MEDIA BUYING BLOG
Your Daily Dose of News, Trends, and Industry Insights
4 Steps to Recession Proof Your Media Spend
Are you thinking about slimming down your advertising budget during a recession? According to the World Federation of Advertisers (WFA) and Ebiquity, 29% of the world’s largest advertisers plan to slash ad dollars in 2023. Cost-efficient media buying counts more than ever.
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The CMO’s Guide: 5 Ways to Assess Your Media Buyer’s Data Strategy
63% of marketers are under significant pressure to drive revenue growth and prove it using advanced, channel-specific media attribution. No big deal, right? With the right data strategy, it may be more achievable than you think.
Does Your Media Buying Agency Have Your Back?
Every company deserves the “perfect-fit” media agency: one that will partner seamlessly in their workflow, offer consistent and meaningful insight, and creatively use their years of expertise to help the company thrive…
Traditional Media Attribution: It Exists!
Media attribution is the process of tracking which media channels have impacted your customer engagement and bottom line, then attributing each touchpoint within the customer journey back to individual channels.
4 Steps to Recession Proof Your Media Spend
Are you thinking about slimming down your advertising budget during a recession? According to the World Federation of Advertisers (WFA) and Ebiquity, 29% of the world’s largest advertisers plan to slash ad dollars in 2023. Cost-efficient media buying counts more than ever.
The CMO’s Guide: 5 Ways to Assess Your Media Buyer’s Data Strategy
63% of marketers are under significant pressure to drive revenue growth and prove it using advanced, channel-specific media attribution. No big deal, right? With the right data strategy, it may be more achievable than you think.
Adam Moreau joins the Marketing Doctor Management Team
Marketing Doctor, Inc., one of the fastest-growing media planning and buying agencies in the world, welcomes Adam Moreau of Monson, Massachusetts to its management team.
Does Your Media Buying Agency Have Your Back?
Every company deserves the “perfect-fit” media agency: one that will partner seamlessly in their workflow, offer consistent and meaningful insight, and creatively use their years of expertise to help the company thrive...
Traditional Media Attribution: It Exists!
Media attribution is the process of tracking which media channels have impacted your customer engagement and bottom line, then attributing each touchpoint within the customer journey back to individual channels.
Case Study: Using Data Insights and Attribution to Deliver 1,100% Increase in Quality Leads, Government Economic Development Campaign
As the Media Agency of Record for a government client, Marketing Doctor executes an omni-channel $4M Economic Development Campaign. We collaborate with key stakeholders and partners to position the Client as a strategic, supportive location for business expansion and relocation, particularly in the life sciences, autonomous technology, and food innovation fields.
Case Study: Optimized B2C Paid Search Campaign, National Private Equity Portfolio Company
Experiencing growing pains as your company expands? Take a deeper look at how your ad agency can use data strategy to achieve greater cost efficiencies across paid media.
Alpaca Audiology Names Marketing Doctor as a Strategic Partner for Digital Media Planning and Buying
Northampton, MA August 1, 2022 Marketing Doctor, one of the fastest-growing media planning and buying agencies in the world, is proud to announce that they have partnered with Alpaca Audiology, LLC (Alpaca), part of Sonova Holding AG. Alpaca, part of Sonova’s US Audiological Care division, is based out of Springfield, MO.
3 Ways You Can Use Data in Paid Media
Data strategy refers to the highly dynamic process of collecting, interpreting, analyzing, and leveraging data to help achieve desired business results. In a world of virtually limitless data, understanding data strategy is essential to competitive marketing.
Don’t Be Guilty of Complacent Advertising! The Importance of Multilingual Marketing
Did you know that the U.S. has the second largest population of Spanish-speaking residents in the world? One would think that a statistic like this implies thoughtful, proactive multilingual marketing.