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Marketing Doctor Selected as Media Agency of Record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches
NORTHAMPTON, MA (May 1, 2024) — Marketing Doctor, Inc., an independent, woman-owned, full-service paid media agency, was selected as media agency of record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, following a competitive agency review led by Mercer...
NCAA Women’s March Madness Makes TV Ratings Slam Dunk
Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...
Janet Casey, CEO and Founder of Marketing Doctor, Makes Inc.’s 2024 Female Founders List
Inc’s seventh annual Female Founders list highlights entrepreneurs with world-changing companies NORTHAMPTON, MA, 4/10/24 – Yesterday, Inc. announced its seventh annual Female Founders list, honoring a bold group of 250 women whose innovations and ideas are shaping...
Surviving the TV Advertising Rollercoaster Series: The Growth of CTV
Connected TV (CTV) is the biggest media opportunity since the onset of cable. Viewers have more control over their viewing experiences and advertisers have new ways to reach them using paid media. The channel brings: More inventory More content More innovative ad...
Google Bard (Now Gemini) and Bing AI: The Impact on SEM
UPDATE (2/9/24) – On February 8, 2024, Google announced the launch of its next generation AI chatbot tool and the renaming of “Bard” to “Gemini” (the name of the AI language model that powers the system). We’re watching closely as Gemini seeks to outperform ChatGPT...
4 Anticipated Benefits of Meta’s Threads App for Advertisers
Threads, a new social media platform by Meta, launched in 100 countries as of July 6th. Threads is a text-based social media platform, making it a direct competitor to the ever-controversial Twitter. Threads amassed over 30 million downloads within the first 24 hours...
The CMO’s Guide to Brand Safety and Programmatic Advertising
Ad platforms want to spend your money. Good media agencies make sure those dollars are well spent. While programmatic media sounds automated, and largely has automated features, actual eyes on performance and hands on keyboards are key to campaign success. In recent...
MediaMath and the Demise of a DSP: 3 Lessons for Advertisers
MediaMath, one of the first-ever DSPs (Demand-Side Platforms), filed for Chapter 11 Bankruptcy and shut off advertising on Friday, June 30th. In the world of ad tech, MediaMath is a long-standing name, raising $600 million since 2007. However, since 2022, with the...
Client-Agency Relationship Series: What Does It Mean to be an Extension of Your Team?
If you’ve ever worked with an agency, you’ve heard this phrase: “we are an extension of your team.” The sentiment is lovely – but what does it actually look like in practice? And, more importantly, what is the business impact of this extended team? We believe...
