BLOG ARCHIVE
Elevate Retail Sales with Customer-Centric Paid Media: A Millennial Mom Snapshot
Successful media buys transcend the ‘one-size-fits-all’ mentality and custom fit the customer journeys unique to your target audiences.
3 GA4 Best Practices for Paid Media Analytics
It’s critical advertisers and their media partners collaborate to align paid media measurement strategies with GA4’s user-centric, privacy-conscious data collection and analysis.
Maximizing Patient Outreach: The Power of Paid Media in Healthcare
Do you need to reach more patients, more effectively?
Google Chrome’s Cookie Phase-Out: Implications for Paid Media
In response to ongoing and growing privacy concerns, Google Chrome is updating its approach to user data by phasing out cookies for 1% of its users.
Supercharge Landing Pages for Better Lead Conversions
One key element that plays a significant role in improving conversion rates in paid media campaigns is the landing page.
What is Programmatic Media and How Does it Work?
If you’ve heard of “programmatic media” but are confused about what it is or how it works, you’re not alone!
Climbing Out of a Crisis with PR and Paid Media
Aligning PR and paid media efforts is a powerful way to rebuild reputation and work to heal brand loyalty.
5 Questions to Guide Your 2024 Media Strategy
With 2024 just around the corner, the Marketing Doctor office is abuzz with predictions for 2024 media trends.
Why Your Media Agency Needs to Understand Your Business Goals
Your media partner should be asking, “How does the media strategy we’re proposing fit into our client’s broader plans?”
Media Buying for eCommerce: Best Practices and Tips
Find essential best practices and tips every marketer should know to optimize their media buying efforts for eCommerce campaigns.
Repetition or Irritation? Understanding Ad Frequency
Does the repetitive ad approach truly benefit your brand, or does it have unintended consequences?
The AI Democracy: OpenAI’s Dev Day Announcements
How do the Dev Day announcements relate to the advertising and paid media industry?
Privacy Engineering in Paid Media
In digital media and analytics, data privacy is nothing new, but it is a topic that is constantly evolving and increasingly nuanced.
What is Performance Creative?
The best way to BUILD a brand to sustained success is when creative and media work hand-in-hand.
Linear vs. Streaming TV Advertising
It’s crucial to understand the opportunities and differences between linear TV and streaming TV advertising.
Marketing Doctor Ranks on Adweek’s Fastest Growing Agencies Global List for Third Year
We are ranked #5 in the media category.
From Phone to Out-of-Home: TikTok’s Latest Frontier
As channels like TikTok expand their paid media capabilities, it’s critical that your paid media team knows all emerging offerings.
Your Non-Political Campaign is Affected by the Election
No matter your brand, industry, or message, your campaign will be impacted by the election season.
The Variations Era: Advertising Lessons from Taylor Swift
What do Taylor Swift and successful paid media campaigns have in common? Variations!
Lights, Camera, Strategy: How Paid Media Evolves During Industry Strikes
What impact do industry strikes have on platforms, media plans, and advertising strategies?
5 Questions to Ask for Effective Holiday Marketing Planning
The holiday season is a crucial time for businesses, and it’s essential to plan your holiday marketing strategy well in advance.
Healthcare Advertising: 4 Ways to Keep Campaigns Healthy
Healthcare advertising needs to be adaptive, dynamic, and compliant to remain impactful.
The CMO’s Guide: 5 Ways PR and Paid Media Work Together
PR and paid media can collaborate effectively to maximize their impact and achieve shared goals.
Marketing in Motion: A New Era of Personalized Transit Advertising
Using digital out of home advertising on transit allows for creativity and opportunities to reach riders and those passing by.
3 Reasons CTV Advertising Drives Higher Education Enrollment
Connected TV (CTV) continues to be an effective part of omnichannel media strategies for higher ed advertising.
What is a Media Mix Model and How Do Advertisers Benefit?
With a focus on data-driven paid media strategies, chances are you’ve heard the term “media mix model.” But do you know what it means?
Pay Attention to Paid Media Attention Metrics
If you prioritize advertising ROI, it’s vital to have a consistent method of measuring ad performance. One secret weapon? Advertising attention metrics.
