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TikTok Ban: What it Means for Paid Media

TikTok Ban: What it Means for Paid Media

Content creators, influencers, brands, and marketers alike are always watching to see if a TikTok ban will occur or not. As a paid media agency, we constantly study media channels for their dependability (not just performance metrics) and prepare for what could possibly go wrong.

The CMO’s Guide: The Power of Landing Page Quality Scores

The CMO’s Guide: The Power of Landing Page Quality Scores

Landing page quality is an often overlooked factor that significantly impacts campaign performance. The quality score of your landing page(s) has the power to make or break the success of your advertising campaigns, and ultimately your broader business goals.

3 GA4 Best Practices for Paid Media Analytics

3 GA4 Best Practices for Paid Media Analytics

It’s critical advertisers and their media partners collaborate to align paid media measurement strategies with GA4’s user-centric, privacy-conscious data collection and analysis.

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