COVID-19 CAMPAIGNS

Media planning and buying to communicate critical messaging.

Marketing Doctor offers a full spectrum of multi channel marketing services across:

Traditional

Digital

Emerging Platforms

Using your goals and budget, our media buying agency develops and executes integrated, omnichannel media plans that exceed expectations and achieve record-breaking bonus value at no additional cost.

RAPID RESPONSE TO EVOLVING ENVIRONMENTS

Should your campaign require quick pivots, we will spring into immediate action to adapt messaging and placements in real time.

Changing guidelines?

New protocol?

Updated messaging?

NO PROBLEM!

“Learning, adapting, tweaking, and measuring are the ways in which Marketing Doctor has ensured our campaign continues to perform as good as we could ever hope for and have measurable impact…during a COVID-19 environment in both English and Spanish.”

Government Emergency Agency Management
Manager and Spokesperson

Media Planning Amid the Pandemic

What are the best channels to reach your audience in a COVID-19 environment? Our media planners have you covered. We regularly research and evaluate how consumption habits are changing and the ways best practices are evolving in response. This data informs our media buying strategy and ensures your communication is effective, equitable, and accessible across digital and traditional channels.
Our media buying agency believes in the convergence of digital and traditional media to achieve greater synergy across platforms, to boost awareness in a meaningful way, and to inspire audience action among intended audiences.

COVID-19 CAMPAIGNS

Marketing Doctor has executed the following campaigns for local, regional, and national clients:

Federal Government Public Health Agency

  1. Modified behavior change campaign focused on promoting safe, socially distanced physical activity in accordance with changing guidelines
Regional Health System
  1. Vaccine education and promotion toward vaccine-hesitant populations
  2. Safety information and updated protocol announcements
  3. Community Engagement Team collaboration to develop localized ads in multiple languages
  4. COVID-19 testing centers as part of statewide Department of Health initiative
  5. Blood donation in response to critical needs during COVID-19 peaks
  6. Virtual care and Telehealth
University Hospital System
  1. Patient safety practices
  2. Thank you to frontline workers
State Department of Health
  1. Contact tracing efforts to stop the spread of COVID-19
  2. Free, secure mental health assistance to frontline workers
  3. Flu shot promotion as to not overwhelm our medical systems
State Emergency Management Agency
  1. Hurricane preparedness awareness as it is exacerbated by the coronavirus
  2. Local influencer partnership to connect with Spanish-speaking communities
County Government Agency
  1. Vaccine awareness
  2. Vaccine equity and accessibility initiative for Spanish-speaking communities
  3. Community resources and safe activity guides
  4. Volunteer outreach

Learn more about What We Do and Who We Help.

New York Bariatric Group

“The team is attentive, responsive, and incredibly results-oriented. Their pricing is the most competitive that I’ve seen in my 2 decades as a surgeon. I highly recommend Marketing Doctor.”

Dr. Shawn Garber
New York Bariatric Group, $5M+ Account

TopRight LLC

“I think the quality of Marketing Doctor’s work is consistently excellent, strategic, and works within budget constraints.”

Pat Berryhill
TopRight LLC, $5M+ Economic Development Campaign

Maryland Emergency Management Agency

“When budgets are tight, being able to get double the amount of airtime you have paid for makes a crucial difference in the reach and effectiveness of your campaign and we could not have done it without their help.”

Jorge Castillo
Maryland Emergency Management Agency

ATRIO Health Plans

“Working with you has been far above and beyond any partner we’ve had in the past. Everything we’ve done with you has surpassed previous efforts, and it’s truly a pleasure to report on the metrics your work has achieved for our campaigns.”

Jim Myers
ATRIO Health Plans

ReShape Lifesciences

“Marketing Doctor is so much more than a social media agency. The team is savvy, strategic, and detail-oriented, executing our campaigns flawlessly while still managing to turn around deliverables on a dime.”

Diane Utzman-O’Neill
ReShape Lifesciences

Massachusetts Registry Of Motor Vehicles

“Marketing Doctor developed a unique, multifaceted statewide marketing campaign utilizing a celebrity spokesperson who truly resonates with the motorcycling community and effectively delivers our motorcycle safety message to the target audience.”

Gene Carabine
Massachusetts Registry Of Motor Vehicles

Missouri Army National Guard

“With Marketing Doctor behind our paid Facebook campaigns, we are leading the way in the nation for National Guard Recruiting on social media!”

