Individually Brilliant, Collectively Unstoppable
The Best Team in Marketing is at Marketing Doctor
Marketing Doctor fosters an environment rich with analytical, data-driven marketers who focus on creating successful campaigns for our clients with proven quantitative ROI. Our guiding principles rely upon following industry best practices and opening crystal clear communication channels with our clients and their target audience.
Marketing That Stands Out from The Crowd
Our team loves what we do, and the best part of our job is the opportunity to bring the joy and excitement that we get from creating new marketing campaigns to our work with you. Whether we are at a meeting with clients in Boston and New York, or running around the office chasing Sadie our office pup, we’re always working hard! Our charismatic creative and graphic design teams meet weekly with our marketing analysts to collectively create dynamic results-orients campaigns for our clients. Together we are supremely confident in our ability to create shining campaigns which both elevate the client’s’ brand and share their message effectively.
We Don’t Just Think About Marketing, We Live & Breathe it.
"Marketing Doctor was quite literally available 24/7 to assist in our marketing efforts. They brought our social media efforts to the next level and made critical strategy recommendations in our media buying. A casino campaign is typically compressed into a short period of time and all hands have to be on deck at any given moment. Marketing Doctor performed admirably in the varied roles that we asked them to fill."
Our Team is Certifiable
Marketing Doctor is a Massachusetts state certified disadvantage owned (DBE) and women owned business (WBE). Our team members have various institutional and individual certifications in social media and digital marketing spanning from Facebook Blueprint and Google AdWords certifications to HubSpot Inbound Marketing and Media Buying Bootcamp certifications, and many more! We strive to always continue our education in the fields of marketing and advertising through all available avenues, and will integrate all we continue to learn into our constantly evolving client campaigns.
Janet founded Marketing Doctor in 2003, after proving to be a leader in the marketing industry. She develops marketing campaigns for organizations of all sizes, ranging from tailored plans for small independently-owned businesses to full-scale, multimillion dollar strategic marketing plans for regional and national product lines. Additionally, Janet has extensive experience in political advertising and non-profit marketing campaigns. Throughout her 25 years in the marketing, Janet has led winning efforts for national and local campaigns, including:
- US Presidential Campaign – Media Buying in the $20M+ Range
- Massachusetts General Hospital
- Massachusetts Registry of Motor Vehicles
- Apollo Endoscopy
Janet leads an aggressive team of marketing professionals who have become industry leaders on a variety of emerging marketing platforms. Under her direction, Marketing Doctor serves many pro bono causes throughout the year, often to benefit women and girls. In her “free” time, Janet and her husband Peter wrangle 4 young, spirited, adventurous kids. They love to spend time together as a family on the beautiful beaches of New England and Florida. Janet has been a step aerobics enthusiast for 30 years and has a small, tight-knit group of friends. She travels with her Book Club Girl Gang and sometimes even reads books.
Carol joined Marketing Doctor in August of 2012, bringing 20+ years of media expertise and experience in both radio and television. As Director of Media Buying, Carol focuses on strategic media-buying, emphasizing analysis and negotiation to ensure the best value, reach, and cost-per-point possible for our clients, meeting and exceeding delivery goals. Over the course of her career, Carol has established excellent working relationships with media outlet account executives across New England, affording her the ability to set (and achieve) lofty media buying expectations. When she’s not juggling multiple accounts at work, you can find Carol at home cooking (she’s famous for her crock-pot concoctions), spending time with her family, gardening, or knitting.
Since 2012, Devon has spearheaded the creative initiatives at Marketing Doctor. With a Studio Art degree from Clark University and over 15 years of graphic design experience under her belt, Devon specializes in digital, print, web-conceptualization, and design. As a Google Partner, Devon oversees AdWords campaigns for both search and digital networks, remarketing strategies across display networks. In addition to serving as Creative Director, Devon also leads our Social Media team, managing all paid social media dashboards to optimize social campaign budgets and spending, and provides analysis to measure campaign ROI, ensuring the best value for our clients. When she’s not at work, you can find Devon cheering for her two sons at various local sporting events (athleticism runs in the family: back in her college days, Devon was the first field hockey player at Clark to be named to the First Team National All-American Field Hockey team), serving on the Board of the Northampton Cal Ripken Baseball League, or cooking (and eating) at home.
