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Marketing Doctor Selected as Media Agency of Record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches
NORTHAMPTON, MA (May 1, 2024) — Marketing Doctor, Inc., an independent, woman-owned, full-service paid media agency, was selected as media agency of record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, following a competitive agency review led by Mercer...
NCAA Women’s March Madness Makes TV Ratings Slam Dunk
Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...
Janet Casey, CEO and Founder of Marketing Doctor, Makes Inc.’s 2024 Female Founders List
Inc’s seventh annual Female Founders list highlights entrepreneurs with world-changing companies NORTHAMPTON, MA, 4/10/24 – Yesterday, Inc. announced its seventh annual Female Founders list, honoring a bold group of 250 women whose innovations and ideas are shaping...
4 Steps to Recession Proof Your Media Spend
“Remember, your media spend directly buys future revenue. If you cut your spend, you are cutting future revenue.” – Janet Casey, President and Founder According to the World Federation of Advertisers (WFA) and Ebiquity, 29% of the world’s largest...
The CMO’s Guide: 5 Ways to Assess Your Media Buyer’s Data Strategy
Why Does Data Strategy Matter to Marketers? Research shows that CMOs are feeling post-pandemic recovery pressure; a recent CMO Council report found 63% of marketers are under significant pressure to drive revenue growth and prove it using media attribution. Of...
Does Your Media Buying Agency Have Your Back?
Every company deserves the “perfect-fit” media agency: one that will partner seamlessly in their workflow, offer consistent and meaningful insight, and creatively use their years of expertise to help the company thrive. Companies dealing with a bad media match-up...
3 Ways You Can Use Data in Paid Media
How Does Data Strategy Relate to Media Buying? Data strategy refers to the highly dynamic process of collecting, interpreting, analyzing, and leveraging data to help achieve desired business results. In a world of virtually limitless data, understanding data...
Don’t Be Guilty of Complacent Advertising! The Importance of Multilingual Marketing
Did you know that the U.S. has the second largest population of Spanish-speaking residents in the world? One would think that a statistic like this implies thoughtful, proactive multilingual marketing. Unfortunately, this isn’t always the case. High-profile brands...
Media Attribution: Protecting Your Return on Ad Spend
Media attribution is the process of using data to identify which channels are bringing in the strongest return. Attribution provides critical data that supports optimized media strategies, providing marketers with actionable insights about the specific channels,...
