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Marketing Doctor Selected as Media Agency of Record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches
NORTHAMPTON, MA (May 1, 2024) — Marketing Doctor, Inc., an independent, woman-owned, full-service paid media agency, was selected as media agency of record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, following a competitive agency review led by Mercer...
NCAA Women’s March Madness Makes TV Ratings Slam Dunk
Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...
Janet Casey, CEO and Founder of Marketing Doctor, Makes Inc.’s 2024 Female Founders List
Inc’s seventh annual Female Founders list highlights entrepreneurs with world-changing companies NORTHAMPTON, MA, 4/10/24 – Yesterday, Inc. announced its seventh annual Female Founders list, honoring a bold group of 250 women whose innovations and ideas are shaping...
5 Ways to Maximize Q5 for a Happy New Year
What is Q5 and why should you care? Does your media plan include “Q5” advertising? When holiday shopping is in the rearview mirror, your audience is ready to treat themselves. High on the “new year, new me” mindset with fresh pocket money in tow, they’re clicking on...
Giving Up on Meta Ads?
Check out our five reasons to keep Meta in your media plan. The digital marketing world is constantly evolving. It’s not enough to keep up with changes 一 your digital media agency needs to anticipate them. Staying ahead of the curve translates into valuable campaign...
6 Questions to Ask Your Media Buying Agency
Think twice if your Creative Agency says they do media buying. As more agencies market themselves as full-service marketing agencies, thoroughly vetting your prospective agency’s media buying skills becomes crucial. But what questions should you ask? What is Media...
Celebrating National Women’s Small Business Month
The Power of Diverse Thinking and Community A Quick History Lesson Did you know that only 34 years ago, women needed the signature of a male relative to apply for a business loan? This restrictive protocol finally changed in October of 1988, when Ronald Reagan signed...
Media Planning vs. Media Buying
What’s the difference? Media Buying Let’s start by breaking down both terms. Media buying refers to placing ads at the right time in the right place to reach the right audience at the most efficient rate. Media buyers can purchase ad space on a multitude of...
Achieve Fast ROI with a Fast-Growing Agency
Celebrating 3 years on the Inc. 5000 Fastest Growing Private Companies list. When you grow, we grow with you Growth is an innate aspect of who we are at Marketing Doctor—it informs all that we do for ourselves and for our clients. It’s actually a pretty...
