Don’t miss the latest news about the winner of our $30k Advertising Campaign Contest: Holyoke Sporting Goods!
Diverse business enterprises (DBEs), women-owned enterprises (WBE), and women-owned small businesses (WOSB) face unique challenges within the advertising industry. Navigating the ever-changing marketing landscape is difficult itself, let alone during a pandemic.
Marketing Doctor, a WOSB/WBE, was fortunate to grow during a developing, ongoing pandemic. Many small- to midsize DBEs, WBEs, and WOSBs, however, faced adversity. Our President and Founder, Janet Casey, did not take our growth for granted. Instead, she saw an opportunity to pay it forward within the community.
Earlier in 2021, we opened the $30k Advertising Campaign Contest to small- to midsize DBEs in our local community, Western Massachusetts. Guided by the winner’s goals, the Marketing Doctor team planned to develop and implement a comprehensive, customized campaign complete with a thorough media plan, media placements and creative consulting. Leveraging our award-winning media planning and buying expertise (and unparalleled enthusiasm), Marketing Doctor sought to increase brand awareness and sales for the winning organization. We were thrilled at the opportunity to help a local business get back on its feet and grow.
October 15, 2021
A panel of local business leaders reviewed applications, met with finalists virtually, and chose a winner. On October 15th 2021, Marketing Doctor announced Holyoke Sporting Goods, a local, woman-owned business, as the winner of the $30k Advertising Campaign Contest. Generous support from additional media sources–WWLP TV22, iHeartRadio, and Stand Out Truck–boosted the approximate value of the advertising campaign to $40k!
Holyoke Sporting Goods supplies competitively priced, brand name sports merchandise to local teams, schools, organizations, and businesses. Competing with large, online retailers has proven to be challenging for a small family business—even with 93 years of experience and history behind it. Supply chain issues have had an impact as well. To remain competitive, we recommended first updating and optimizing the website, and then executing a strategic marketing campaign that would help boost sales during the store’s most historically fruitful seasons.
Since October 15th, our team has worked closely with Betsy Frey, owner of Holyoke Sporting Goods, in the Pre-Launch Design and Implementation phase (Phase 1) of the campaign.
Our team facilitates biweekly check-in meetings with Betsy. We provide updates on design progress and receive her feedback on any Phase 1 deliverables.
The Marketing Doctor design team created mobile and desktop wireframes for the Holyoke Sporting Goods website. We are collaborating with a trusted website development agency to implement the designed wireframes. Other Phase 1 updates include: newly designed logo options, business cards, and eblast templates.
The next evolution of Holyoke Sporting Goods is coming soon! We will continue to update this blog page for all things Holyoke Sporting Goods. Stay tuned!