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3 Ways You Can Use Data in Paid Media

3 Ways You Can Use Data in Paid Media

  How Does Data Strategy Relate to Media Buying? Data strategy refers to the highly dynamic process of collecting, interpreting, analyzing, and leveraging data to help achieve desired business results. In a world of virtually limitless data, understanding data...

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Case Study: Using Data Insights and Attribution to Deliver 1,100% Increase in Quality Leads, Government Economic Development Campaign

  Background: As the Media Agency of Record for a government client, Marketing Doctor executes an omni-channel $4M Economic Development Campaign. We collaborate with key stakeholders and partners to position the Client as a strategic, supportive location for business expansion and relocation, particularly in the life sciences, autonomous technology, and food innovation fields. Approach: Introducing the […]

3 Ways You Can Use Data in Paid Media

  How Does Data Strategy Relate to Media Buying? Data strategy refers to the highly dynamic process of collecting, interpreting, analyzing, and leveraging data to help achieve desired business results. In a world of virtually limitless data, understanding data strategy is essential to competitive marketing.  Before exploring the 3 ways you can use data in […]

Case Study: Securing 243%+ Increase in Return on Ad Spend, Global E-Commerce Digital Campaign

  Background: The overarching goal for one of our international e-commerce clients is to achieve an ambitous return on ad spend (ROAS). Other objectives include boosting sales and increasing market share within U.S. regions. Approach: The Marketing Doctor team researched the target demographic’s media consumption habits to reach audiences where they are. Drawing from our […]

Zero-Party Data and First-Party Data: Leveraging Data Science for Media Attribution

  What is Zero-Party Data? Zero-Party data is information customers share with brands in exchange for customized experiences catered to their individual preferences, wants, and needs. Types of Zero-Party data include:    Personal characteristics like apparel size, style, and purchase intentions/plans;  Preference center data, such as how often you would like to be communicated with by […]

Media Attribution: Protecting Your Return on Ad Spend

  Media attribution is the process of using data to identify which channels are bringing in the strongest return. Attribution provides critical data that supports optimized media strategies, providing marketers with actionable insights about the specific channels, messages, activities, touchpoints, etc. that are working, and the strategies that need to be adjusted.  Today’s media planners […]

From Pumping on the Pike to One of the Fastest Growing Media Agencies in the World

  Pumping breast milk on the New Jersey Turnpike, racing home from a client meeting to put a toddler to bed on time, truck drivers honking and leering at me… Did I care? Nope. Did I land the client? You bet.  I’ve made the drive back and forth from New York City more times than […]

Marketing Doctor Named as a Certified Top Women Owned Business for 2022 by Clutch

  We are thrilled to find ourselves in familiar territory as we have once again been contacted by Clutch and named as a top certified women owned business for the second year in a row. Our award-winning media planning and buying services have proven effective time and again. World-class, data-driven results help our clients soar […]

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