Surviving the TV Advertising Rollercoaster Series: Navigating the Political Season
The US political season impacts all paid media campaigns nationally, whether you’re providing political messaging or not.
LegitScript Ad Certification: How Your Media Agency Can Help
As a full-service paid media agency, it is our job to support clients in the LegitScript ad certification process: the only certification recognized for addiction treatment advertising.
Client-Agency Relationship Series: 4 Signs Your Paid Media Agency Prioritizes Partnership
This is about more than media strategy, media buying, or media attribution. A true agency-client relationship should be as harmonious as it is tactical.
From Clicks to Campus: 3 Tips for Higher Education Marketing
As the higher education landscape evolves, so do the challenges and opportunities for marketing leaders seeking media plan support for each upcoming school year.
Growing Together: 5 Consecutive Years on the Inc. 5000 Fastest Growing Private Companies List
As we reflect on 5 special years making the list, we also celebrate our place in the exclusive Inc. 5000 Honor Roll.
Surviving the TV Advertising Rollercoaster Series: Programmatic Advertising is the Future
While programmatic advertising has been prevalent in the digital media world for years, it is now a mainstay in TV advertising.
Umbrella Sky Project: Whimsical Out of Home Advertising
Marketing Doctor proudly helped in bringing the captivating Umbrella Sky Project to life in Bangor, Maine on behalf of Northern Light Health.
The CMO’s Guide to iOS 17 and Paid Media Measurement
The demand for media attribution and accurate measurement is on the rise. What do iOS 17 tracking changes mean for your paid media campaigns?
Christmas in July: 5 Questions Advertisers Should Ask about Holiday Marketing
Now is the time to update your holiday campaign plans with research that understands socioeconomic realities for today’s consumers.
Media Strategy in a Barbie World: 4 Global Media Tips for Brands
The Barbie Movie provides a master class to all advertisers for how to be unavoidable with an all-encompassing media strategy.
Surviving the TV Advertising Rollercoaster Series: The Growth of CTV
Connected TV (CTV) is the biggest media opportunity since the onset of cable. Viewers have more control over their viewing experiences and advertisers have new ways to reach them using paid media.
Google Bard (Now Gemini) and Bing AI: The Impact on SEM
Search engine marketing (SEM) is shifting with market share changes and AI rollouts. Read more about the battle of Google Bard (now Gemini) vs. Bing AI.
4 Anticipated Benefits of Meta’s Threads App for Advertisers
At Marketing Doctor, we always stay up to date on emerging platforms and trends. When advertising on Threads becomes available, will your media agency be ready?
The CMO’s Guide to Brand Safety and Programmatic Advertising
While programmatic media sounds automated, and largely has automated features, actual eyes on performance and hands on keyboards are key to campaign success.
MediaMath and the Demise of a DSP: 3 Lessons for Advertisers
MediaMath, one of the first-ever DSPs (Demand-Side Platforms), filed for Chapter 11 Bankruptcy and shut off advertising on Friday, June 30th.
Client-Agency Relationship Series: What Does It Mean to be an Extension of Your Team?
If you’ve ever worked with an agency, you’ve heard this phrase: “we are an extension of your team.” The sentiment is lovely – but what does it actually look like in practice?
Surviving the TV Advertising Rollercoaster Series: Adapting to Changes in TV Media Buying & Attribution
Spots and dots are going the way of the dodo. TV advertising is rapidly evolving to reflect the new media landscape and consumer preferences.
Marketing Doctor is One of the 50 Fastest Growing Women-Owned Companies Globally for Third Year in a Row
The Women Presidents Organization (WPO), in collaboration with JPMorgan Chase Commercial Banking, released the 16th annual ranking of the 50 Fastest Growing Women-Owned/Led Companies.
Privacy-Centric Measurement: Ushering in the AdTech 2.0 Era
Don’t just wait and see. With the industry at a crossroads, now is the time to educate your team on updates from major industry players and keep your current digital measurement strong.
Let’s Get Personal: OTT and Addressable TV Can See You in 2023
Whether you like it or not, your media is getting up close and personal. Welcome to 2023 – where our gardens are walled, personal data is a currency, and privacy is a spectrum.
