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The Latest In Media Buying
NCAA Women’s March Madness Makes TV Ratings Slam Dunk
Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s.
Janet Casey, CEO and Founder of Marketing Doctor, Makes Inc.’s 2024 Female Founders List
Inc. announced its seventh annual Female Founders list, honoring a bold group of 250 women whose innovations and ideas are shaping the world, turning it into a better place.
TikTok Ban: What it Means for Paid Media
Content creators, influencers, brands, and marketers alike are always watching to see if a TikTok ban will occur or not. As a paid media agency, we constantly study media channels for their dependability (not just performance metrics) and prepare for what could possibly go wrong.