To Enrollment and Beyond
Higher Education Marketing That Makes an Impact
Driving Success In Higher Education Since 2003
Set in the Prestigious Five-College Area of Massachusetts, the Marketing Doctor team is a proud convocation of graduates from the University of Massachusetts, Smith College, Mount Holyoke College, College of the Holy Cross, Syracuse University, and beyond.
Midway between Boston and New York City, they don’t call it the Knowledge Corridor for nothing- we live and breathe higher education, every day.
Marketing Doctor’s funnel-based strategy is changing the game.
Reach the right audience at the right time.
Whether you need to reach potential students, parents, guidance counselors, or bolster your brand identity in the region or the nation, don’t settle for just any higher-education agency.
Trust the team that’s changing the game.
We believe that data is everything, and we share that data with our institutional partners, working collaboratively to drive campaigns that meet goals– and then surpass them.
We cut our teeth on reaching niche audiences across the country, serving the right content to the right person at the right time. We interact with our clients’ target audience in a meaningful way, from their very first touch-point, all the way to enrollment, and beyond.
Our strategic campaign planning and execution led to significant and consistent increases in enrollment, despite industry trends against it.
As the Agency of Record for American International College for 9+ years, Marketing Doctor launched a number of campaigns with varying goals, including enrollment campaigns:
- Undergraduate Program
- Masters in Business Administration Program
- PhD in English Program
MASTERS OF SCIENCE IN NURSING
We also drove the strategic marketing behind several new program launch campaigns, including:
- Master of Science in Nursing Program
- Total relaunch of a vocational high school
- Launch of a Spanish-language media campaign
“Marketing Doctor’s expert media buying and campaign strategy dramatically increased AIC enrollment across several programs (Undergraduate, PhD in English, Masters in Business Administration, Continuing Education, etc).
Beyond retooling our Fall and Intersession recruitment campaigns to be much more efficient and effective, Marketing Doctor coordinated the soft launch of the Masters of Science in Nursing. Organizing a strategic mix of TV and direct mail to nurses in the Pioneer Valley, we exceeded our enrollment goals by a landslide, filling every slot in the first semester, while our competitors struggled to reach 20% capacity. When it comes to smart and efficient media buying, Marketing Doctor is the only choice.”
-Craig Greenberg, American International College
Our strategy to reach young people planning for the future is tried-and-true.
We know how to reach those on the precipice of a transition.
Working for a state government agency seeking to recruit recent high school graduates, we developed a direct-targeting campaign strategy and crafted hard-hitting content. In our second year working on this recruitment campaign, we increased the number of incoming leads from the client’s target audience by 423%.