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Top Insights
Captive Audience: Media Consumption Rises Sharply During COVID-19
As people around the globe do their part to make sure they and their families are safe, the reality of the COVID-19 pandemic starts to set in and a “new normal” starts to become apparent.
Marketing Doctor Awarded a Spot on Prestigious Inc. 5000 List of Fastest-Growing Companies!
We are honored (and beyond excited!) to announce that Marketing Doctor has been named one of America’s fastest-growing companies on the 2019 Inc. 5000 list. On August 14th, Inc. Magazine unveiled their acclaimed annual list and Marketing Doctor ranked #2702 overall.
More Insights
MediaMath and the Demise of a DSP: 3 Lessons for Advertisers
MediaMath, one of the first-ever DSPs (Demand-Side Platforms), filed for Chapter 11 Bankruptcy and shut off advertising on Friday, June 30th.
Client-Agency Relationship Series: What Does It Mean to be an Extension of Your Team?
If you’ve ever worked with an agency, you’ve heard this phrase: “we are an extension of your team.” The sentiment is lovely – but what does it actually look like in practice?
Surviving the TV Advertising Rollercoaster Series: Adapting to Changes in TV Media Buying & Attribution
Spots and dots are going the way of the dodo. TV advertising is rapidly evolving to reflect the new media landscape and consumer preferences.
Marketing Doctor is One of the 50 Fastest Growing Women-Owned Companies Globally for Third Year in a Row
The Women Presidents Organization (WPO), in collaboration with JPMorgan Chase Commercial Banking, released the 16th annual ranking of the 50 Fastest Growing Women-Owned/Led Companies.
Privacy-Centric Measurement: Ushering in the AdTech 2.0 Era
Don’t just wait and see. With the industry at a crossroads, now is the time to educate your team on updates from major industry players and keep your current digital measurement strong.
Let’s Get Personal: OTT and Addressable TV Can See You in 2023
Whether you like it or not, your media is getting up close and personal. Welcome to 2023 – where our gardens are walled, personal data is a currency, and privacy is a spectrum.
Media Buying in a Recession: 3 Candid Truths from an Inc. 5000 Media Agency CEO
Now is the time to kick your advertising into high gear, and do the extra credit to recession-proof your campaigns. Here are three surefire tactics for spending media dollars with a focus on efficiency from Marketing Doctor’s President, Adweek Trailblazer 2021 and Inc. 5000 Fastest Growing Private Companies 4x Winner Janet Casey
The CMO’s Guide: Top 5 Paid Media Trends You Can’t Ignore in 2023
To help CMOs understand campaign priorities for 2023, Marketing Doctor’s senior media buyers put together the following guide of the top 5. Don’t sleep on these trends, and don’t let your agencies sleep on them either!
4 Steps to Recession Proof Your Media Spend
Are you thinking about slimming down your advertising budget during a recession? According to the World Federation of Advertisers (WFA) and Ebiquity, 29% of the world’s largest advertisers plan to slash ad dollars in 2023. Cost-efficient media buying counts more than ever.
The CMO’s Guide: 5 Ways to Assess Your Media Buyer’s Data Strategy
63% of marketers are under significant pressure to drive revenue growth and prove it using advanced, channel-specific media attribution. No big deal, right? With the right data strategy, it may be more achievable than you think.
Does Your Media Buying Agency Have Your Back?
Every company deserves the “perfect-fit” media agency: one that will partner seamlessly in their workflow, offer consistent and meaningful insight, and creatively use their years of expertise to help the company thrive…
Case Study: Using Data Insights and Attribution to Deliver 1,100% Increase in Quality Leads, Government Economic Development Campaign
As the Media Agency of Record for a government client, Marketing Doctor executes an omni-channel $4M Economic Development Campaign. We collaborate with key stakeholders and partners to position the Client as a strategic, supportive location for business expansion and relocation, particularly in the life sciences, autonomous technology, and food innovation fields.
