Marketing Doctor Selected as Media Agency of Record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches
Marketing Doctor, Inc., an independent, woman-owned, full-service paid media agency, was selected as media agency of record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, following a competitive agency review led by Mercer Island Group.
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NCAA Women’s March Madness Makes TV Ratings Slam Dunk
Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s.
Janet Casey, CEO and Founder of Marketing Doctor, Makes Inc.’s 2024 Female Founders List
Inc. announced its seventh annual Female Founders list, honoring a bold group of 250 women whose innovations and ideas are shaping the world, turning it into a better place.
TikTok Ban: What it Means for Paid Media
Content creators, influencers, brands, and marketers alike are always watching to see if a TikTok ban will occur or not. As a paid media agency, we constantly study media channels for their dependability (not just performance metrics) and prepare for what could possibly go wrong.
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The CMO’s Guide: The Power of Landing Page Quality Scores
Landing page quality is an often overlooked factor that significantly impacts campaign performance. The quality score of your landing page(s) has the power to make or break the success of your advertising campaigns, and ultimately your broader business goals.
Marketing Doctor Ranks No. 85 on Inc. Magazine’s List of the Northeast Region’s Fastest-Growing Private Companies
Marketing Doctor had a two-year revenue growth of 197%.
Optimize Your Ad Formats and Transform Business Results
When it comes to online advertising, not all ad formats are equal. Each format has unique characteristics, benefits, and limitations.
Inside The Big Game: Top 10 Insights from Paid Media Pros
The Big Game: an annual spectacle that’s as much about football as it is a crucible for the most cutting-edge advertising.
The CMO’s Guide: 5 Paid Media Realities You Can’t Ignore in 2024
Raise your hand if you’re riding an emotional advertising rollercoaster to kick off the year.
Elevate Retail Sales with Customer-Centric Paid Media: A Millennial Mom Snapshot
Successful media buys transcend the ‘one-size-fits-all’ mentality and custom fit the customer journeys unique to your target audiences.
3 GA4 Best Practices for Paid Media Analytics
It’s critical advertisers and their media partners collaborate to align paid media measurement strategies with GA4’s user-centric, privacy-conscious data collection and analysis.
Maximizing Patient Outreach: The Power of Paid Media in Healthcare
Do you need to reach more patients, more effectively?
Google Chrome’s Cookie Phase-Out: Implications for Paid Media
In response to ongoing and growing privacy concerns, Google Chrome is updating its approach to user data by phasing out cookies for 1% of its users.
Supercharge Landing Pages for Better Lead Conversions
One key element that plays a significant role in improving conversion rates in paid media campaigns is the landing page.
What is Programmatic Media and How Does it Work?
If you’ve heard of “programmatic media” but are confused about what it is or how it works, you’re not alone!
Climbing Out of a Crisis with PR and Paid Media
Aligning PR and paid media efforts is a powerful way to rebuild reputation and work to heal brand loyalty.