Leave it to Us to Make a Scene
Professional Grade Video Production with Impeccable Results
No matter how successful many social media campaigns may be, it is important to never underplay the importance of traditional media campaigns and the impact they have on the audience.
Why Video Production Matters
Despite the numbers of television ad buys dropping, and spending switching to digital advertising more and more, traditional means of media advertisement are more impactful on the audience and are viewed to give the brand more authority than non-traditional means of advertising. Additionally, algorithm shifts in many social media platforms have given more authority to video, it is important to give the almighty algorithm what it requires.
The most successful advertisers walk the line between effective repetition and the dreaded audience wearout effect according to research performed by Northwestern University. By successfully doing so we may leverage the status television and radio ads still hold as the most impactful and authoritative advertising medium in the eyes of the viewers/listeners and create a stunning advertising campaign that will effectively and efficiently promote the product or brand.
The most successful stories are sold with video
The 7 Reasons You Need to Produce Your Videos with Marketing Doctor
- Video in an email leads to 200-300% increase in click-through rate.
- Enjoyment of video ads increases purchase intent by 97% and brand association by 139%.
- Combing video with full page ads boosts engagement by an average of 22%.
- 100 Million internet users watched online videos each day in 2015.
- Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks.
- Marketing Doctor has trained extensively with social media networks to learn the industry best practices for mobile and desktop video optimization.
- Marketing Doctor is an advertising agency with our founding president holding 25+ years in the TV and radio advertising industry, we have a well-crafted and constantly updated list of video production best practices that are monitored and updated with industry insight regularly.
"Cooley Dickinson’s return to TV advertising after a long absence achieved excellent exposure on a limited budget because of the Marketing Doctor’s knowledge of the local market and negotiating savvy."
We are a Full-Services Video Production Vendor!
Video production is a mainstay of all traditional-media based marketing campaigns, and is expanding rapidly into digital and mobile platforms. It refers to the full process of script creation through final editing of any advertisements. This production may include but is not limited to:
- Conceptual development
- Editing of footage
- Actor acquisition
Marketing Doctor will create multiple informational or influential videos that will highlight the key focuses of our campaign. We have the ability to A/B test all aspects of video development from script, to actors, to lighting and make sure that we are using the most effective means of reaching our target demographic.
TV/Radio/Video production is a specialty for Marketing Doctor. Our founder has spent over 25 years working in the television advertising industry and with that type of experience and exclusive industry insight, Marketing Doctor is able to expertly produce powerful television and radio advertisements with successful calls to action, that are designed to drive audience engagement and traffic to the client.