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Marketing Doctor Selected as Media Agency of Record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches
NORTHAMPTON, MA (May 1, 2024) — Marketing Doctor, Inc., an independent, woman-owned, full-service paid media agency, was selected as media agency of record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, following a competitive agency review led by Mercer...
NCAA Women’s March Madness Makes TV Ratings Slam Dunk
Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...
Janet Casey, CEO and Founder of Marketing Doctor, Makes Inc.’s 2024 Female Founders List
Inc’s seventh annual Female Founders list highlights entrepreneurs with world-changing companies NORTHAMPTON, MA, 4/10/24 – Yesterday, Inc. announced its seventh annual Female Founders list, honoring a bold group of 250 women whose innovations and ideas are shaping...
Christmas in July: 5 Questions Advertisers Should Ask about Holiday Marketing
Last year’s holiday marketing methods will not suffice with a fluctuating inflation rate. Now is the time to update your holiday campaign plans with research that understands socioeconomic realities for today’s consumers. What marketers need to know heading into Q4...
Google Bard (Now Gemini) and Bing AI: The Impact on SEM
UPDATE (2/9/24) – On February 8, 2024, Google announced the launch of its next generation AI chatbot tool and the renaming of “Bard” to “Gemini” (the name of the AI language model that powers the system). We’re watching closely as Gemini seeks to outperform ChatGPT...
4 Anticipated Benefits of Meta’s Threads App for Advertisers
Threads, a new social media platform by Meta, launched in 100 countries as of July 6th. Threads is a text-based social media platform, making it a direct competitor to the ever-controversial Twitter. Threads amassed over 30 million downloads within the first 24 hours...
The CMO’s Guide to Brand Safety and Programmatic Advertising
Ad platforms want to spend your money. Good media agencies make sure those dollars are well spent. While programmatic media sounds automated, and largely has automated features, actual eyes on performance and hands on keyboards are key to campaign success. In recent...
Client-Agency Relationship Series: What Does It Mean to be an Extension of Your Team?
If you’ve ever worked with an agency, you’ve heard this phrase: “we are an extension of your team.” The sentiment is lovely – but what does it actually look like in practice? And, more importantly, what is the business impact of this extended team? We believe...
Surviving the TV Advertising Rollercoaster Series: Adapting to Changes in TV Media Buying & Attribution
Spots and dots are going the way of the dodo. TV advertising is rapidly evolving to reflect the new media landscape and consumer preferences. Advertisers and media experts need to pay constant attention to these changes and prioritize finding the best channel mix to...
