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Marketing Doctor Selected as Media Agency of Record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches
NORTHAMPTON, MA (May 1, 2024) — Marketing Doctor, Inc., an independent, woman-owned, full-service paid media agency, was selected as media agency of record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, following a competitive agency review led by Mercer...
NCAA Women’s March Madness Makes TV Ratings Slam Dunk
Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...
Janet Casey, CEO and Founder of Marketing Doctor, Makes Inc.’s 2024 Female Founders List
Inc’s seventh annual Female Founders list highlights entrepreneurs with world-changing companies NORTHAMPTON, MA, 4/10/24 – Yesterday, Inc. announced its seventh annual Female Founders list, honoring a bold group of 250 women whose innovations and ideas are shaping...
Marketing Doctor Ranks No. 85 on Inc. Magazine’s List of the Northeast Region’s Fastest-Growing Private Companies
NORTHAMPTON, MA, 3/8/24 – Inc. magazine revealed that Marketing Doctor is No. 85 on its fourth annual Inc. 5000 Regionals: Northeast list, the most prestigious ranking of the fastest-growing Northeast private companies, based in Pennsylvania, New York, Vermont, New...
Optimize Your Ad Formats and Transform Business Results
Understanding the Different Ad Formats for Online Advertising When it comes to online advertising, not all ad formats are equal. Each format has unique characteristics, benefits, and limitations. Understanding the different ad formats is essential for maximizing the...
Inside The Big Game: Top 10 Insights from Paid Media Pros
The Big Game: an annual spectacle that’s as much about football as it is a crucible for the most cutting-edge advertising. Our team of paid media nerds lives to scrutinize the advertising like it’s a playbook for the coming year. Here’s what we observed...
The CMO’s Guide: 5 Paid Media Realities You Can’t Ignore in 2024
Raise your hand if you’re riding an emotional advertising rollercoaster to kick off the year. Maybe you’re overwhelmed or maybe you’re more enthusiastic than ever about how the paid media industry is evolving. Either way, there’s a lot to take in, so let’s get to it. ...
Elevate Retail Sales with Customer-Centric Paid Media: A Millennial Mom Snapshot
Successful media buys transcend the ‘one-size-fits-all’ mentality and custom fit the customer journeys unique to your target audiences. From the first point of interaction to final purchase, each paid media touchpoint offers an opportunity to engage...
3 GA4 Best Practices for Paid Media Analytics
With GA4, it’s critical advertisers and their media partners collaborate to align paid media measurement strategies with GA4’s user-centric, privacy-conscious data collection and analysis. This involves leveraging first-party data and implementing consent-driven...
