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Top Insights
TikTok Ban: What it Means for Paid Media
Content creators, influencers, brands, and marketers alike are always watching to see if a TikTok ban will occur or not. As a paid media agency, we constantly study media channels for their dependability (not just performance metrics) and prepare for what could possibly go wrong.
The CMO’s Guide: The Power of Landing Page Quality Scores
Landing page quality is an often overlooked factor that significantly impacts campaign performance. The quality score of your landing page(s) has the power to make or break the success of your advertising campaigns, and ultimately your broader business goals.
Marketing Doctor Ranks No. 85 on Inc. Magazine’s List of the Northeast Region’s Fastest-Growing Private Companies
Marketing Doctor had a two-year revenue growth of 197%.
More Insights
Climbing Out of a Crisis with PR and Paid Media
Aligning PR and paid media efforts is a powerful way to rebuild reputation and work to heal brand loyalty.
5 Questions to Guide Your 2024 Media Strategy
With 2024 just around the corner, the Marketing Doctor office is abuzz with predictions for 2024 media trends.
Why Your Media Agency Needs to Understand Your Business Goals
Your media partner should be asking, “How does the media strategy we’re proposing fit into our client’s broader plans?”
Media Buying for eCommerce: Best Practices and Tips
Find essential best practices and tips every marketer should know to optimize their media buying efforts for eCommerce campaigns.
Repetition or Irritation? Understanding Ad Frequency
Does the repetitive ad approach truly benefit your brand, or does it have unintended consequences?
The AI Democracy: OpenAI’s Dev Day Announcements
How do the Dev Day announcements relate to the advertising and paid media industry?
Privacy Engineering in Paid Media
In digital media and analytics, data privacy is nothing new, but it is a topic that is constantly evolving and increasingly nuanced.
What is Performance Creative?
The best way to BUILD a brand to sustained success is when creative and media work hand-in-hand.
Linear vs. Streaming TV Advertising
It’s crucial to understand the opportunities and differences between linear TV and streaming TV advertising.
Marketing Doctor Ranks on Adweek’s Fastest Growing Agencies Global List for Third Year
We are ranked #5 in the media category.
From Phone to Out-of-Home: TikTok’s Latest Frontier
As channels like TikTok expand their paid media capabilities, it’s critical that your paid media team knows all emerging offerings.
Your Non-Political Campaign is Affected by the Election
No matter your brand, industry, or message, your campaign will be impacted by the election season.