Media Buying in a Recession: 3 Candid Truths from an Inc. 5000 Media Agency CEO
Now is the time to kick your advertising into high gear, and do the extra credit to recession-proof your campaigns. Here are three surefire tactics for spending media dollars with a focus on efficiency from Marketing Doctor’s President, Adweek Trailblazer 2021 and Inc. 5000 Fastest Growing Private Companies 4x Winner Janet Casey
The CMO’s Guide: Top 5 Paid Media Trends You Can’t Ignore in 2023
To help CMOs understand campaign priorities for 2023, Marketing Doctor’s senior media buyers put together the following guide of the top 5. Don’t sleep on these trends, and don’t let your agencies sleep on them either!
4 Steps to Recession Proof Your Media Spend
Are you thinking about slimming down your advertising budget during a recession? According to the World Federation of Advertisers (WFA) and Ebiquity, 29% of the world’s largest advertisers plan to slash ad dollars in 2023. Cost-efficient media buying counts more than ever.
The CMO’s Guide: 5 Ways to Assess Your Media Buyer’s Data Strategy
63% of marketers are under significant pressure to drive revenue growth and prove it using advanced, channel-specific media attribution. No big deal, right? With the right data strategy, it may be more achievable than you think.
Does Your Media Buying Agency Have Your Back?
Every company deserves the “perfect-fit” media agency: one that will partner seamlessly in their workflow, offer consistent and meaningful insight, and creatively use their years of expertise to help the company thrive…
Case Study: Using Data Insights and Attribution to Deliver 1,100% Increase in Quality Leads, Government Economic Development Campaign
As the Media Agency of Record for a government client, Marketing Doctor executes an omni-channel $4M Economic Development Campaign. We collaborate with key stakeholders and partners to position the Client as a strategic, supportive location for business expansion and relocation, particularly in the life sciences, autonomous technology, and food innovation fields.
Case Study: Optimized B2C Paid Search Campaign, National Private Equity Portfolio Company
Experiencing growing pains as your company expands? Take a deeper look at how your ad agency can use data strategy to achieve greater cost efficiencies across paid media.
Alpaca Audiology Names Marketing Doctor as a Strategic Partner for Digital Media Planning and Buying
Northampton, MA August 1, 2022 Marketing Doctor, one of the fastest-growing media planning and buying agencies in the world, is proud to announce that they have partnered with Alpaca Audiology, LLC (Alpaca), part of Sonova Holding AG. Alpaca, part of Sonova’s US Audiological Care division, is based out of Springfield, MO.
3 Ways You Can Use Data in Paid Media
Data strategy refers to the highly dynamic process of collecting, interpreting, analyzing, and leveraging data to help achieve desired business results. In a world of virtually limitless data, understanding data strategy is essential to competitive marketing.
Don’t Be Guilty of Complacent Advertising! The Importance of Multilingual Marketing
Did you know that the U.S. has the second largest population of Spanish-speaking residents in the world? One would think that a statistic like this implies thoughtful, proactive multilingual marketing.
Case Study: Securing 243%+ Increase in Return on Ad Spend, Global E-Commerce Digital Campaign
The overarching goal for one of our international e-commerce clients is to achieve an ambitous return on ad spend (ROAS). Other objectives include boosting sales and increasing market share within U.S. regions.
Zero-Party Data and First-Party Data: Leveraging Data Science for Media Attribution
Zero-Party data is information customers share with brands in exchange for customized experiences catered to their individual preferences, wants, and needs. Types of Zero-Party data include:
Media Attribution: Protecting Your Return on Ad Spend
Media attribution is the process of using data to identify which channels are bringing in the strongest return. Attribution provides critical data that supports optimized media strategies, providing marketers with actionable insights about the specific channels, messages, activities, touchpoints, etc. that are working, and the strategies that need to be adjusted.
From Pumping on the Pike to One of the Fastest Growing Media Agencies in the World
Pumping breast milk on the New Jersey Turnpike, racing home from a client meeting to put a toddler to bed on time, truck drivers honking and leering at me… Did I care? Nope.
