MEDIA BUYING BLOG

Case Study: $25-$30M Multi-State Surgery Practice Self Test Campaign

Background: While planning to open new practice locations in the tri-state area, the surgery practice intended to boost brand recognition and confirm patient leads were medically qualified for their surgical and non-surgical bariatric procedures.  

Approach: Research shows many potential patients have comorbidities, such as high blood pressure, joint pain, diabetes, sleep apnea, and depression. In order to increase engagement and generate medically-qualified leads, Marketing Doctor developed an interactive campaign where individuals could determine if they qualify for weight-loss surgery. 

Solution: Marketing Doctor created a custom self test allowing patients to self-report relevant medical conditions and opt in to future communications. We placed static ads and video ads across digital and social platforms posing the question: “Do you qualify for a weight-loss procedure?” We also designed an e-blast encouraging individuals to take the free, easy quiz. This fueled our data tracking and retargeting efforts.

Results: The client’s eblast click-through-rate (CTR) was already well above benchmark prior to this campaign: 15.02% compared to 1.2% (industry benchmark). The self test eblast achieved an even more powerful CTR of 19.50%. Using this invaluable target market data, our digital team segmented recipients based on the self-identified comorbidities and sent these users to custom landing pages. 

Marketing Doctor’s reporting consistently demonstrates a direct correlation between ad flights and scheduled appointments. 

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Mutually Beneficial – Why Internships Matter

Mutually Beneficial – Why Internships Matter

When you hear the word “intern” what comes to mind? Mornings spent running for coffee, afternoons sorting files, and summers slipping by into drudgery? In this day and age, that’s not the case – at least at Marketing Doctor, Inc! We see internships as important...

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