MEDIA BUYING BLOG

Your Daily Dose of News, Trends, and Industry Insights

Media Attribution: Protecting Your Return on Ad Spend

Media Attribution: Protecting Your Return on Ad Spend

  Media attribution is the process of using data to identify which channels are bringing in the strongest return. Attribution provides critical data that supports optimized media strategies, providing marketers with actionable insights about the specific...

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Get with the Programmatic Media

Get with the Programmatic Media

  During your search for the best digital advertising strategies, “programmatic” probably pops up once or twice. This emerging media channel continues to explode in popularity. In fact, forecasts reveal that approximately 90% of digital display budgets will be...

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$30k Advertising Campaign Updates

$30k Advertising Campaign Updates

Don't miss the latest news about the winner of our $30k Advertising Campaign Contest: Holyoke Sporting Goods! Diverse business enterprises (DBEs), women-owned enterprises (WBE), and women-owned small businesses (WOSB) face unique challenges within the advertising...

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Media Attribution: Protecting Your Return on Ad Spend

  Media attribution is the process of using data to identify which channels are bringing in the strongest return. Attribution provides critical data that supports optimized media strategies, providing marketers with actionable insights about the specific channels, messages, activities, touchpoints, etc. that are working, and the strategies that need to be adjusted.  Today’s media planners […]

From Pumping on the Pike to One of the Fastest Growing Media Agencies in the World

  Pumping breast milk on the New Jersey Turnpike, racing home from a client meeting to put a toddler to bed on time, truck drivers honking and leering at me… Did I care? Nope. Did I land the client? You bet.  I’ve made the drive back and forth from New York City more times than […]

Marketing Doctor Named as a Certified Top Women Owned Business for 2022 by Clutch

  We are thrilled to find ourselves in familiar territory as we have once again been contacted by Clutch and named as a top certified women owned business for the second year in a row. Our award-winning media planning and buying services have proven effective time and again. World-class, data-driven results help our clients soar […]

What is Media Planning?

The world of media has always felt like the Wild West, and rapidly increasing media consumption throughout the pandemic only made things more wild. So how do our media planners stay ahead of the curve? We’ll get to that–first, let’s define and explain media planning.  Media planning is the process of identifying where, when, and […]

Power & Progress for Women: Janet Casey Joins Chief

We are proud to announce that our President and Founder, Janet Casey, has been invited to join Chief! The private, exclusive network brings women in positions of power together to learn and grow. Members include influential female senior executives from diverse industries and backgrounds. By connecting and supporting one another, women ascend in the rankings […]

2021 Marketing Doctor Rewind

What a year for Marketing Doctor! We welcomed five new superstars to our team, revealed our updated branding and new website, introduced our DEI Committee, received several incredible awards, and so much more! With loads to review and reflect upon, we decided to rewind the tape and zoom in on the many highlights of 2021. […]

5 Ways to Maximize Q5 for a Happy New Year

What is Q5 and why should you care? Does your media plan include “Q5” advertising?  When holiday shopping is in the rearview mirror, your audience is ready to treat themselves. High on the “new year, new me” mindset with fresh pocket money in tow, they’re clicking on Instagram ads and you’re ringing in the new […]

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