In digital media and analytics, data privacy is nothing new, but it is a topic that is constantly evolving and increasingly nuanced.
As a media agency, we study and understand all modern aspects of data privacy to protect our clients and their consumers.
Our fully in-house media team includes privacy engineering roles and responsibilities, navigating technical and legal requirements of client campaigns for privacy compliance and successful campaign performance. (And Yes! The two can and must coexist!).
What is Privacy Engineering in Paid Media?
Privacy engineering is the practice of building tools and processes that apply privacy and protections to personal data. In the advertising industry there is a growing need for collaboration between industry partners, including technology companies and government entities.
In the case of marketing measurement technology and privacy-conscious analytics, privacy engineers possess an understanding of computer programming concepts and principles, and legislation such as the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and of course the Health Insurance Portability and Accountability Act (HIPAA).
When it comes to media buying and data analytics, marketing technology companies and legislators have different views and philosophies about several aspects of data protection, including what defines Personally Identifiable Information (PII) and how long data should be stored. Privacy Engineering is constantly evolving to establish and improve standards and to work on speaking the same language across the globe.
Privacy in Paid Media
For marketers, making sense of legislative and technical language can pose a challenge when it comes to applying privacy guidelines in the use of marketing measurement tools, and how to make sense of the data collected from digital media campaigns. For example, with states and jurisdictions legislating data in different and sometimes contradictory ways, marketers must read through a platform’s measurement documentation to uncover a nuance about their approach.
At Marketing Doctor, our team of paid media experts conduct an interpretation of data carefully, basing their analysis on how the advertising platforms themselves are interpreting the data and presenting it to marketers.
For example, Google and Meta both make estimates when reporting on conversions to make up for users who have opted out of tracking. When deterministic measurement isn’t possible, our team takes a careful look at the nuances and the liberties that analytics tools take to paint a picture of your data.
With the growing interoperability between marketing tools, cookie depreciation pacing forward, and consumer sentiment intertwining with government stance on privacy, interpretation is key. At Marketing Doctor, our team understands both the complexities of data collection and user privacy, helping our clients navigate this nuanced topic.
For more on data privacy, check out our blog about advertising in healthcare while being HIPAA compliant.
In digital media and analytics, data privacy is nothing new, but it is a topic that is constantly evolving and increasingly nuanced.
As a media agency, we study and understand all modern aspects of data privacy to protect our clients and their consumers.
Our fully in-house media team includes privacy engineering roles and responsibilities, navigating technical and legal requirements of client campaigns for privacy compliance and successful campaign performance. (And Yes! The two can and must coexist!).
What is Privacy Engineering in Paid Media?
Privacy engineering is the practice of building tools and processes that apply privacy and protections to personal data. In the advertising industry there is a growing need for collaboration between industry partners, including technology companies and government entities.
In the case of marketing measurement technology and privacy-conscious analytics, privacy engineers possess an understanding of computer programming concepts and principles, and legislation such as the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and of course the Health Insurance Portability and Accountability Act (HIPAA).
When it comes to media buying and data analytics, marketing technology companies and legislators have different views and philosophies about several aspects of data protection, including what defines Personally Identifiable Information (PII) and how long data should be stored. Privacy Engineering is constantly evolving to establish and improve standards and to work on speaking the same language across the globe.
Privacy in Paid Media
For marketers, making sense of legislative and technical language can pose a challenge when it comes to applying privacy guidelines in the use of marketing measurement tools, and how to make sense of the data collected from digital media campaigns. For example, with states and jurisdictions legislating data in different and sometimes contradictory ways, marketers must read through a platform’s measurement documentation to uncover a nuance about their approach.
At Marketing Doctor, our team of paid media experts conduct an interpretation of data carefully, basing their analysis on how the advertising platforms themselves are interpreting the data and presenting it to marketers.
For example, Google and Meta both make estimates when reporting on conversions to make up for users who have opted out of tracking. When deterministic measurement isn’t possible, our team takes a careful look at the nuances and the liberties that analytics tools take to paint a picture of your data.
With the growing interoperability between marketing tools, cookie depreciation pacing forward, and consumer sentiment intertwining with government stance on privacy, interpretation is key. At Marketing Doctor, our team understands both the complexities of data collection and user privacy, helping our clients navigate this nuanced topic.
For more on data privacy, check out our blog about advertising in healthcare while being HIPAA compliant.
