MEDIA BUYING BLOG
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3 Ways You Can Use Data in Paid Media
How Does Data Strategy Relate to Media Buying? Data strategy refers to the highly dynamic process of collecting, interpreting, analyzing, and leveraging data to help achieve desired business results. In a world of virtually limitless data, understanding data...
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Case Study: Optimized B2C Paid Search Campaign, National Private Equity Portfolio Company
Background: Experiencing growing pains as your company expands? Take a deeper look at how your ad agency can use data strategy to achieve greater cost efficiencies across paid media. Our client sought to continue to add locations nationally, creating a...
Alpaca Audiology Names Marketing Doctor as a Strategic Partner for Digital Media Planning and Buying
Northampton, MA August 1, 2022 Marketing Doctor, one of the fastest-growing media planning and buying agencies in the world, is proud to announce that they have partnered with Alpaca Audiology, LLC (Alpaca), part of Sonova Holding AG. Alpaca, part of Sonova's US...
Don’t Be Guilty of Complacent Advertising! The Importance of Multilingual Marketing
Did you know that the U.S. has the second largest population of Spanish-speaking residents in the world? One would think that a statistic like this implies thoughtful, proactive multilingual marketing. Unfortunately, this isn’t always the case. High-profile...
Case Study: Using Data Insights and Attribution to Deliver 1,100% Increase in Quality Leads, Government Economic Development Campaign
Background: As the Media Agency of Record for a government client, Marketing Doctor executes an omni-channel $4M Economic Development Campaign. We collaborate with key stakeholders and partners to position the Client as a strategic, supportive location for business expansion and relocation, particularly in the life sciences, autonomous technology, and food innovation fields. Approach: Introducing the […]
Case Study: Optimized B2C Paid Search Campaign, National Private Equity Portfolio Company
Background: Experiencing growing pains as your company expands? Take a deeper look at how your ad agency can use data strategy to achieve greater cost efficiencies across paid media. Our client sought to continue to add locations nationally, creating a best-in-class network of hearing health brands and community-based clinics. In order to achieve and sustain […]
Alpaca Audiology Names Marketing Doctor as a Strategic Partner for Digital Media Planning and Buying
Northampton, MA August 1, 2022 Marketing Doctor, one of the fastest-growing media planning and buying agencies in the world, is proud to announce that they have partnered with Alpaca Audiology, LLC (Alpaca), part of Sonova Holding AG. Alpaca, part of Sonova’s US Audiological Care division, is based out of Springfield, MO. Alpaca consists of the […]
3 Ways You Can Use Data in Paid Media
How Does Data Strategy Relate to Media Buying? Data strategy refers to the highly dynamic process of collecting, interpreting, analyzing, and leveraging data to help achieve desired business results. In a world of virtually limitless data, understanding data strategy is essential to competitive marketing. Before exploring the 3 ways you can use data in […]
Don’t Be Guilty of Complacent Advertising! The Importance of Multilingual Marketing
Did you know that the U.S. has the second largest population of Spanish-speaking residents in the world? One would think that a statistic like this implies thoughtful, proactive multilingual marketing. Unfortunately, this isn’t always the case. High-profile brands have found themselves in hot water when the message of their marketing campaign becomes lost in […]
Case Study: Securing 243%+ Increase in Return on Ad Spend, Global E-Commerce Digital Campaign
Background: The overarching goal for one of our international e-commerce clients is to achieve an ambitous return on ad spend (ROAS). Other objectives include boosting sales and increasing market share within U.S. regions. Approach: The Marketing Doctor team researched the target demographic’s media consumption habits to reach audiences where they are. Drawing from our […]
Zero-Party Data and First-Party Data: Leveraging Data Science for Media Attribution
What is Zero-Party Data? Zero-Party data is information customers share with brands in exchange for customized experiences catered to their individual preferences, wants, and needs. Types of Zero-Party data include: Personal characteristics like apparel size, style, and purchase intentions/plans; Preference center data, such as how often you would like to be communicated with by […]
Media Attribution: Protecting Your Return on Ad Spend
Media attribution is the process of using data to identify which channels are bringing in the strongest return. Attribution provides critical data that supports optimized media strategies, providing marketers with actionable insights about the specific channels, messages, activities, touchpoints, etc. that are working, and the strategies that need to be adjusted. Today’s media planners […]
From Pumping on the Pike to One of the Fastest Growing Media Agencies in the World
Pumping breast milk on the New Jersey Turnpike, racing home from a client meeting to put a toddler to bed on time, truck drivers honking and leering at me… Did I care? Nope. Did I land the client? You bet. I’ve made the drive back and forth from New York City more times than […]
Marketing Doctor Named as a Certified Top Women Owned Business for 2022 by Clutch
We are thrilled to find ourselves in familiar territory as we have once again been contacted by Clutch and named as a top certified women owned business for the second year in a row. Our award-winning media planning and buying services have proven effective time and again. World-class, data-driven results help our clients soar […]