MEDIA INSIGHTS
Your Dose Of News, Trends, and Industry Insights
Marketing Doctor is One of the 50 Fastest Growing Women-Owned Companies Globally for Third Year in a Row
The Women Presidents Organization (WPO), in collaboration with JPMorgan Chase Commercial Banking, released the 16th annual ranking of the 50 Fastest Growing Women-Owned/Led Companies.
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Let’s Get Personal: OTT and Addressable TV Can See You in 2023
Whether you like it or not, your media is getting up close and personal. Welcome to 2023 – where our gardens are walled, personal data is a currency, and privacy is a spectrum.
Media Buying in a Recession: 3 Candid Truths from an Inc. 5000 Media Agency CEO
Now is the time to kick your advertising into high gear, and do the extra credit to recession-proof your campaigns. Here are three surefire tactics for spending media dollars with a focus on efficiency from Marketing Doctor’s President, Adweek Trailblazer 2021 and Inc. 5000 Fastest Growing Private Companies 4x Winner Janet Casey
The CMO’s Guide: Top 5 Paid Media Trends You Can’t Ignore in 2023
To help CMOs understand campaign priorities for 2023, Marketing Doctor’s senior media buyers put together the following guide of the top 5. Don’t sleep on these trends, and don’t let your agencies sleep on them either!
Marketing Doctor is One of the 50 Fastest Growing Women-Owned Companies Globally for Third Year in a Row
The Women Presidents Organization (WPO), in collaboration with JPMorgan Chase Commercial Banking, released the 16th annual ranking of the 50 Fastest Growing Women-Owned/Led Companies.
Privacy-Centric Measurement: Ushering in the AdTech 2.0 Era
Don't just wait and see. With the industry at a crossroads, now is the time to educate your team on updates from major industry players and keep your current digital measurement strong.
Let’s Get Personal: OTT and Addressable TV Can See You in 2023
Whether you like it or not, your media is getting up close and personal. Welcome to 2023 - where our gardens are walled, personal data is a currency, and privacy is a spectrum.
Media Buying in a Recession: 3 Candid Truths from an Inc. 5000 Media Agency CEO
Now is the time to kick your advertising into high gear, and do the extra credit to recession-proof your campaigns. Here are three surefire tactics for spending media dollars with a focus on efficiency from Marketing Doctor’s President, Adweek Trailblazer 2021 and Inc. 5000 Fastest Growing Private Companies 4x Winner Janet Casey
The CMO’s Guide: Top 5 Paid Media Trends You Can’t Ignore in 2023
To help CMOs understand campaign priorities for 2023, Marketing Doctor’s senior media buyers put together the following guide of the top 5. Don’t sleep on these trends, and don’t let your agencies sleep on them either!
4 Steps to Recession Proof Your Media Spend
Are you thinking about slimming down your advertising budget during a recession? According to the World Federation of Advertisers (WFA) and Ebiquity, 29% of the world’s largest advertisers plan to slash ad dollars in 2023. Cost-efficient media buying counts more than ever.
The CMO’s Guide: 5 Ways to Assess Your Media Buyer’s Data Strategy
63% of marketers are under significant pressure to drive revenue growth and prove it using advanced, channel-specific media attribution. No big deal, right? With the right data strategy, it may be more achievable than you think.
Adam Moreau joins the Marketing Doctor Management Team
Marketing Doctor, Inc., one of the fastest-growing media planning and buying agencies in the world, welcomes Adam Moreau of Monson, Massachusetts to its management team.
Does Your Media Buying Agency Have Your Back?
Every company deserves the “perfect-fit” media agency: one that will partner seamlessly in their workflow, offer consistent and meaningful insight, and creatively use their years of expertise to help the company thrive...
Traditional Media Attribution: It Exists!
Media attribution is the process of tracking which media channels have impacted your customer engagement and bottom line, then attributing each touchpoint within the customer journey back to individual channels.