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Marketing Doctor Selected as Media Agency of Record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches
NORTHAMPTON, MA (May 1, 2024) — Marketing Doctor, Inc., an independent, woman-owned, full-service paid media agency, was selected as media agency of record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, following a competitive agency review led by Mercer...
NCAA Women’s March Madness Makes TV Ratings Slam Dunk
Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...
Janet Casey, CEO and Founder of Marketing Doctor, Makes Inc.’s 2024 Female Founders List
Inc’s seventh annual Female Founders list highlights entrepreneurs with world-changing companies NORTHAMPTON, MA, 4/10/24 – Yesterday, Inc. announced its seventh annual Female Founders list, honoring a bold group of 250 women whose innovations and ideas are shaping...
What is a Media Mix Model and How Do Advertisers Benefit?
As a full-service paid media agency, our entire business is dedicated to the math of marketing. Understanding how to optimize and leverage data in paid media advertising is crucial, particularly in today’s advertising landscape. It is also just smart business —...
Pay Attention to Paid Media Attention Metrics
Attention needed! If you prioritize advertising ROI, it’s vital to have a consistent method of measuring ad performance. One secret weapon? Advertising attention metrics. They provide next-level data that helps advertisers and media agencies optimize paid media...
Surviving the TV Advertising Rollercoaster Series: Navigating the Political Season
Between July 2 and August 23, 2023, US TV political advertising spiked up to $3.7 million nationally. In the lead up to the 2024 election, media spending and impressions will continue to rise. The truth of it: Political advertising will impact your paid media...
LegitScript Ad Certification: How Your Media Agency Can Help
Advertising for drug and alcohol addiction treatment services is a sensitive topic that requires careful messaging. In paid social and digital advertising, it requires a LegitScript certification to advertise on major platforms such as Meta, Google, Microsoft, and...
Client-Agency Relationship Series: 4 Signs Your Paid Media Agency Prioritizes Partnership
Marketing Doctor recently spent a day onsite with one of our clients of 15+ years to participate in a brand research and strategy workshop with their team. The time together was invaluable, leading to: Stronger collaboration Deeper understanding of their audience...
From Clicks to Campus: 3 Tips for Higher Education Marketing
As the higher education landscape evolves, so do the challenges and opportunities for marketing leaders seeking media plan support for each upcoming school year. Facing soaring education costs and mounting concerns about student loan debt, prospective students demand...
