DATA STRATEGY AND MEDIA PLANNING + BUYING
Data-Driven Paid Media Plans Achieve Desired Business Results
in Paid Media
in Paid Media
WHY DOES DATA STRATEGY MATTER FOR PAID MEDIA?
Odds are your company has consumer data that would bring your paid media campaigns to the next level.
As privacy-centric technology and legislation evolve, understanding data strategy is crucial to competitive advertising. The dynamic process includes compliance with new platform policies and campaign optimizations.
When you transform raw data into actionable insights, engagement and conversions follow.
In other words, data ecosystems foster new leads and stronger return on ad spend.
DATA TYPES USED IN MEDIA BUYING
Zero-Party Data
Zero-party data is information customers share with brands in exchange for customized experiences catered to their preferences, wants, and needs. Examples include: apparel size, how often you would like to receive brand communications, and motivations.
Second-Party Data
Second-party data refers to another company’s first-party data that a brand or agency has permission to use. Examples include: purchase behavior data, demographics, device data, and user engagement frequency.
First-Party Data
First-party data is information marketers collect directly from consumers using their own online and offline resources. Information could come from website and app analytics, CRMs, social media profiles, subscription-based emails, or customer feedback.
Third-Party Data
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DATA TYPES USED IN MEDIA BUYING
Zero-party data is information customers share with brands in exchange for customized experiences catered to their preferences, wants, and needs. Examples include: apparel size, how often you would like to receive brand communications, and motivations.
First-party data is information marketers collect directly from consumers using their own online and offline resources. Information could come from website and app analytics, CRMs, social media profiles, subscription-based emails, or customer feedback.
Second-Party Data
Second-party data refers to another company’s first-party data that a brand or agency has permission to use. Examples include: purchase behavior data, demographics, device data, and user engagement frequency.
Third-Party Data
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FUTURE-PROOf PAID MEDIA CAMPAIGNS WITH DATA STRATEGY
Don’t sleep on data–it strengthens paid media campaign performance, and boosts your bottom line.
Collecting, analyzing, and leveraging audience data is necessary to achieve your business goals in the face of privacy-first advancements.
Existing Data Informs Media Plans
As your media buyer, our first priority is understanding the data you already have.
With deeper insights into your database, we identify the best ways to use your data in digital media and traditional media campaigns.
Zero-party data and first-party data are especially accurate and cost-effective.
Examples of our work include:
- Using zero-party data to optimize audience targeting and retargeting strategies
- Collecting data from digital and traditional media channels to gain insights that maximize ROI
- Running campaigns centered around data-collection to enhance conversions
How does data science generate more leads?
Existing Data Informs Media Plans
As your media buyer, our first priority is understanding the data you already have. With deeper insights into your database, we identify the best ways to use your data in digital media and traditional media campaigns. Zero-party data and first-party data are especially accurate and cost-effective.
Examples of our work include:
- Using zero-party data to optimize audience targeting and retargeting strategies
- Collecting data from digital and traditional media channels to gain insights that maximize ROI
- Running campaigns centered around data-collection to enhance conversions
How does data science generate more leads?
Third-Party Data Fuels Targeting Strategy
Third-party data creates more robust audience segments. This proves useful for campaign customization.
Marketing Doctor facilitates partnerships with third-party data providers to execute high-performing paid media campaigns.
Examples of our work include:
- Enriching media strategies with enhanced consumer data across industries and regions
- Identifying and purchasing third-party data lists to enhance conversion value for client campaigns
Confident in where your media dollars are going?
Connect Data Silos for Paid Media Success
Funnel data into all the right places. Our data analysts eliminate the barriers that keep data siloed.
The process also includes data deduplication, which eliminates unnecessary copies of data. Rather than analyzing data in compartments, we use tools to act on the full picture.
Examples of our work include:
- Refining audience segments and personalized content using first-party data
- Engaging with data partners and audience activation to see the customer’s journey across all paid media channels
What are 3 ways you can use data in paid media?
Third-Party Data Fuels Targeting Strategy
Third-party data creates more robust audience segments. This proves useful for campaign customization. Marketing Doctor facilitates partnerships with third-party data providers to execute high-performing paid media campaigns.
Examples of our work include:
- Enriching media strategies with enhanced consumer data across industries and regions
- Identifying and purchasing third-party data lists to enhance conversion value for client campaigns
Confident in where your media dollars are going?
Connect Data Silos for Paid Media Success
Funnel data into all the right places. Our data analysts eliminate the barriers that keep data siloed. The process also includes data deduplication, which eliminates unnecessary copies of data. Rather than analyzing data in compartments, we use tools to act on the full picture.
Examples of our work include:
- Refining audience segments and personalized content using first-party data
- Engaging with data partners and audience activation to see the customer’s journey across all paid media channels
What are 3 ways you can use data in paid media?
PAID MEDIA CASE STUDIES
Marketing Doctor uses data strategy, data optimization, and insights to deliver successful paid media campaigns across the country and the globe.
Our media planning and buying spans industries, including private equity portfolio companies, healthcare, e-commerce, economic development, tourism, challenger brands, industry leaders, government and more. Get ready for record-breaking results that achieve your desired business results.
Sign up for our MEDIA MINUTE newsletter!
Paid Media Case Studies
Marketing Doctor uses data strategy, data optimization, and insights to deliver successful paid media campaigns across the country and the globe.
Our media planning and buying spans industries, including private equity portfolio companies, healthcare, e-commerce, economic development, tourism, challenger brands, industry leaders, government and more.
Get ready for record-breaking results that achieve your desired business results.
Sign up for our MEDIA MINUTE newsletter!
Case Study: Securing 243%+ Increase in Return on Ad Spend, Global E-Commerce Digital Campaign
Case Study: Optimized B2C Paid Search Campaign, National Private Equity Portfolio Company
