MEDIA BUYING BLOG
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FREE WEBINAR 10/20: PAID MEDIA ATTRIBUTION
The CMO’s Guide: 5 Ways to Assess Your Media Buyer’s Data Strategy
63% of marketers are under significant pressure to drive revenue growth and prove it using advanced, channel-specific media attribution. No big deal, right? With the right data strategy, it may be more achievable than you think.
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Adam Moreau joins the Marketing Doctor Management Team
Marketing Doctor, Inc., one of the fastest-growing media planning and buying agencies in the world, welcomes Adam Moreau of Monson, Massachusetts to its management team.
Does Your Media Buying Agency Have Your Back?
Every company deserves the “perfect-fit” media agency: one that will partner seamlessly in their workflow, offer consistent and meaningful insight, and creatively use their years of expertise to help the company thrive…
Traditional Media Attribution: It Exists!
What is Traditional Media Attribution? Media attribution is the process of tracking which media channels have impacted your customer engagement and bottom line, then attributing each touchpoint within the customer journey back to individual channels. These...
The CMO’s Guide: 5 Ways to Assess Your Media Buyer’s Data Strategy
63% of marketers are under significant pressure to drive revenue growth and prove it using advanced, channel-specific media attribution. No big deal, right? With the right data strategy, it may be more achievable than you think.
Adam Moreau joins the Marketing Doctor Management Team
Marketing Doctor, Inc., one of the fastest-growing media planning and buying agencies in the world, welcomes Adam Moreau of Monson, Massachusetts to its management team.
Does Your Media Buying Agency Have Your Back?
Every company deserves the “perfect-fit” media agency: one that will partner seamlessly in their workflow, offer consistent and meaningful insight, and creatively use their years of expertise to help the company thrive...
