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Marketing Doctor Selected as Media Agency of Record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches
NORTHAMPTON, MA (May 1, 2024) — Marketing Doctor, Inc., an independent, woman-owned, full-service paid media agency, was selected as media agency of record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, following a competitive agency review led by Mercer...
NCAA Women’s March Madness Makes TV Ratings Slam Dunk
Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...
Janet Casey, CEO and Founder of Marketing Doctor, Makes Inc.’s 2024 Female Founders List
Inc’s seventh annual Female Founders list highlights entrepreneurs with world-changing companies NORTHAMPTON, MA, 4/10/24 – Yesterday, Inc. announced its seventh annual Female Founders list, honoring a bold group of 250 women whose innovations and ideas are shaping...
Why Your Media Agency Needs to Understand Your Business Goals
74% of major advertisers report that the economic downturn has influenced their budget decisions. With less budget, CMOs face increased pressure to prove their advertising efforts tangibly contribute to ultimate business results. Supporting the CMO and marketing...
Media Buying for eCommerce: Best Practices and Tips
eCommerce is only getting more competitive. As we approach the holiday season, the playing field will get even more intense. Having a solid paid media strategy is crucial to achieve your eCommerce goals and maximize your return on ad spend (ROAS). Keep reading to...
Repetition or Irritation? Understanding Ad Frequency
Marketers often rely on repetitive ads to promote their brands and drive consumer recall. Repetitive ads are, as the name suggests, when the same advertisement is shown multiple times to a consumer in a short period of time. Think of when you stream a TV show and see...
The AI Democracy: OpenAI’s Dev Day Announcements
It seems like a futuristic sci-fi fantasy: you type 10 words on your device and your international trip is all planned, your family members have all received their holiday e-cards, and you’ve got pages of research compiled for tomorrow morning’s meeting. With OpenAI’s...
Privacy Engineering in Paid Media
In digital media and analytics, data privacy is nothing new, but it is a topic that is constantly evolving and increasingly nuanced. As a media agency, we study and understand all modern aspects of data privacy to protect our clients and their consumers. Our fully...
What is Performance Creative?
Written in collaboration with Overskies Performance creative is using data to measure the performance of specific creative assets and creative variables to further guide new creative development and placement intelligence for advertising campaigns. In its strongest...
