Individually Brilliant, Collectively Unstoppable
The Best Team in Marketing is at Marketing Doctor
Marketing Doctor fosters an environment rich with analytical, data-driven marketers who focus on creating successful campaigns for our clients with proven quantitative ROI. Our guiding principles rely upon following industry best practices and opening crystal clear communication channels with our clients and their target audience.
Marketing That Stands Out from The Crowd
Our team loves what we do, and the best part of our job is the opportunity to bring the joy and excitement that we get from creating new marketing campaigns to our work with you. Whether we are at a meeting with clients in Boston and New York, or running around the office chasing Sadie our office pup, we’re always working hard! Our charismatic creative and graphic design teams meet weekly with our marketing analysts to collectively create dynamic results-orients campaigns for our clients. Together we are supremely confident in our ability to create shining campaigns which both elevate the client’s’ brand and share their message effectively.
We Don’t Just Think About Marketing,
We Live & Breathe it.
“Opting to partner with Marketing Doctor was the best business decision I have ever made. In my 20+ years as a practicing surgeon, I have never seen growth like this. Thanks to Marketing Doctor, our website traffic is up 450%, and our surgeries are up 100%. The Marketing Doctor team is savvy, confident, and knowledgeable, working completely independently to continually produce incredible results for our practice.”
-Dr. Ragui Sadek, Advanced Surgical and Bariatrics
Our Team is Certifiable
Marketing Doctor is a Massachusetts state certified disadvantage owned (DBE) and women owned business (WBE). Our team members have various institutional and individual certifications in social media and digital marketing spanning from Facebook Blueprint and Google AdWords certifications to HubSpot Inbound Marketing and Media Buying Bootcamp certifications, and many more! We strive to always continue our education in the fields of marketing and advertising through all available avenues, and will integrate all we continue to learn into our constantly evolving client campaigns.
Janet is a seasoned advertising and marketing strategist with expertise in all aspects of successful marketing, advertising, public relations, social media, event management, celebrity endorsements, digital campaigns, budgeting, and management. Excel in managing multiple projects concurrently with strong detail, problem solving, and follow-through capabilities. Demonstrated ability to manage and motivate cohesive teams that achieve results. Janet successfully sources vendors, negotiates contracts, and manages budgets. Her written communication, interpersonal, and organizational skills are superb. Throughout her 25 years in the marketing, Janet has led winning efforts for national and local campaigns, including:
- US Presidential Campaign – Media Buying in the $20M+ Range
- Massachusetts Registry of Motor Vehicles
Janet leads an aggressive team of marketing professionals who have become industry leaders on a variety of emerging marketing platforms. Under her direction, Marketing Doctor serves many pro bono causes throughout the year, often to benefit women and girls. In her “free” time, Janet and her husband Peter wrangle 4 young, spirited, adventurous kids. They love to spend time together as a family on the beautiful beaches of New England and Florida. Janet has been a step aerobics enthusiast for 30 years and has a small, tight-knit group of friends. She travels with her Book Club Girl Gang and sometimes even reads books.
Carol joined Marketing Doctor in August of 2012, bringing 20+ years of media expertise and experience in both radio and television. As Director of Media Buying, Carol focuses on strategic media-buying, negotiating and placing all forms of media, including TV, radio, print, outdoor, digital, Facebook, and direct mail, with an emphasis on analysis and negotiation to ensure the best value, reach, and cost-per-point possible for her clients. Carol develops and executes marketing campaigns to include a full array of traditional and non-traditional media. In addition to developing and maintaining relationships with clients, Carol has established excellent working relationships with media outlet account executives across New England, affording her the ability to set (and achieve) lofty media buying expectations. Beyond heading our media buying department, Carol sets marketing goals for our clients and manages the Marketing Doctor team to ensure that our clients meet these goals. When she’s not juggling multiple accounts at work, you can find Carol at home cooking, spending time with her family, gardening, knitting and cheering on the New England Patriots.
