INDUSTRY-LEADING MEDIA STRATEGY + MEASUREMENT
LEVERAGING DATA FOR YOUR ROI
GLOBAL MEDIA PLANNING + BUYING
Marvel at the success of your campaigns.
From media strategy and dynamic media plans to global media buying and attribution, we keep our finger on the pulse, so you don’t have to.
Ready to rise above the competition?
Increase your return on ad spend and be confident in where your media dollars are going.
Media Strategy
It starts with the strategy — perhaps the most critical factor to a successful campaign.
Research and planning, when applied to big picture goals, is the cornerstone of a successful media strategy.
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Media Strategy
It starts with the strategy — perhaps the most critical factor to a successful campaign.
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Sign up for our newsletter!
Target Audience Strategy
Audience research is a driving force behind media planning. Demographics and psychographics inform data-driven strategies to ensure audiences receive the campaign’s message.
Key research questions include:
- How does the audience prefer to consume media?
- What are their mindsets, affinities, experience, and levels of trust?
- What does the audience need to see, hear, or understand?
- Who makes up the subset audience within the core audience?
- What emerging platforms are best suited for this campaign?
- How will we deliver targeted messaging to each segment?
Target Audience Strategy
Key research questions include:
- How does the audience prefer to consume media?
- What are their mindsets, affinities, experience, and levels of trust?
- What does the audience need to see, hear, or understand?
- Who makes up the subset audience within the core audience?
- What emerging platforms are best suited for this campaign?
- How will we deliver targeted messaging to each segment?
Competitive Media Analysis
Analyzing where competitors are placing advertisements provides insights into their tactics and budgets.
This data reveals opportunities to build a better media strategy.
Use data to strengthen positioning power in the marketplace, and soar above the competition
Competitive Media Analysis
Analyzing where competitors are placing advertisements provides insights into their tactics and budgets.
This data reveals opportunities to build a better media strategy.
Use data to strengthen positioning power in the marketplace and soar above the competition.
Media Planning + Research
Research provides vital information for developing effective media plans. The media planning process is dynamic, evolving with advertising and audience behaviors shifts.
- Market research for target geographies and recommended media platforms
- Comprehensive vendor review
- Outreach to dedicated partners at major digital platforms
- Budget allocation to support cost efficiencies and ROI
- Development of media plan featuring the best media channels, budget allocations, and suggested schedule
- Collaboration with the client to finalize campaign details before entering the media buying phase
Media Planning + Research
Research provides vital information for developing effective media plans. The media planning process is dynamic, but starts here:
- Market research (geographies and media platforms)
- Comprehensive vendor review
- Outreach to dedicated partners at major digital platforms
- Budget allocation to support cost efficiencies and ROI
- Development of media plan featuring the best media channels, budget allocations, and suggested schedule
- Collaboration to finalize campaign details
Campaign Optimization
At Marketing Doctor, “the best” is our benchmark. Our media strategists conduct daily campaign analyses to proactively optimize campaign performance and deliver the best results possible.
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Campaign Optimization
At Marketing Doctor, “the best” is our benchmark. Our media strategists conduct daily campaign analyses to optimize maximize campaign performance, and deliver the best results possible.
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Channel Planning + Optimization
Marketing Doctor is on the cutting edge of each media channel, even as the space between traditional and digital media narrows. Converging channels into one omnichannel campaign translates into record-breaking results.
Digital & Social Media
Relationships with Google and other popular digital media and social media platforms. With robust expertise, we increase quality and quantity of leads while decreasing cost per action.
OTT & Video Streaming
An integral part of a video campaign, we work with leading providers and publishers to use premium content to reach your targeted audiences with efficiency. Our team uses the latest in audience segmentation, 1st party data, 3rd party data and retargeting to build the most effective campaign possible in harmony with a broader video strategy that includes Linear and Streaming. Incrementality and deduplication are just one piece we look at to optimize campaign performance.
Radio
Radio has expanded to include Audio—AM/FM, streaming, satellite and podcast advertising. Audio reach and growth offers advertisers a fantastic landscape to enter listener’s ears with their message. Our approach includes adjusting audio spends to maximize reach and recall, putting together the right mix to drive business outcomes as well as awareness.
Contrary to popular belief, print is alive and relevant for many advertising campaigns. Our team combs through national and hyperlocal publications to find the right print outlet to reach the right audience.
Out-of-Home (OOH)
Stand out with OOH! Static, digital billboards, and transit ads reach large audiences. Considering traffic patterns, we know where and how to place OOH strategically for maximum reach.
