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Top Insights
Media Buying Amid COVID-19
490 million: the number of people who joined social media in 2020. 80 million: the number of Americans who are now weekly podcast listeners. 1.1 billion: the number of online video streaming service subscriptions reached last year.
Marketing Doctor is the Leading Women-Owned Media Buying Agency on Clutch
An apple a day, keeps the doctor away? Well, that won’t work on us because we are unstoppable. Confused? Marketing Doctor is a media planning and buying agency filled with individually brilliant minds that are collectively unstoppable.
Captive Audience: Media Consumption Rises Sharply During COVID-19
As people around the globe do their part to make sure they and their families are safe, the reality of the COVID-19 pandemic starts to set in and a “new normal” starts to become apparent.
More Insights
Growing Together: 5 Consecutive Years on the Inc. 5000 Fastest Growing Private Companies List
As we reflect on 5 special years making the list, we also celebrate our place in the exclusive Inc. 5000 Honor Roll.
Surviving the TV Advertising Rollercoaster Series: Programmatic Advertising is the Future
While programmatic advertising has been prevalent in the digital media world for years, it is now a mainstay in TV advertising.
Is Your Healthcare Marketing Tracking HIPAA Compliant?
As a full-service paid media agency, we hear many advertisers ask the critical question: “Can I use tracking pixels safely in healthcare advertising?” The answer is yes!
Umbrella Sky Project: Whimsical Out of Home Advertising
Marketing Doctor proudly helped in bringing the captivating Umbrella Sky Project to life in Bangor, Maine on behalf of Northern Light Health.
The CMO’s Guide to iOS 17 and Paid Media Measurement
The demand for media attribution and accurate measurement is on the rise. What do iOS 17 tracking changes mean for your paid media campaigns?
Christmas in July: 5 Questions Advertisers Should Ask about Holiday Marketing
Now is the time to update your holiday campaign plans with research that understands socioeconomic realities for today’s consumers.
Media Strategy in a Barbie World: 4 Global Media Tips for Brands
The Barbie Movie provides a master class to all advertisers for how to be unavoidable with an all-encompassing media strategy.
Surviving the TV Advertising Rollercoaster Series: The Growth of CTV
Connected TV (CTV) is the biggest media opportunity since the onset of cable. Viewers have more control over their viewing experiences and advertisers have new ways to reach them using paid media.
Google Bard (Now Gemini) and Bing AI: The Impact on SEM
Search engine marketing (SEM) is shifting with market share changes and AI rollouts. Read more about the battle of Google Bard (now Gemini) vs. Bing AI.
4 Anticipated Benefits of Meta’s Threads App for Advertisers
At Marketing Doctor, we always stay up to date on emerging platforms and trends. When advertising on Threads becomes available, will your media agency be ready?
The CMO’s Guide to Brand Safety and Programmatic Advertising
While programmatic media sounds automated, and largely has automated features, actual eyes on performance and hands on keyboards are key to campaign success.
MediaMath and the Demise of a DSP: 3 Lessons for Advertisers
MediaMath, one of the first-ever DSPs (Demand-Side Platforms), filed for Chapter 11 Bankruptcy and shut off advertising on Friday, June 30th.