Marketing Doctor Named as a Certified Top Women Owned Business for 2022 by Clutch
We are thrilled to find ourselves in familiar territory as we have once again been contacted by Clutch and named as a top certified women owned business for the second year in a row.
Get with the Programmatic Media
During your search for the best digital advertising strategies, “programmatic” probably pops up once or twice.
Investments in Diverse-Owned Media: How Media Buying is Shifting
Forging relationships with diverse-owned media goes beyond common sense, and even good business. Being intentional about where media dollars go is a powerful way to advance social equity.
What is Media Planning?
The world of media has always felt like the Wild West, and rapidly increasing media consumption throughout the pandemic only made things more wild. So how do our media planners stay ahead of the curve? We’ll get to that–first, let’s define and explain media planning.
Power & Progress for Women: Janet Casey Joins Chief
We are proud to announce that our President and Founder, Janet Casey, has been invited to join Chief! The private, exclusive network brings women in positions of power together to learn and grow. Members include influential female senior executives from diverse industries and backgrounds.
2021 Marketing Doctor Rewind
What a year for Marketing Doctor! We welcomed five new superstars to our team, revealed our updated branding and new website, introduced our DEI Committee, received several incredible awards, and so much more! With loads to review and reflect upon, we decided to rewind the tape and zoom in on the many highlights of 2021.
$30k Advertising Campaign Updates
Don’t miss the latest news about the winner of our $30k Advertising Campaign Contest: Holyoke Sporting Goods!
5 Ways to Maximize Q5 for a Happy New Year
When holiday shopping is in the rearview mirror, your audience is ready to treat themselves. High on the “new year, new me” mindset with fresh pocket money in tow, they’re clicking on Instagram ads and you’re ringing in the new year with growing ROI.
Giving Up on Meta Ads?
The digital marketing world is constantly evolving. It’s not enough to keep up with changes 一 your digital media agency needs to anticipate them. Staying ahead of the curve translates into valuable campaign recommendations, and record-breaking results.
6 Questions to Ask Your Media Buying Agency
As more agencies market themselves as full-service marketing agencies, thoroughly vetting your prospective agency’s media buying skills becomes crucial. But what questions should you ask?
Celebrating National Women’s Small Business Month
Did you know that only 34 years ago, women needed the signature of a male relative to apply for a business loan? This restrictive protocol finally changed in October of 1988, when Ronald Reagan signed H.R. 5050 – AKA the Women’s Business Ownership Act.
Media Planning vs. Media Buying
While media planning and media buying require different processes, they are collaborative processes, not competitive ones.
Achieve Fast ROI with a Fast-Growing Agency
Growth is an innate aspect of who we are at Marketing Doctor—it informs all that we do for ourselves and for our clients.
What is Media Buying?
Efficient, strategic media buying can make or break the success of your advertising campaigns. Strategy in media planning and buying is where rubber hits the road in terms of Return on Investment (ROI) for your organization. Done correctly, it opens the door to meaningful, cost efficient connections with your target audience. So what exactly does it mean to buy media? We’re here to break it down for you.
Janet Casey is One of Adweek’s Women Trailblazers
Our fearless leader is one of 35 women in the USA featured in Adweek’s annual Women Trailblazers issue!
Grit, Goals, Guts, and Gratitude
“Only 2% of Women-Owned Businesses Break the $1M Mark.” This Forbes headline lives behind our President and Founder’s desk. If I remember right, a friend gave it to Janet Casey after Marketing Doctor officially reached 7-figures in annual revenue.
Marketing Doctor Named as Clutch 100 Media Buying Leader for Fast and Sustained Growth
It is with great pleasure that we announce that Clutch has hailed Marketing Doctor as a member of the esteemed Clutch 100 Leaders in 2021! Our media planning and buying agency is thrilled to land a spot on two lists this year: Top 100 Fastest-Growing Companies and Top 100 Sustained Growth Companies!
Media Buying Amid COVID-19
490 million: the number of people who joined social media in 2020. 80 million: the number of Americans who are now weekly podcast listeners. 1.1 billion: the number of online video streaming service subscriptions reached last year.
