FEATURED
Marketing Doctor Selected as Media Agency of Record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches
NORTHAMPTON, MA (May 1, 2024) — Marketing Doctor, Inc., an independent, woman-owned, full-service paid media agency, was selected as media agency of record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, following a competitive agency review led by Mercer...
NCAA Women’s March Madness Makes TV Ratings Slam Dunk
Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...
Janet Casey, CEO and Founder of Marketing Doctor, Makes Inc.’s 2024 Female Founders List
Inc’s seventh annual Female Founders list highlights entrepreneurs with world-changing companies NORTHAMPTON, MA, 4/10/24 – Yesterday, Inc. announced its seventh annual Female Founders list, honoring a bold group of 250 women whose innovations and ideas are shaping...
Client-Agency Relationship Series: 4 Signs Your Paid Media Agency Prioritizes Partnership
Marketing Doctor recently spent a day onsite with one of our clients of 15+ years to participate in a brand research and strategy workshop with their team. The time together was invaluable, leading to: Stronger collaboration Deeper understanding of their audience...
From Clicks to Campus: 3 Tips for Higher Education Marketing
As the higher education landscape evolves, so do the challenges and opportunities for marketing leaders seeking media plan support for each upcoming school year. Facing soaring education costs and mounting concerns about student loan debt, prospective students demand...
Growing Together: 5 Consecutive Years on the Inc. 5000 Fastest Growing Private Companies List
Making the Inc. 5000 Honor Roll Few accomplishments hold as much weight as a spot on the Inc. 5000 Fastest Growing Private Companies list. As we reflect on 5 special years making the list, we also celebrate our place in the exclusive Inc. 5000 Honor Roll – a feat less...
Surviving the TV Advertising Rollercoaster Series: Programmatic Advertising is the Future
Programmatic media buying impacts the entire advertising industry, and TV is no exception. While programmatic advertising has been prevalent in the digital media world for years, it is now a mainstay in TV advertising. It revolutionizes the way media buyers purchase...
Umbrella Sky Project: Whimsical Out of Home Advertising
Photo Credit: Memorymaker Photography Marketing Doctor proudly helped in planning and bringing the captivating Umbrella Sky Project to life in Bangor, ME on behalf of Northern Light Health Eastern Maine Medical Center in conjunction with Downtown Bangor, Revive, and...
The CMO’s Guide to iOS 17 and Paid Media Measurement
What’s Happening with iOS 17? Apple released the public beta of iOS 17, iPadOD 17, and macOS Sonoma at their World-Wide Developer Conference (WWDC) in July. Ahead of the full release, curious developers can visit Apple’s Beta Software Program Website. The iOS 17...
