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Marketing Doctor Selected as Media Agency of Record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches
NORTHAMPTON, MA (May 1, 2024) — Marketing Doctor, Inc., an independent, woman-owned, full-service paid media agency, was selected as media agency of record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, following a competitive agency review led by Mercer...
NCAA Women’s March Madness Makes TV Ratings Slam Dunk
Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...
Janet Casey, CEO and Founder of Marketing Doctor, Makes Inc.’s 2024 Female Founders List
Inc’s seventh annual Female Founders list highlights entrepreneurs with world-changing companies NORTHAMPTON, MA, 4/10/24 – Yesterday, Inc. announced its seventh annual Female Founders list, honoring a bold group of 250 women whose innovations and ideas are shaping...
Marketing Doctor is One of the 50 Fastest Growing Women-Owned Companies Globally for Third Year in a Row
The Women Presidents Organization (WPO), in collaboration with JPMorgan Chase Commercial Banking, today released the 16th annual ranking of the 50 Fastest Growing Women-Owned/Led Companies. Topping this year’s 50 Fastest list are, for the first time, three...
Privacy-Centric Measurement: Ushering in the AdTech 2.0 Era
The evolution of data privacy and its impact on advertising continues to be a hot topic among marketers and agencies alike. With the deprecation of third-party cookies approaching, there’s a scramble to find new tracking solutions. Recognizing that the industry is at...
Let’s Get Personal: OTT and Addressable TV Can See You in 2023
Whether you like it or not, your media is getting up close and personal. Welcome to 2023 – where our gardens are walled, personal data is a currency, and privacy is a spectrum. But did you know that this applies beyond your standard digital devices (tablet,...
Media Buying in a Recession: 3 Candid Truths from an Inc. 5000 Media Agency CEO
What does “recession-proofing” mean from a paid media point of view? Let’s start by acknowledging that when done properly, advertising secures current and future revenue. Efficient campaigns secure more revenue per dollar. Spending media dollars with a focus on...
The CMO’s Guide: Top 5 Paid Media Trends You Can’t Ignore in 2023
Given the nature of the rapidly evolving advertising industry, consumers have the power to shape trends more than ever. Your agencies need to stay ahead of the curve to: evolve their data strategy and targeting tactics, maximize cost efficiencies in the face of a...
4 Steps to Recession Proof Your Media Spend
“Remember, your media spend directly buys future revenue. If you cut your spend, you are cutting future revenue.” – Janet Casey, President and Founder According to the World Federation of Advertisers (WFA) and Ebiquity, 29% of the world’s largest...
