MEDIA BUYING BLOG

Your Daily Dose of News, Trends, and Industry Insights

Power & Progress for Women: Janet Casey Joins Chief

Power & Progress for Women: Janet Casey Joins Chief

We are proud to announce that our President and Founder, Janet Casey, has been invited to join Chief! The private, exclusive network brings women in positions of power together to learn and grow. Members include influential female senior executives from diverse...

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2021 Marketing Doctor Rewind

2021 Marketing Doctor Rewind

What a year for Marketing Doctor! We welcomed five new superstars to our team, revealed our updated branding and new website, introduced our DEI Committee, received several incredible awards, and so much more! With loads to review and reflect upon, we decided to...

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$30k Advertising Campaign Updates

$30k Advertising Campaign Updates

Don't miss the latest news about the winner of our $30k Advertising Campaign Contest: Holyoke Sporting Goods! Diverse business enterprises (DBEs), women-owned enterprises (WBE), and women-owned small businesses (WOSB) face unique challenges within the advertising...

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5 Ways to Maximize Q5 for a Happy New Year

5 Ways to Maximize Q5 for a Happy New Year

What is Q5 and why should you care? Does your media plan include “Q5” advertising?  When holiday shopping is in the rearview mirror, your audience is ready to treat themselves. High on the “new year, new me” mindset with fresh pocket money in tow, they’re clicking on...

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Power & Progress for Women: Janet Casey Joins Chief

We are proud to announce that our President and Founder, Janet Casey, has been invited to join Chief! The private, exclusive network brings women in positions of power together to learn and grow. Members include influential female senior executives from diverse industries and backgrounds. By connecting and supporting one another, women ascend in the rankings […]

Giving Up on Facebook Ads?

Check out our five reasons to keep Facebook in your media plan. The digital marketing world is constantly evolving. It’s not enough to keep up with changes 一 your digital media agency needs to anticipate them. Staying ahead of the curve translates into valuable campaign recommendations, and record-breaking results.   Tracking Transparency This year, a […]

6 Questions to Ask Your Media Buying Agency

Think twice if your Creative Agency says they do media buying. As more agencies market themselves as full-service marketing agencies, thoroughly vetting your prospective agency’s media buying skills becomes crucial. But what questions should you ask?  What is Media Buying? See our blog post to learn more! Recent trending articles advise full service agencies save […]

Celebrating National Women’s Small Business Month

The Power of Diverse Thinking and Community A Quick History Lesson Did you know that only 34 years ago, women needed the signature of a male relative to apply for a business loan? This restrictive protocol finally changed in October of 1988, when Ronald Reagan signed H.R. 5050 – AKA the Women’s Business Ownership Act. […]

Media Planning vs. Media Buying

What’s the difference? Media Buying Let’s start by breaking down both terms. Media buying refers to placing ads at the right time in the right place to reach the right audience at the most efficient rate. Media buyers can purchase ad space on traditional platforms (think billboards, TV, radio, and print), and/or digital platforms (such […]

Achieve Fast ROI with a Fast-Growing Agency

Celebrating 3 years on the Inc. 5000 Fastest Growing Private Companies list. When you grow, we grow with you Growth is an innate aspect of who we are at Marketing Doctor—it informs all that we do for ourselves and for our clients. It’s actually a pretty beautiful cycle: Clients trust us with their media budget  […]

What is Media Buying?

Efficient, strategic media buying can make or break the success of your advertising campaigns. Strategy in media planning and buying is where rubber hits the road in terms of Return on Investment (ROI) for your organization. Done correctly, it opens the door to meaningful, cost efficient connections with your target audience. So what exactly does […]

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