MEDIA BUYING BLOG

Your Daily Dose of News, Trends, and Industry Insights

Get emails you actually want. Sign up for our Media Minute newsletter.

FEATURED

4 Steps to Recession Proof Your Media Spend

4 Steps to Recession Proof Your Media Spend

Are you thinking about slimming down your advertising budget during a recession? According to the World Federation of Advertisers (WFA) and Ebiquity, 29% of the world’s largest advertisers plan to slash ad dollars in 2023. Cost-efficient media buying counts more than ever.

read more
Does Your Media Buying Agency Have Your Back?

Does Your Media Buying Agency Have Your Back?

Every company deserves the “perfect-fit” media agency: one that will partner seamlessly in their workflow, offer consistent and meaningful insight, and creatively use their years of expertise to help the company thrive…

read more

The CMO’s Guide: Top 5 Paid Media Trends You Can’t Ignore in 2023

To help CMOs understand campaign priorities for 2023, Marketing Doctor’s senior media buyers put together the following guide of the top 5. Don’t sleep on these trends, and don’t let your agencies sleep on them either!

Adam Moreau joins the Marketing Doctor Management Team

Marketing Doctor, Inc., one of the fastest-growing media planning and buying agencies in the world, welcomes Adam Moreau of Monson, Massachusetts to its management team.

Traditional Media Attribution: It Exists!

Media attribution is the process of tracking which media channels have impacted your customer engagement and bottom line, then attributing each touchpoint within the customer journey back to individual channels.

Case Study: Using Data Insights and Attribution to Deliver 1,100% Increase in Quality Leads, Government Economic Development Campaign

As the Media Agency of Record for a government client, Marketing Doctor executes an omni-channel $4M Economic Development Campaign. We collaborate with key stakeholders and partners to position the Client as a strategic, supportive location for business expansion and relocation, particularly in the life sciences, autonomous technology, and food innovation fields.

Case Study: Optimized B2C Paid Search Campaign, National Private Equity Portfolio Company

Experiencing growing pains as your company expands? Take a deeper look at how your ad agency can use data strategy to achieve greater cost efficiencies across paid media.

Alpaca Audiology Names Marketing Doctor as a Strategic Partner for Digital Media Planning and Buying

Northampton, MA August 1, 2022 Marketing Doctor, one of the fastest-growing media planning and buying agencies in the world, is proud to announce that they have partnered with Alpaca Audiology, LLC (Alpaca), part of Sonova Holding AG. Alpaca, part of Sonova’s US Audiological Care division, is based out of Springfield, MO.

3 Ways You Can Use Data in Paid Media

Data strategy refers to the highly dynamic process of collecting, interpreting, analyzing, and leveraging data to help achieve desired business results. In a world of virtually limitless data, understanding data strategy is essential to competitive marketing.

Get
better

Untitled