MEDIA BUYING BLOG
Your Daily Dose of News, Trends, and Industry Insights
Media Planning vs. Media Buying
What's the difference? Media Buying Let’s start by breaking down both terms. Media buying refers to placing ads at the right time in the right place to reach the right audience at the most efficient rate. Media buyers can purchase ad space on traditional platforms...
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Achieve Fast ROI with a Fast-Growing Agency
Celebrating 3 years on the Inc. 5000 Fastest Growing Private Companies list. When you grow, we grow with you Growth is an innate aspect of who we are at Marketing Doctor—it informs all that we do for ourselves and for our clients. It's actually a pretty beautiful...
What is Media Buying?
Efficient, strategic media buying can make or break the success of your advertising campaigns. Strategy in media planning and buying is where rubber hits the road in terms of Return on Investment (ROI) for your organization. Done correctly, it opens the door to...
Janet Casey is One of Adweek’s Women Trailblazers
Congratulations are in order for Marketing Doctor’s President and Founder, Janet Casey! Our fearless leader is one of 35 women in the USA featured in Adweek’s annual Women Trailblazers issue! Janet thrives alongside a truly impressive group of female powerhouses,...
Media Planning vs. Media Buying
What’s the difference? Media Buying Let’s start by breaking down both terms. Media buying refers to placing ads at the right time in the right place to reach the right audience at the most efficient rate. Media buyers can purchase ad space on traditional platforms (think billboards, TV, radio, and print), and/or digital platforms (such […]
Achieve Fast ROI with a Fast-Growing Agency
Celebrating 3 years on the Inc. 5000 Fastest Growing Private Companies list. When you grow, we grow with you Growth is an innate aspect of who we are at Marketing Doctor—it informs all that we do for ourselves and for our clients. It’s actually a pretty beautiful cycle: Clients trust us with their media budget […]
What is Media Buying?
Efficient, strategic media buying can make or break the success of your advertising campaigns. Strategy in media planning and buying is where rubber hits the road in terms of Return on Investment (ROI) for your organization. Done correctly, it opens the door to meaningful, cost efficient connections with your target audience. So what exactly does […]
Janet Casey is One of Adweek’s Women Trailblazers
Congratulations are in order for Marketing Doctor’s President and Founder, Janet Casey! Our fearless leader is one of 35 women in the USA featured in Adweek’s annual Women Trailblazers issue! Janet thrives alongside a truly impressive group of female powerhouses, including: Vice President Kamala Harris, Tracee Ellis Ross, Rashida Jones, and many more remarkable executives […]
Grit, Goals, Guts, and Gratitude
Reflecting on Janet Casey’s 2021 Adweek Women Trailblazers Win Grit “Only 2% of Women-Owned Businesses Break the $1M Mark.” This Forbes headline lives behind our President and Founder’s desk. If I remember right, a friend gave it to Janet Casey after Marketing Doctor officially reached 7-figures in annual revenue. Janet clipped it from the page […]
Marketing Doctor Named as Clutch 100 Media Buying Leader for Fast and Sustained Growth
It is with great pleasure that we announce that Clutch has hailed Marketing Doctor as a member of the esteemed Clutch 100 Leaders in 2021! Our media planning and buying agency is thrilled to land a spot on two lists this year: Top 100 Fastest-Growing Companies and Top 100 Sustained Growth Companies! Marketing Doctor is […]
Media Buying Amid COVID-19
490 million: the number of people who joined social media in 2020. 80 million: the number of Americans who are now weekly podcast listeners. 1.1 billion: the number of online video streaming service subscriptions reached last year. Why this Matters To develop a successful media plan and execute effective media buying, you need to […]
Case Study: $5M+ State Department of Health Contact Tracing Campaign
Background: Marketing Doctor was contracted to help a State Department of Health spread the word about the importance of contact tracing and to overcome perceived privacy issues, mistrust of government by various demographic groups, and stigma associated with having COVID-19. Approach: Work with their team to identify residents who have recovered from COVID-19; Interview them […]
Marketing Doctor is the Leading Women-Owned Media Buying Agency on Clutch
An apple a day, keeps the doctor away? Well, that won’t work on us because we are unstoppable. Confused? Marketing Doctor is a media planning and buying agency filled with individually brilliant minds that are collectively unstoppable. Our company has been breaking the mold in every possible way here in the Massachusetts marketing scene since […]
Case Study: $5M+ Emergency Management Agency Hurricane Preparedness Campaign
Background: With Hurricane Season overlapping with COVID-19, we knew residents may have to make difficult decisions regarding which risk was more dangerous to them: COVID-19 or an impending hurricane. Our task for this campaign was to ensure they knew their hurricane risk levels, their emergency kit needs relevant to the pandemic (facemasks, sanitizer, etc.), and […]