Organic Facebook Posting Success: Why Consistency Matters!
Consistency is key. Bosses hire people who are going to show up to work every day and work hard. Why? Because it’s hard to keep giving the benefit of the doubt to the friend you can’t rely on. You are judged on what you do most consistently, and that includes organic Facebook posting.
Organic Facebook posting, if you didn’t know, consists of all posts or videos that are not promoted (i. e. – there’s no money behind it). Posting regularly on Facebook does more than fill your business’s page. By crafting good content, you build an engaging environment that draws in users. Those users, in turn, will comment, like, and share your content. You’ll start appearing in keyword searches both on Facebook and on Google. You’ll be seen as a social media leader and Facebook’s algorithm will reward you for that.
Let’s get into the details, shall we?
Let’s Talk about the Relevance Score
Posting on Facebook – organically or otherwise – impacts your relevance score. Basically, this is the measurement of quality for your posts. The higher the relevance score, the more benefits you receive: you will pay less to promote your ads, and more people will see them!
Yes, we’re saying that your organic posts can help save you money on advertising.
Appealing content leads to user interaction which, in turn, helps boost your score. This lets a slew of new users see your post, which sends new and increased traffic to your website. It’s the best type of positive loop.
Facebook’s algorithm – that fun little digital equation that decides which stories appear in people’s newsfeeds – is powerful; powerful enough to rival Google’s. So, if your business understands the importance of regular Search Engine Optimization, why would you neglect your social media SEO? Be sure to keep Facebook’s systems in mind when posting.
“The more engagement Facebook sees within your post, the higher-ranking Facebook’s algorithm gives it, resulting in a larger organic reach for that post.” Source: (rismedia.com)
Proper posting requires a balance. If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds.
However, on the other side, posting too often leads to your brand seeming like a nuisance. People will dread seeing your posts crowding their feeds.
On top of frequency, your post content matters. Above everything else, stay relevant! No one wants to keep receiving stuff that they’ve already seen. Be sure your posts are up to date! Pro tip: intermingle evergreen content (pieces that are relevant whenever they’re viewed) with timelier, seasonal copy.
Use Consistent Branding
To use Facebook to the best of its ability, you need a cohesive image. When people see you you want them to know it’s you on your Facebook page, on your website, and out in the world!
Giving your business a unique brand personality and identity that customers can relate to will benefit you in the long run. You will be able to stand out among the others in your field, as well as in your customers’ minds. Just think of the McDonald’s M. No matter where you see it, you know exactly what it is!
A consistent brand boosts your marketplace authority, increases customer engagement and loyalty, and sets you apart. This, in turn, allows you to command a higher pricing-niche for your products. Not bad for some organic Facebook posts!
Ready to consistently rock your at Facebook advertising and organic posting? This doctor is one that loves making house calls! At Marketing Doctor, we’re ready to set you up for social media success!