MEDIA BUYING BLOG

Your Daily Dose of News, Trends, and Industry Insights

Media Planning vs. Media Buying

Media Planning vs. Media Buying

What's the difference? Media Buying Let’s start by breaking down both terms. Media buying refers to placing ads at the right time in the right place to reach the right audience at the most efficient rate. Media buyers can purchase ad space on traditional platforms...

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Achieve Fast ROI with a Fast-Growing Agency

Achieve Fast ROI with a Fast-Growing Agency

Celebrating 3 years on the Inc. 5000 Fastest Growing Private Companies list. When you grow, we grow with you Growth is an innate aspect of who we are at Marketing Doctor—it informs all that we do for ourselves and for our clients. It's actually a pretty beautiful...

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What is Media Buying?

What is Media Buying?

Efficient, strategic media buying can make or break the success of your advertising campaigns. Strategy in media planning and buying is where rubber hits the road in terms of Return on Investment (ROI) for your organization. Done correctly, it opens the door to...

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Janet Casey is One of Adweek’s Women Trailblazers

Janet Casey is One of Adweek’s Women Trailblazers

Congratulations are in order for Marketing Doctor’s President and Founder, Janet Casey! Our fearless leader is one of 35 women in the USA featured in Adweek’s annual Women Trailblazers issue! Janet thrives alongside a truly impressive group of female powerhouses,...

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Media Planning vs. Media Buying

What’s the difference? Media Buying Let’s start by breaking down both terms. Media buying refers to placing ads at the right time in the right place to reach the right audience at the most efficient rate. Media buyers can purchase ad space on traditional platforms (think billboards, TV, radio, and print), and/or digital platforms (such […]

Case Study: $5M+ State Department of Health Contact Tracing Campaign

Background: Marketing Doctor was contracted to help a State Department of Health spread the word about the importance of contact tracing and to overcome perceived privacy issues, mistrust of government by various demographic groups, and stigma associated with having COVID-19. Approach: Work with their team to identify residents who have recovered from COVID-19; Interview them […]

Case Study: $5M+ Emergency Management Agency Hurricane Preparedness Campaign

Background: With Hurricane Season overlapping with COVID-19, we knew residents may have to make difficult decisions regarding which risk was more dangerous to them: COVID-19 or an impending hurricane. Our task for this campaign was to ensure they knew their hurricane risk levels, their emergency kit needs relevant to the pandemic (facemasks, sanitizer, etc.), and […]

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