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Marketing Doctor Selected as Media Agency of Record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches
NORTHAMPTON, MA (May 1, 2024) — Marketing Doctor, Inc., an independent, woman-owned, full-service paid media agency, was selected as media agency of record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, following a competitive agency review led by Mercer...
NCAA Women’s March Madness Makes TV Ratings Slam Dunk
Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...
Janet Casey, CEO and Founder of Marketing Doctor, Makes Inc.’s 2024 Female Founders List
Inc’s seventh annual Female Founders list highlights entrepreneurs with world-changing companies NORTHAMPTON, MA, 4/10/24 – Yesterday, Inc. announced its seventh annual Female Founders list, honoring a bold group of 250 women whose innovations and ideas are shaping...
4 Steps to Recession Proof Your Media Spend
“Remember, your media spend directly buys future revenue. If you cut your spend, you are cutting future revenue.” – Janet Casey, President and Founder According to the World Federation of Advertisers (WFA) and Ebiquity, 29% of the world’s largest...
The CMO’s Guide: 5 Ways to Assess Your Media Buyer’s Data Strategy
Why Does Data Strategy Matter to Marketers? Research shows that CMOs are feeling post-pandemic recovery pressure; a recent CMO Council report found 63% of marketers are under significant pressure to drive revenue growth and prove it using media attribution. Of...
Does Your Media Buying Agency Have Your Back?
Every company deserves the “perfect-fit” media agency: one that will partner seamlessly in their workflow, offer consistent and meaningful insight, and creatively use their years of expertise to help the company thrive. Companies dealing with a bad media match-up...
Case Study: Using Data Insights and Attribution to Deliver 1,100% Increase in Quality Leads, Government Economic Development Campaign
Background: As the Media Agency of Record for a government client, Marketing Doctor executes an omni-channel $4M Economic Development Campaign. We collaborate with key stakeholders and partners to position the Client as a strategic, supportive location for business...
Case Study: Optimized B2C Paid Search Campaign, National Private Equity Portfolio Company
Background: Experiencing growing pains as your company expands? Take a deeper look at how your ad agency can use data strategy to achieve greater cost efficiencies across paid media. Our client sought to continue to add locations nationally, creating a best-in-class...
