FEATURED
Marketing Doctor Selected as Media Agency of Record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches
NORTHAMPTON, MA (May 1, 2024) — Marketing Doctor, Inc., an independent, woman-owned, full-service paid media agency, was selected as media agency of record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, following a competitive agency review led by Mercer...
NCAA Women’s March Madness Makes TV Ratings Slam Dunk
Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...
Janet Casey, CEO and Founder of Marketing Doctor, Makes Inc.’s 2024 Female Founders List
Inc’s seventh annual Female Founders list highlights entrepreneurs with world-changing companies NORTHAMPTON, MA, 4/10/24 – Yesterday, Inc. announced its seventh annual Female Founders list, honoring a bold group of 250 women whose innovations and ideas are shaping...
Senior Savvy
Marketing to Baby Boomers Poses Challenges, Opportunities Janet Casey, with Marketing Doctor Agency Director Bill Lucardi, says older Americans comprise a lucrative — and growing — market. Christopher Rawson has seen a sort of “reset” in the connection between how old...
Mission: Almost Impossible
Working Mothers Struggle to Balance Career and Home Life Kelly Tobin has three children, is a claims consultant for Disability Management Services in Springfield, and loves her job. In fact, she would definitely not want to be a stay-at-home mother. But she does not...
Picture This
Business Expo The Professional Women’s Chamber (PWC) staged its 13th Annual Business Expo on Jan. 19, 2011 at the MassMutual Room at the Basketball Hall of Fame. Nearly 50 exhibitors from a variety of business sectors participated in the tabletop event. Attendees...