SFC Marvin Barry
Missouri Army National Guard

Google

“The accounts that are being managed within the Marketing Doctor Agency are some of the best performing accounts I have seen in a long time!”

Zachary Myer
Public Health Partner Manager, Google

Comcast Spotlight

“They are probably the toughest negotiator on behalf of their clients. Always pushing for extra value, added value.”

Mary Beth O’Meara
Senior Account Executive, Comcast Spotlight

Entercom Seattle

“Marketing Doctor is one of those rare agencies that not only has the capacity to handle every facet of a client’s marketing & media needs, but also makes the vendors feel like their input is valued with a personal touch. This makes the working relationship enjoyable, fulfilling, and in the clients’ best interests!

Nick Garcia
Director of Sales, Entercom Seattle

iHeartMedia

Working with Marketing Doctor has been a refreshing and exciting experience because they are accessible, open minded, collaborative and their clients success is paramount in everything they do.

Matt Hobbs
Media Representative, iHeartMedia

KUOW

Our working relationship has always been handled in a professional manner with two-way communication and realistic deadlines. Your information about client goals also helps me put the station’s best foot forward in terms of offerings and pricing. I look forward to continuing our partnership and providing the best the station has to offer to you and your clients.

Shari Woo
Media Representative, KUOW

New York Bariatric Group

“The team is attentive, responsive, and incredibly results-oriented. Their pricing is the most competitive that I’ve seen in my 2 decades as a surgeon. I highly recommend Marketing Doctor.”

Dr. Shawn Garber
New York Bariatric Group, $5M+ Account

TopRight LLC

“I think the quality of Marketing Doctor’s work is consistently excellent, strategic, and works within budget constraints.”

Pat Berryhill
TopRight LLC, $5M+ Economic Development Campaign

Maryland Emergency Management Agency

“When budgets are tight, being able to get double the amount of airtime you have paid for makes a crucial difference in the reach and effectiveness of your campaign and we could not have done it without their help.”

Jorge Castillo
Maryland Emergency Management Agency

ATRIO Health Plans

“Working with you has been far above and beyond any partner we’ve had in the past. Everything we’ve done with you has surpassed previous efforts, and it’s truly a pleasure to report on the metrics your work has achieved for our campaigns.”

Jim Myers
ATRIO Health Plans

ReShape Lifesciences

“Marketing Doctor is so much more than a social media agency. The team is savvy, strategic, and detail-oriented, executing our campaigns flawlessly while still managing to turn around deliverables on a dime.”

Diane Utzman-O’Neill
ReShape Lifesciences

Massachusetts Registry Of Motor Vehicles

“Marketing Doctor developed a unique, multifaceted statewide marketing campaign utilizing a celebrity spokesperson who truly resonates with the motorcycling community and effectively delivers our motorcycle safety message to the target audience.”

Gene Carabine
Massachusetts Registry Of Motor Vehicles

Missouri Army National Guard

“With Marketing Doctor behind our paid Facebook campaigns, we are leading the way in the nation for National Guard Recruiting on social media!”

SFC Marvin Barry
Missouri Army National Guard

Google

“The accounts that are being managed within the Marketing Doctor Agency are some of the best performing accounts I have seen in a long time!”

Zachary Myer
Public Health Partner Manager, Google

Comcast Spotlight

“They are probably the toughest negotiator on behalf of their clients. Always pushing for extra value, added value.”

Mary Beth O’Meara
Senior Account Executive, Comcast Spotlight

Entercom Seattle

“Marketing Doctor is one of those rare agencies that not only has the capacity to handle every facet of a client’s marketing & media needs, but also makes the vendors feel like their input is valued with a personal touch. This makes the working relationship enjoyable, fulfilling, and in the clients’ best interests!

Nick Garcia
Director of Sales, Entercom Seattle

iHeartMedia

Working with Marketing Doctor has been a refreshing and exciting experience because they are accessible, open minded, collaborative and their clients success is paramount in everything they do.

Matt Hobbs
Media Representative, iHeartMedia

KUOW

Our working relationship has always been handled in a professional manner with two-way communication and realistic deadlines. Your information about client goals also helps me put the station’s best foot forward in terms of offerings and pricing. I look forward to continuing our partnership and providing the best the station has to offer to you and your clients.

Shari Woo
Media Representative, KUOW

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