Caroline first joined Marketing Doctor as an intern in April 2014. Since graduating from Westfield State University with a degree in Business Management and a concentration in Marketing, Caroline has grown into an invaluable Social Media strategist and analyst, boasting top industry certifications in Google Analytics and Facebook Blueprint. Caroline works directly with our clients as an Account Manager to provide social media management, content development and production, Google Analytics reporting, SEO tracking, media buying, and post-buy analysis of all media buys company-wide. When she’s not analyzing and tracking data for our clients, you’ll find Caroline working in her garden, arranging flowers, playing with her pup Titan, or quadding through the woods of Ludlow.
Michaela joined the Marketing Doctor in October of 2016. As Account Executive in Government Markets, Michaela manages the sourcing and bid writing for federal and state contracts. With a professional background in digital marketing, research, writing, and editing, Michaela also serves as the in-house copywriter, providing research and writing support to the rest of the team. Michaela received a Bachelor of Arts in Sexuality Studies and Anthropology from Mount Holyoke College, and is excited to support Janet in her mission to empower women and girls at local, state, federal, and global levels. In her free time, Michaela likes to do free-hand embroidery and paper crafts, harmonize with the radio in her Subaru, and snuggle her cats.
After completing a certificate in Graphic Design at Holyoke Community College, Mindy joined Marketing Doctor in July of 2015. She utilizes her expertise in Adobe Photoshop, Illustrator, and InDesign to produce digital and print ads, with a focus on billboards, storyboards, direct mail, photo editing, Facebook carousel ads, and cartooning. Mindy has also worked on various promotional projects, including designing for silkscreen shirts, banners, coasters, and button pins. When she’s not at work, you’ll find Mindy at home working on her art and studying techniques in printing.
Kari joined Marketing Doctor in December 2016, bringing over a decade of experience in operations and administrative management to the team. Her background in non-profit healthcare and human services has equipped Kari to work with a variety of diverse populations. Described as the “Systems Queen” by her friends, Kari has a penchant for streamlining processes and procedures. At Marketing Doctor, Kari does a little bit of everything to support the team, with a focus on client data analysis and presentation. When she’s not knee-deep in data, Kari likes to write music, create art, go on hikes, and binge watch Game of Thrones. She is a diehard football fan, forever loyal to her home team, the Kansas City Chiefs.
Sam joined Marketing Doctor in August 2015 and quickly outgrew his role as an intern. Currently pursuing a degree in Political Science from the University of Massachusetts, Amherst, Sam acts as a fundamental bridge between our clients and our staff, providing social media management, content writing, research, bid and proposal writing, auditing, client reports, and analysis. Sam specializes in government buys, and served as the lead writer of Marketing Doctor’s winning bid for the HIC/Guaranty Fund Awareness & Education Campaign with the Massachusetts Office of Consumer Affairs and Business Regulation. In his downtime, Sam enjoys hanging out at Cranes’ Beach with his two dogs.
Candace joined the Marketing Doctor team in January 2015 as our Business Manager. Since then, she has become the backbone that keeps us afloat and on-budget. After receiving an Associate’s Degree in Legal Studies from Holyoke Community College and a Paralegal Certificate from Our Lady of the Elms College, Candace launched a career in bookkeeping and tax preparation, also working as a bankruptcy paralegal for 20 years. At Marketing Doctor, Candace is responsible for budgeting, invoicing, accounting, and purchase orders. When she’s not crunching numbers, you’ll find her getting her nails done, shooting at the gun club, or adding to her collection of anything and everything that is pink!
Since becoming a member of Marketing Doctor in January of 2017, Aubree creates copy and content for a variety of online mediums. As an English and psychology double major at Mount Holyoke College, Aubree comprehends both the larger picture relating to consumer decision making and the smaller details—like grammar and syntax. Aubree’s core strength is her ability to adapt to a style and tone of voice to reflect each client. At the end of the day, she either boxes, plays tennis, practices Pilates or CrossFit, and then burns the midnight oil finishing her homework.
Brianna joined the Marketing Doctor team in February of 2017. As the team's all-around helper, Brianna provides expert administrative support to a variety of accounts, ranging from market research and vendor sourcing to detailed data analysis. She is an expert number-cruncher, with a Bachelor of Science in Accounting from Elms College and a professional background in public accounting and corporate finance. When she's not at work, you'll find Brianna on a hike with her two children, enjoying wine & brie, boating with friends and family on the Connecticut River, or in her backyard growing vegetables and playing with her chickens.
Dave joined the Marketing Doctor team in March 2016 after being in Radio Production for 28 years. His background included him writing copy, producing commercials, as well as taking the role of Production Manager. He has further experience in voiceover work for radio and television on both local and national commercials. At Marketing Doctor, Dave’s primary responsibilities include writing radio and TV scripts for automotive and healthcare clients.