Linear TV
Reports of linear TV’s death are greatly exaggerated. Planning campaigns requires agility and adherence to best practices to not leave money on the table. Optimizing is key to make this broad reach medium work like other performance media. Working with the correct measurement partners and using the correct currencies to transact with the greatest efficiency.
Channel Planning + Optimization
Marketing Doctor is on the cutting edge of each media channel, even as the space between traditional and digital media narrows. Converging channels into one omnichannel campaign translates into record-breaking results.
Digital & Social Media
- Increase the quality and quantity of leads
- Decrease cost per action
- Get campaign perks thanks to relationships with major social media and digital media platforms
OTT & Video Streaming
- Use premium content to reach target audiences
- Segment audiences for efficient reach
- Integrate first-party data and third-party data
- Optimize campaign performance with leading providers
- Strategize around incrementality and deduplication
Radio
- Consider AM/FM, streaming, satellite, and podcast advertising
- Adjust audio strategy to maximize reach and recall
- Craft the right mix to drive business outcomes and awareness
- Print is alive and relevant!
- Explore national or hyper-local publication opportunities
- Find the proper outlet to reach the right audience
Out-of-Home (OOH)
- Reach large audiences with static and digital billboards and transit ads
- Study traffic patterns for maximum reach
Linear TV
- Combine this broad-reach medium with other paid media channels
- Achieve efficiency using measurement and currency best practices
- Don’t leave money on the table
Cost Benchmarking
Surpassing industry benchmarks, exceeding client expectations, and maintaining world-class cost efficiencies are top priorities for Marketing Doctor.
Our job is to bring financial value to our clients, which means establishing and surpassing ROI benchmarks.
Cost Benchmarking
At the end of the day, our job is to bring financial value to our clients, which means establishing and surpassing ROI benchmarks.
- Calculate the lowest and most efficient CPPs and CPMs in every market
- Studies fluctuation based on the market landscape and different variables throughout the year
- Shares benchmarks with clients for review and discussion
- Compares our cost performance to industry benchmarks by digital platform
- Optimizes accordingly to achieve benchmark-breaking results
Analysis + Attribution
We are the industry experts in offline and online data analysis, media attribution, and measurement. Our meticulous, practiced approach delivers actionable insights, cutting-edge media strategies, and enhanced budget allocation.
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Analysis + Attribution
Your campaigns will thrive with offline and online data analysis, media attribution, and measurement. Our meticulous, practiced approach delivers actionable insights and enhanced budget allocation.
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Data Science + Analytics
In addition to focusing on conversion-specific tracking and measurement, our Data Analysts collaborate with marketing departments to assess campaign performance through various lenses.
- Use tool suite to optimize for success when reviewing individual creative asset performance, digital channels as a whole, or website performance
- Place all appropriate tags, pixels, and tracking requirements to gather the most accurate data
- Analyze historical and emerging trends for all marketing channels and relevant industries to infer and predict as appropriate (e.g; seasonality, landscape changes)
- Implement pixels, tags, code, heatmaps, and more to ensure we have the best (and most) data to measure success accurately.
Data Science + Analytics
Our Data Analysts are here to support your marketing department in assessing campaign performance.
They will recommend a custom suite of tools to optimize for success in reviewing:
- individual creative asset performance
- digital channels as a whole
- or website performance
Place all appropriate tags, pixels, and tracking requirements to gather the most accurate data.
Analyze historical and emerging trends for all marketing channels and relevant industry to infer and predict as appropriate (e.g. seasonality, landscape changes).
Implement and study data provided by pixels, tags, code, heatmaps, and more to ensure we have the best (and most) data to accurately measure success.
Conversion Tracking + Attribution
While there is no one-size-fits-all approach to tracking conversions, cost per conversion, return on ad spend, and separating these metrics by platform, our Data Analysts are committed to working with clients to implement structures that best serve their needs.
Conversion Tracking + Attribution
While there is no one-size-fits-all approach to tracking conversions, cost per conversion, return on ad spend, and separating these metrics by platform, our Data Analysts are committed to working with clients to implement structures that best serve their needs.
OUR AWARDS
PAID MEDIA CAMPAIGN CASE STUDIES
Marketing Doctor uses data strategy, data integration, and attribution to deliver successful paid media campaigns across the nation and the world. Our media planning and buying spans industries, including private equity portfolio companies, healthcare, e-commerce, economic development, tourism, challenger brands, industry leaders, government, and more. Marketing Doctor delivers data-driven, cost-efficient, record-breaking results.
Case Study: $25-$30m Multi-State Surgery Practice Self-Test Campaign