FEATURED
Marketing Doctor Selected as Media Agency of Record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches
NORTHAMPTON, MA (May 1, 2024) — Marketing Doctor, Inc., an independent, woman-owned, full-service paid media agency, was selected as media agency of record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, following a competitive agency review led by Mercer...
NCAA Women’s March Madness Makes TV Ratings Slam Dunk
Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...
Janet Casey, CEO and Founder of Marketing Doctor, Makes Inc.’s 2024 Female Founders List
Inc’s seventh annual Female Founders list highlights entrepreneurs with world-changing companies NORTHAMPTON, MA, 4/10/24 – Yesterday, Inc. announced its seventh annual Female Founders list, honoring a bold group of 250 women whose innovations and ideas are shaping...
Lights, Camera, Strategy: How Paid Media Evolves During Industry Strikes
When entertainment industry strikes occur, full-service paid media agencies and media outlets must adapt to navigate the landscape. As an example, the 2023 Hollywood strikes against the Alliance of Motion Picture and Television Producers (AMPTP) sent shockwaves...
5 Questions to Ask for Effective Holiday Marketing Planning
The holiday season is a crucial time for businesses, and it’s essential to plan your holiday marketing strategy well in advance. To ensure the success of your campaigns, there are five questions you should ask of your marketing team and media agency: 1. What...
Healthcare Advertising: 4 Ways to Keep Campaigns Healthy
It’s been a tough few years for hospital systems. Between rising patient volumes, employee turnover, funding shortages, inflation, and more, effective healthcare advertising is higher stakes than ever. Healthcare advertising needs to be adaptive, dynamic, and...
The CMO’s Guide: 5 Ways PR and Paid Media Work Together
In the ever-evolving landscape of marketing and advertising, the lines between different disciplines have become increasingly blurred. Social media, content marketing, and paid media advertising have revolutionized the way brands communicate with their audiences....
Marketing in Motion: A New Era of Personalized Transit Advertising
What is Transit Advertising? Transit advertising features ads placed in or on modes of public transportation or in public transportation areas. Examples include: Ads on buses Ads on trains Ads on taxis Ads inside subway cars Ads at bus stations Ads near train stations...
3 Reasons CTV Advertising Drives Higher Education Enrollment
A whopping 90% of prospective higher ed students watch ad-supported streaming TV. Meaning: Connected TV (CTV) continues to be an effective part of omnichannel media strategies for higher ed advertising. As a strategic paid media partner, we analyze media consumption...
