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Does Your Media Buying Agency Have Your Back?

Does Your Media Buying Agency Have Your Back?

Every company deserves the “perfect-fit” media agency: one that will partner seamlessly in their workflow, offer consistent and meaningful insight, and creatively use their years of expertise to help the company thrive…

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Traditional Media Attribution: It Exists!

Traditional Media Attribution: It Exists!

    What is Traditional Media Attribution? Media attribution is the process of tracking which media channels have impacted your customer engagement and bottom line, then attributing each touchpoint within the customer journey back to individual channels. These...

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The CMO’s Guide: 5 Ways to Assess Your Media Buyer’s Data Strategy

63% of marketers are under significant pressure to drive revenue growth and prove it using advanced, channel-specific media attribution. No big deal, right? With the right data strategy, it may be more achievable than you think.

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