Since 2012, Devon has spearheaded the social media initiatives at Marketing Doctor. With over 15 years of graphic design experience under her belt, Devon specializes in social, digital, print, web-conceptualization, and design. As a Google Partner, Devon oversees AdWords campaigns for both search and digital networks, remarketing strategies across display networks. Devon leads our Social Media team, managing all paid social media dashboards to optimize social campaign budgets and spending, and provides analysis to measure campaign ROI, ensuring the best value for our clients. When she’s not at work, you can find Devon cheering for her two sons at various local sporting events. Athleticism runs in the family: back in her college days, Devon was the first field hockey player at Clark to be named to the First Team National All-American Field Hockey team, serving on the Board of the Northampton Cal Ripken Baseball League, or cooking and eating at home.
Caroline leads the Marketing Doctor Social Media Content and Video Team. She holds industry leading certifications in Facebook, Google Analytics, and Instagram. Committed to continued education in marketing, Caroline attended Social Media Marketing World in 2016 and 2017 and is amongst the most knowledgeable in the country in emerging marketing platforms. In addition to managing accounts, she also assists in media buying, script writing, direct marketing campaigns, evaluating data for social conversion, and performs SEO audits and ROI reports. When she’s not analyzing and tracking data for our clients, you’ll find Caroline working in her garden, arranging flowers, playing with her pup Titan, or quadding through the woods of Ludlow.
As Account Executive in Government Markets, Michaela manages the sourcing and bid writing for federal and state contracts. Additionally, she leads Marketing Doctor’s initiative as a Certified Woman’s Business Enterprise to land major contracts through WBENC. With a professional background in digital marketing, research, writing, and editing, Michaela also serves as the in-house copywriter, providing research and writing support to the rest of the team. Michaela received a Bachelor of Arts in Sexuality Studies and Anthropology from Mount Holyoke College, and supports Marketing Doctor’s mission to empower women and girls at local, state, federal, and global levels. In her free time, Michaela likes to do free-hand embroidery and paper crafts, harmonize with the radio, and snuggle her cats.
After completing a certificate in Graphic Design at Holyoke Community College, Mindy joined Marketing Doctor in July of 2015. She utilizes her expertise in Adobe Photoshop, Illustrator, and InDesign to produce digital and print ads, with a focus on billboards, storyboards, direct mail, photo editing, Facebook carousel ads, and cartooning. Mindy has also worked on various promotional projects, including designing for silkscreen shirts, banners, coasters, and button pins. When she’s not at work, you’ll find Mindy at home working on her art and studying techniques in printing.
Brianna joined the Marketing Doctor team in February of 2017. She is a leading member of the Marketing Doctor Paid Social Media team. In her role supporting account manager, Brianna manages projects, oversees campaign budgeting and client billing, and manages production of ad creative and promotional items. Brianna works closely with our Social Media Strategist to execute Facebook campaigns for a variety of client campaigns, managing day-to-day campaign operations, optimizing budgets and ad copy based on performance metrics, monitoring organic and paid activity on Facebook, conducting market research, and ensuring that our agency is implementing industry best practices. When she's not at work, you'll find Brianna on a hike with her two children, enjoying wine & brie, boating with friends and family on the Connecticut River, or in her backyard growing vegetables and playing with her chickens.
Evan joined the Marketing Doctor team in July of 2017. After graduating from the College of the Holy Cross with a B.A. in English, he put his skills to use as a digital marketer. He found his niche in social media and blog writing, meshing creativity and analysis, and supports a variety of Marketing Doctor clients. When Evan’s not busy fixing grammatical errors, you can find him playing bass for his band, paid in quarters.
Ashley King, Executive Assistant, joined Marketing Doctor in April of 2017. Ashley provides support on all accounts, including data analysis, report generation, and market research. Ashley has her Bachelor’s Degree in Communication with a concentration in Media Arts & Analysis from Westfield State University. She has a professional background in web design, content creation and management. Outside of work, Ashley enjoys playing with her dog, binge watching new shows on Netflix, and practicing yoga.
Candace joined the Marketing Doctor team in January 2015 as our Business Manager. Since then, she has become the backbone that keeps us afloat and on-budget. After receiving an Associate’s Degree in Legal Studies and a Paralegal Certificate from Our Lady of the Elms College, Candace launched a career in bookkeeping and tax preparation, also working as a bankruptcy paralegal for 20 years. When she’s not crunching numbers, you’ll find her getting her nails done or adding to her collection of anything and everything that is pink!