MEDIA BUYING BLOG
Your Daily Dose of News, Trends, and Industry Insights
Media Attribution: Protecting Your Return on Ad Spend
Media attribution is the process of using data to identify which channels are bringing in the strongest return. Attribution provides critical data that supports optimized media strategies, providing marketers with actionable insights about the specific...
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Get with the Programmatic Media
During your search for the best digital advertising strategies, “programmatic” probably pops up once or twice. This emerging media channel continues to explode in popularity. In fact, forecasts reveal that approximately 90% of digital display budgets will be...
Investments in Diverse-Owned Media: How Media Buying is Shifting
Forging relationships with diverse-owned media goes beyond common sense, and even good business. Being intentional about where media dollars go is a powerful way to advance social equity. Marketing Doctor's Commitment to Spending with Diverse-Owned Media...
$30k Advertising Campaign Updates
Don't miss the latest news about the winner of our $30k Advertising Campaign Contest: Holyoke Sporting Goods! Diverse business enterprises (DBEs), women-owned enterprises (WBE), and women-owned small businesses (WOSB) face unique challenges within the advertising...
Media Attribution: Protecting Your Return on Ad Spend
Media attribution is the process of using data to identify which channels are bringing in the strongest return. Attribution provides critical data that supports optimized media strategies, providing marketers with actionable insights about the specific channels, messages, activities, touchpoints, etc. that are working, and the strategies that need to be adjusted. Today’s media planners […]
From Pumping on the Pike to One of the Fastest Growing Media Agencies in the World
Pumping breast milk on the New Jersey Turnpike, racing home from a client meeting to put a toddler to bed on time, truck drivers honking and leering at me… Did I care? Nope. Did I land the client? You bet. I’ve made the drive back and forth from New York City more times than […]
Marketing Doctor Named as a Certified Top Women Owned Business for 2022 by Clutch
We are thrilled to find ourselves in familiar territory as we have once again been contacted by Clutch and named as a top certified women owned business for the second year in a row. Our award-winning media planning and buying services have proven effective time and again. World-class, data-driven results help our clients soar […]
Get with the Programmatic Media
During your search for the best digital advertising strategies, “programmatic” probably pops up once or twice. This emerging media channel continues to explode in popularity. In fact, forecasts reveal that approximately 90% of digital display budgets will be processed programmatically this year. But what does that mean? More importantly, is programmatic advertising right for […]
Investments in Diverse-Owned Media: How Media Buying is Shifting
Forging relationships with diverse-owned media goes beyond common sense, and even good business. Being intentional about where media dollars go is a powerful way to advance social equity. Marketing Doctor’s Commitment to Spending with Diverse-Owned Media Marketing Doctor strives to exceed the national initiative to spend 2% with diverse-owned media. We believe in spending […]
What is Media Planning?
The world of media has always felt like the Wild West, and rapidly increasing media consumption throughout the pandemic only made things more wild. So how do our media planners stay ahead of the curve? We’ll get to that–first, let’s define and explain media planning. Media planning is the process of identifying where, when, and […]
Power & Progress for Women: Janet Casey Joins Chief
We are proud to announce that our President and Founder, Janet Casey, has been invited to join Chief! The private, exclusive network brings women in positions of power together to learn and grow. Members include influential female senior executives from diverse industries and backgrounds. By connecting and supporting one another, women ascend in the rankings […]
2021 Marketing Doctor Rewind
What a year for Marketing Doctor! We welcomed five new superstars to our team, revealed our updated branding and new website, introduced our DEI Committee, received several incredible awards, and so much more! With loads to review and reflect upon, we decided to rewind the tape and zoom in on the many highlights of 2021. […]
$30k Advertising Campaign Updates
Don’t miss the latest news about the winner of our $30k Advertising Campaign Contest: Holyoke Sporting Goods! Diverse business enterprises (DBEs), women-owned enterprises (WBE), and women-owned small businesses (WOSB) face unique challenges within the advertising industry. Navigating the ever-changing marketing landscape is difficult itself, let alone during a pandemic. Marketing Doctor, a WOSB/WBE, was fortunate […]
5 Ways to Maximize Q5 for a Happy New Year
What is Q5 and why should you care? Does your media plan include “Q5” advertising? When holiday shopping is in the rearview mirror, your audience is ready to treat themselves. High on the “new year, new me” mindset with fresh pocket money in tow, they’re clicking on Instagram ads and you’re ringing in the new […]