Stampless Ways to Stump the Competition
Marketing Doctor Creates Custom Email Campaigns Just for You
Email marketing has become a staple of the advertising industry because it has been proven to be an incredibly effective medium for reach, engagement, and ROI. The return on interest is truly impressive… to the tune of a $44-dollar return on average for every $1 spent (according to a 2014 Direct Marketing Association report). The level of market saturation possible through an email marketing campaign with a carefully curated client list is nearly unmatched by any other platform.
Why Email Marketing?
An email marketing campaign furnishes the advertising campaign with a supplemental means of driving traffic to the company website, or e-commerce hub. Professional emailing campaigns provide an excellent platform for reaching customers with the company message, as the reach to thousands of potential customers is possible with the click of a button.
The additional ability to track and identify all high-priority customers who have “opted-in” to the newsletter is also a great tool. By offering an incentive for continued reception of emails (coupons, limited-time offers, company insights) the current customer base is appeased, and the potential consumer intrigued.
Email Marketing offers an ability many marketing channels do not; the ability to create valuable personal messaging at scale.
5 Reasons Why You Need Marketing Doctor Email Marketing
- For every $1 spent, $44.25 is the average return on email marketing investment.
- More than 50% of marketers aren’t optimizing emails for mobile viewing (Source: MarketingSherpa), yet 63% of Americans and 41% of Europeans will close or delete an email not optimized for mobile. (Source: ReturnPath)
- Marketing Doctor provides full email-marketing optimization, scheduling, and syndication across all platforms.
- 64% of people say they open an email because of the subject line. (Chadwick Martin Bailey)
- Marketing Doctor stays ahead of the advertising industry with ongoing education in email marketing to account for all algorithm changes and best practices.
Our Email Marketing is Based on Actionable Insights, Not a Hunch
At Marketing Doctor, email marketing is so much more than just sending any email.
The most basic breakdown of the steps in an email marketing campaign are:
- Contact list acquisition/compilation
- The crafting of the email template
- The rollout/tracking of the campaign
Best Practices Deliver Results
By following a proven pattern for email marketing best practices, we are confident in our ability to deliver the results you both want and deserve.
Marketing Doctor Inc. utilizes high-end professional email marketing dashboards to allow for the most advanced analytical reporting and in-campaign optimization. We customize all templates to the specified industry, and stay ahead of emerging consumer trends to create the most relevant and appealing emails possible. We always strive to achieve the highest open and conversion rates, and pride ourselves on our industry leading averages. Through insightful management we are able to optimize email campaigns in real time; allowing for adjustments to maximize click-through-rates, customer lists, and return on investment.
"Marketing Doctor provided a unique solution to one of Friendly’s Company initiatives that has withstood the test of time."