Marketing Doctor proudly helped in planning and bringing the captivating Umbrella Sky Project to life in Bangor, ME on behalf of Northern Light Health Eastern Maine Medical Center in conjunction with Downtown Bangor, Revive, and Impactplan. Drawing inspiration from the whimsy of Mary Poppins, the installation will continue to float gracefully for 3 years.
Downtown Bangor explains, “the Umbrella Sky Project transforms public spaces with an air of whimsy. Designed to virtually entice visitors…, the colorful canopy and unique shadow pattern will provide a colorful and artistic destination for residents and visitors alike.”
The campaign goal was to inspire people in Bangor to take a moment under the umbrella sky, pausing to ask themselves or another person “How Are You?”, part of Northern Light Health’s momentous campaign against social isolation.
Unique OOH installations like this have the power to bring communities together in-person AND online. Those who post pictures are encouraged to use #HOWAREYOUBANGOR, further spreading the campaign impact and important message for the health system.
Media Coverage of OOH Advertising Increases Awareness
In just days, the Umbrella Sky Project has garnered significant media coverage, including:
- Umbrella Sky Launch party crowded the streets of Downtown Bangor, WABI5
- Bangor street gets colorful upgrade with ‘Mary Poppins’ inspired umbrella art display FOX23
- Global art installation comes to Bangor, NEWS CENTER Maine
- Umbrella art installation comes to Bangor, FOX 22
This media coverage highlights experiential media’s impact and allows Northern Light Health’s message to reach a much broader campaign audience. The Umbrella Sky Project’s magical visuals have made an unforgettable impression, showcasing the power of creative out-of-home advertising and a powerful campaign message.
Lasting Campaign Impact through User-Generated Content (UGC) Experiences
Experiential media is not just about capturing attention – it’s about forging connections, creating memories, and raising engagement and campaign awareness all in one compelling campaign package. From social media influencers to your everyday audience members, UGC allows a campaign to expand through additional virtual communities (the poster’s friends and followers, and the broader public at-large).
Here are vibrant UGC examples that showcase the power of the Umbrella Sky Project x Northern Light Health Eastern Maine Medical Center experiential media in action:
Beyond Billboards: Out of Home Advertising Options
How can a media agency leverage out of home (OOH) advertising when billboards are not allowed in a state? Creative advertising placement solutions (like these umbrellas!) have us covered!
Out of home advertising encompasses a wide array of media strategies beyond traditional billboards, offering diverse (and often interactive) ways to connect with audiences.
What can OOH media include?
Examples can include:
- Transit advertisements on buses, trains, taxis, etc. to captivate commuters on the move
- Digital signage in high-traffic zones (e.g. shopping malls, airports)
- Experiential campaigns such as pop-up events and immersive installations (hello, umbrellas!)
- Mobile billboards that roam the streets
The versatility of out-of-home advertising makes it an effective and memorable medium to reach consumers in various environments.
Elevate Your Media Plan with Out-of-Home Advertising Magic
Out of home media is a strong component of an omnichannel media strategy. With a low cost per thousand impressions (CPM), the ability to inspire IRL experiences, interactions, and online engagement, the tactic is proven to be efficient and expansive for brand awareness and conversions alike.
Contact us to get started or sign up for our newsletter for an immersive dive into this dynamic realm of paid media.
Marketing Doctor proudly helped in planning and bringing the captivating Umbrella Sky Project to life in Bangor, ME on behalf of Northern Light Health Eastern Maine Medical Center in conjunction with Downtown Bangor, Revive, and Impactplan. Drawing inspiration from the whimsy of Mary Poppins, the installation will continue to float gracefully for 3 years.
Downtown Bangor explains, “the Umbrella Sky Project transforms public spaces with an air of whimsy. Designed to virtually entice visitors…, the colorful canopy and unique shadow pattern will provide a colorful and artistic destination for residents and visitors alike.”
The campaign goal was to inspire people in Bangor to take a moment under the umbrella sky, pausing to ask themselves or another person “How Are You?”, part of Northern Light Health’s momentous campaign against social isolation.
Unique OOH installations like this have the power to bring communities together in-person AND online. Those who post pictures are encouraged to use #HOWAREYOUBANGOR, further spreading the campaign impact and important message for the health system.
Media Coverage of OOH Advertising Increases Awareness
In just days, the Umbrella Sky Project has garnered significant media coverage, including:
- Umbrella Sky Launch party crowded the streets of Downtown Bangor, WABI5
- Bangor street gets colorful upgrade with ‘Mary Poppins’ inspired umbrella art display FOX23
- Global art installation comes to Bangor, NEWS CENTER Maine
- Umbrella art installation comes to Bangor, FOX 22
This media coverage highlights experiential media’s impact and allows Northern Light Health’s message to reach a much broader campaign audience. The Umbrella Sky Project’s magical visuals have made an unforgettable impression, showcasing the power of creative out-of-home advertising and a powerful campaign message.
Lasting Campaign Impact through User-Generated Content (UGC) Experiences
Experiential media is not just about capturing attention – it’s about forging connections, creating memories, and raising engagement and campaign awareness all in one compelling campaign package. From social media influencers to your everyday audience members, UGC allows a campaign to expand through additional virtual communities (the poster’s friends and followers, and the broader public at-large).
Here are vibrant UGC examples that showcase the power of the Umbrella Sky Project x Northern Light Health Eastern Maine Medical Center experiential media in action:
Beyond Billboards: Out of Home Advertising Options
How can a media agency leverage out of home (OOH) advertising when billboards are not allowed in a state? Creative advertising placement solutions (like these umbrellas!) have us covered!
Out of home advertising encompasses a wide array of media strategies beyond traditional billboards, offering diverse (and often interactive) ways to connect with audiences.
What can OOH media include?
Examples can include:
- Transit advertisements on buses, trains, taxis, etc. to captivate commuters on the move
- Digital signage in high-traffic zones (e.g. shopping malls, airports)
- Experiential campaigns such as pop-up events and immersive installations (hello, umbrellas!)
- Mobile billboards that roam the streets
The versatility of out-of-home advertising makes it an effective and memorable medium to reach consumers in various environments.
Elevate Your Media Plan with Out-of-Home Advertising Magic
Out of home media is a strong component of an omnichannel media strategy. With a low cost per thousand impressions (CPM), the ability to inspire IRL experiences, interactions, and online engagement, the tactic is proven to be efficient and expansive for brand awareness and conversions alike.
Contact us to get started or sign up for our newsletter for an immersive dive into this dynamic realm of paid media.
