 24/7.
—Phil Nadeau, Camping & Outdoor Show (Largest in Northeast)
We rely on their strategic expertise and they continue to overdeliver for the clients.
—Amani Moreland, Revive Agency