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Marketing Doctor Selected as Media Agency of Record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches
NORTHAMPTON, MA (May 1, 2024) — Marketing Doctor, Inc., an independent, woman-owned, full-service paid media agency, was selected as media agency of record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, following a competitive agency review led by Mercer...
NCAA Women’s March Madness Makes TV Ratings Slam Dunk
Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...
Janet Casey, CEO and Founder of Marketing Doctor, Makes Inc.’s 2024 Female Founders List
Inc’s seventh annual Female Founders list highlights entrepreneurs with world-changing companies NORTHAMPTON, MA, 4/10/24 – Yesterday, Inc. announced its seventh annual Female Founders list, honoring a bold group of 250 women whose innovations and ideas are shaping...
Maximizing Patient Outreach: The Power of Paid Media in Healthcare
To stand out from the competitive set, healthcare advertisers need sharp and strategic paid media tactics. Do you need to reach more patients, more effectively? Learn how tailored paid media is a part of the solution. Time to get ahead of the curve! The Importance of...
Google Chrome’s Cookie Phase-Out: Implications for Paid Media
Hot news in the world of Google! In response to ongoing and growing privacy concerns, Google Chrome is updating its approach to user data by phasing out cookies for 1% of its users. Starting today, January 4th, a trial run of Google’s Tracking Protection feature is...
Supercharge Landing Pages for Better Lead Conversions
Capturing and converting leads is crucial for the success of any paid media campaign. One key element that plays a significant role in improving conversion rates is the landing page. A well-optimized landing page can make all the difference in turning website visitors...
What is Programmatic Media and How Does it Work?
As one of our Frequently Asked Questions, if you’ve heard of “programmatic media” but are confused about what it is or how it works, you’re not alone! We’re here to help. Understanding Programmatic Media Before we explore how programmatic ads show up, let’s...
Climbing Out of a Crisis with PR and Paid Media
When an unexpected crisis emerges in the world of marketing, brands risk significant reputation harm. Task forces activate quickly to do damage control and restore trust. Enter the crisis management and communication teams. Aligning PR and paid media efforts is a...
5 Questions to Guide Your 2024 Media Strategy
With 2024 just around the corner, the Marketing Doctor office is abuzz with predictions for 2024 media trends. What you’re about to read isn’t just another set of forecasts; we’ve distilled the complexities and opportunities of an ever-changing media landscape...
