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Janet Casey is One of Adweek’s Women Trailblazers

Janet Casey is One of Adweek’s Women Trailblazers

Congratulations are in order for Marketing Doctor’s President and Founder, Janet Casey! Our fearless leader is one of 35 women in the USA featured in Adweek’s annual Women Trailblazers issue! Janet thrives alongside a truly impressive group of female powerhouses,...

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Grit, Goals, Guts, and Gratitude

Grit, Goals, Guts, and Gratitude

Reflecting on Janet Casey's 2021 Adweek Women Trailblazers Win Grit "Only 2% of Women-Owned Businesses Break the $1M Mark." This Forbes headline lives behind our President and Founder’s desk.  If I remember right, a friend gave it to Janet Casey after Marketing Doctor...

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Media Buying Amid COVID-19

Media Buying Amid COVID-19

490 million: the number of people who joined social media in 2020. 80 million: the number of Americans who are now weekly podcast listeners. 1.1 billion: the number of online video streaming service subscriptions reached last year.   Why this Matters To develop a...

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Janet Casey is One of Adweek’s Women Trailblazers

Congratulations are in order for Marketing Doctor’s President and Founder, Janet Casey! Our fearless leader is one of 35 women in the USA featured in Adweek’s annual Women Trailblazers issue! Janet thrives alongside a truly impressive group of female powerhouses, including: Vice President Kamala Harris, Tracee Ellis Ross, Rashida Jones, and many more remarkable executives […]

Case Study: $5M+ State Department of Health Contact Tracing Campaign

Background: Marketing Doctor was contracted to help a State Department of Health spread the word about the importance of contact tracing and to overcome perceived privacy issues, mistrust of government by various demographic groups, and stigma associated with having COVID-19. Approach: Work with their team to identify residents who have recovered from COVID-19; Interview them […]

Case Study: $5M+ Emergency Management Agency Hurricane Preparedness Campaign

Background: With Hurricane Season overlapping with COVID-19, we knew residents may have to make difficult decisions regarding which risk was more dangerous to them: COVID-19 or an impending hurricane. Our task for this campaign was to ensure they knew their hurricane risk levels, their emergency kit needs relevant to the pandemic (facemasks, sanitizer, etc.), and […]

Case Study: $2.4B Regional Health System COVID-19 Niche Targeting Campaign

Background: In response to COVID-19, a regional health system quickly pivoted their advertising efforts to prevent any additional, non-essential foot traffic to their facilities. Marketing Doctor halted all service line campaigns within minutes! With quick turnaround, Marketing Doctor launched several campaigns to effectively communicate safety information and updated protocol amid the start and peak of […]

Case Study: $25-$30M Multi-State Surgery Practice Self Test Campaign

Background: While planning to open new practice locations in the tri-state area, the surgery practice intended to boost brand recognition and confirm patient leads were medically qualified for their surgical and non-surgical bariatric procedures.   Approach: Research shows many potential patients have comorbidities, such as high blood pressure, joint pain, diabetes, sleep apnea, and depression. In […]

Case Study: $5.5B University Hospital System – Reaching Expectant Parents and Women

Background: Marketing Doctor was contracted by a premier, nationally-ranked healthcare system to increase brand awareness, increase attendance at events, and encourage people to take advantage of their services. Two years later, we have had the pleasure of executing several campaigns with sensitive messaging spanning from a campaign to increase admittance to their maternity ward to […]

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