Case Study: $5M+ State Department of Health Contact Tracing Campaign
Marketing Doctor was contracted to help a State Department of Health spread the word about the importance of contact tracing and to overcome perceived privacy issues, mistrust of government by various demographic groups, and stigma associated with having COVID-19.
Marketing Doctor is the Leading Women-Owned Media Buying Agency on Clutch
An apple a day, keeps the doctor away? Well, that won’t work on us because we are unstoppable. Confused? Marketing Doctor is a media planning and buying agency filled with individually brilliant minds that are collectively unstoppable.
Case Study: $5M+ Multilingual Emergency Management Agency Hurricane Preparedness Campaign
The state-run Department of Emergency Management is responsible for disseminating all essential emergency preparedness, prevention, and protection information to residents throughout the state. Marketing Doctor was tasked with providing strategic media planning and buying for the Department’s statewide Hurricane Preparedness Campaign.
Case Study: $2.4B Regional Health System COVID-19 Niche Targeting Campaign
In response to COVID-19, a regional health system quickly pivoted their advertising efforts to prevent any additional, non-essential foot traffic to their facilities. Marketing Doctor halted all service line campaigns within minutes! With quick turnaround, Marketing Doctor launched several campaigns to effectively communicate safety information and updated protocol amid the start and peak of the pandemic.
Case Study: $25-$30M Multi-State Surgery Practice Self Test Campaign
While planning to open new practice locations in the tri-state area, the surgery practice intended to boost brand recognition and confirm patient leads were medically qualified for their surgical and non-surgical bariatric procedures.
Case Study: $5.5B University Hospital System – Reaching Expectant Parents and Women
Marketing Doctor was contracted by a premier, nationally-ranked healthcare system to increase brand awareness, increase attendance at events, and encourage people to take advantage of their services. Two years later, we have had the pleasure of executing several campaigns with sensitive messaging spanning from a campaign to increase admittance to their maternity ward to a campaign promoting memberships for their helicopter rescue services available in rural Alaska.
Captive Audience: Media Consumption Rises Sharply During COVID-19
As people around the globe do their part to make sure they and their families are safe, the reality of the COVID-19 pandemic starts to set in and a “new normal” starts to become apparent.
The Marketing Doctor 2019 Rewind – Inc. 5000, Best in Biz, and more!
2019 has been quite the year for all of us here at Marketing Doctor! It’s hard to believe that in just one year, we’ve added new faces, moved in to a new location to call home, and even won prestigious awards.
Marketing Doctor Awarded a Spot on Prestigious Inc. 5000 List of Fastest-Growing Companies!
We are honored (and beyond excited!) to announce that Marketing Doctor has been named one of America’s fastest-growing companies on the 2019 Inc. 5000 list. On August 14th, Inc. Magazine unveiled their acclaimed annual list and Marketing Doctor ranked #2702 overall.
Marketing Doctor Awarded GSA Contract
Adding to a long list of professional certifications, Western Massachusetts’ leading woman-owned boutique advertising agency, Marketing Doctor, is now an accredited Federal General Services Administration (GSA) vendor on the Professional Services Schedule.
It’s Official: We’ve Been WBENC Certified!
Marketing Doctor is proud to announce our recent certification as a “Women’s Owned Small Business” (WOSB) through the Women’s Business Enterprise National Council (WBENC)! This certification is an embodiment of all our efforts to forge stronger and more inclusive workplaces with our government and corporate partners.
Senior Savvy
Christopher Rawson has seen a sort of “reset” in the connection between how old Baby Boomers are and how old they feel. We do marketing for a number of retirement communities, and they’ve sort of noticed a gap in age.
Mission: Almost Impossible
Kelly Tobin has three children, is a claims consultant for Disability Management Services in Springfield, and loves her job. In fact, she would definitely not want to be a stay-at-home mother.
Picture This
The Professional Women’s Chamber (PWC) staged its 13th Annual Business Expo on Jan. 19, 2011 at the MassMutual Room at the Basketball Hall of Fame. Nearly 50 exhibitors from a variety of business sectors participated in the tabletop event.
