The Big Game: an annual spectacle that’s as much about football as it is a crucible for the most cutting-edge advertising.
Raise your hand if you’re riding an emotional advertising rollercoaster to kick off the year.
Successful media buys transcend the ‘one-size-fits-all’ mentality and custom fit the customer journeys unique to your target audiences.
It’s critical advertisers and their media partners collaborate to align paid media measurement strategies with GA4’s user-centric, privacy-conscious data collection and analysis.
Do you need to reach more patients, more effectively?
In response to ongoing and growing privacy concerns, Google Chrome is updating its approach to user data by phasing out cookies for 1% of its users.
One key element that plays a significant role in improving conversion rates in paid media campaigns is the landing page.
If you’ve heard of “programmatic media” but are confused about what it is or how it works, you’re not alone!
Aligning PR and paid media efforts is a powerful way to rebuild reputation and work to heal brand loyalty.
With 2024 just around the corner, the Marketing Doctor office is abuzz with predictions for 2024 media trends.
Your media partner should be asking, “How does the media strategy we’re proposing fit into our client’s broader plans?”
Find essential best practices and tips every marketer should know to optimize their media buying efforts for eCommerce campaigns.
Does the repetitive ad approach truly benefit your brand, or does it have unintended consequences?
How do the Dev Day announcements relate to the advertising and paid media industry?
In digital media and analytics, data privacy is nothing new, but it is a topic that is constantly evolving and increasingly nuanced.