Individually Brilliant, Collectively Unstoppable
The Best Team in Marketing is at Marketing Doctor
Marketing Doctor fosters an environment rich with analytical, data-driven marketers who focus on creating successful campaigns for our clients with proven quantitative ROI. Our guiding principles rely upon following industry best practices and opening crystal clear communication channels with our clients and their target audience.
Marketing That Stands Out from The Crowd
Our team loves what we do, and the best part of our job is the opportunity to bring the joy and excitement that we get from creating new marketing campaigns to our work with you. Whether we are at a meeting with clients in Boston and New York, or running around the office chasing Sadie our office pup, we’re always working hard! Our charismatic creative and graphic design teams meet weekly with our marketing analysts to collectively create dynamic results-oriented campaigns for our clients. Together we are supremely confident in our ability to create shining campaigns which both elevate the client’s’ brand and share their message effectively.
We Don’t Just Think About Marketing,
We Live & Breathe it.
“Opting to partner with Marketing Doctor was the best business decision I have ever made. In my 20+ years as a practicing surgeon, I have never seen growth like this. Thanks to Marketing Doctor, our website traffic is up 450%, and our surgeries are up 100%. The Marketing Doctor team is savvy, confident, and knowledgeable, working completely independently to continually produce incredible results for our practice.”
-Dr. Ragui Sadek, Advanced Surgical and Bariatrics
Our Team is Certifiable
Marketing Doctor is a Massachusetts state certified disadvantage owned (DBE) and women owned business (WBE). Our team members have various institutional and individual certifications in social media and digital marketing spanning from Facebook Blueprint and Google AdWords certifications to HubSpot Inbound Marketing and Media Buying Bootcamp certifications, and many more! We strive to always continue our education in the fields of marketing and advertising through all available avenues, and will integrate all we continue to learn into our constantly evolving client campaigns.
Janet Casey has dedicated her career to advanced, strategic, results-driven marketing campaigns, accruing over 25 years of experience. She founded Marketing Doctor in 2003, drawing on her expertise to launch a local medical device campaign on her own, outperforming the metrics of the national campaign – executed by a large Madison Avenue NYC advertising agency. Over the past 16 years, Janet has led record-breaking strategic advertising campaigns in 33 states, including media buying for the US 2012 Presidential Campaign. Her portfolio includes high-profile campaigns for:
- US Army
- ReShape Lifesciences
- National Guard
- Massachusetts Registry of Motor Vehicles
- Massachusetts Department of Public Health
- National Institute of Health.
Janet has hand-picked a women-led Marketing Doctor team to represent her values of dedication, professionalism, and diligence. The team currently manages over 50 campaigns, and continues to grow under Janet’s continual support and direction. Marketing Doctor leads the nation in continuing education in traditional and digital media buying, and continues to see double or triple digit growth every year over industry trends.
The future is diverse – and so is our team. We have remained 96% women and minorities for 16 years, and, in the spirit of our company, Marketing Doctor serves many pro bono causes, often to benefit women and girls. Inspired by her family, Janet continues to look for new and exciting ways to uplift and support all women in the community; including a dedication to creating excellent job opportunities in the Pioneer Valley.
Carol, Director of Traditional and Digital Media Buying, joined our team with 20+ years of media expertise in both radio and television. As a first-hand witness to the ever-changing landscape of media buying and advertising, Carol is an expert negotiator, securing outstanding added value and bonus weight for our clients. Leading a results-driven team requires an emphasis on analysis and negotiation to ensure the best value, reach, and cost-per-point possible for our clients, and Carol prides herself on remaining on the cutting edge of the industry. She believes in longevity, and has participated in some campaigns for over seven years, growing the client’s bottom line by 250%.
Caroline joined the Marketing Doctor team in the spring of 2014 after graduating from Westfield State University with a degree in Business Management and Marketing. As our Marketing Analyst, Caroline heads the analytics department, data mining and searching for trends in past and current reports to better serve our clients in the future. Caroline is committed to continued education in marketing and holds industry-leading certifications in Facebook, Google Analytics, and Instagram. She has also attended Social Media Marketing World in 2016, 2017 and 2018, positioning her among the country's most knowledgeable experts in emerging marketing platforms. In addition to managing accounts, Caroline assists in media buying, script writing, direct marketing campaigns, evaluating data for social conversion, and performing SEO audits and ROI reports. When she’s not analyzing and tracking data for our clients, you’ll find Caroline working in her garden, arranging flowers, playing with her pup Titan, or quadding through the woods of Ludlow.
With more than 10 years of experience working in Client Services, Michaela is motivated by client success and streamlined user experiences. Michaela coordinates all deliverables, strategic communication, and project timelines for clients. Michaela’s portfolio of success includes work with various health and medical clients, a 7-figure multi-platform campaign for regional economic development, a national B2C medical device campaign, Massachusetts Department of Public Health awareness campaigns, and military recruiting campaigns for the National Guard. Partnering with subject matter experts at Marketing Doctor, Michaela oversees omni-channel campaigns across Google, Facebook, Instagram, Snapchat, YouTube, Pinterest, Spotify, LinkedIn, Native Advertising, and a wide variety of traditional platforms.
Melinda joined Marketing Doctor in July of 2015 as a Visual Designer, taking advantage of her mastery with the Adobe Creative Cloud to produce print ads, digital ads, videos, and animations. She also applies her expertise in UI design, HTML, and CSS to create websites, design and implement e-mail marketing campaigns, and bring other interactive content to life. These skills have been instrumental to her success with promotional events, helping her to create silkscreen shirts, banners, coasters, billboards, and button pins. When she’s not at work, Melinda spends her free time studying animation and working on personal art projects.
Evan joined the Marketing Doctor team in July of 2017. After graduating from the College of the Holy Cross with a B.A. in English, he put his skills to use as a digital marketer. He found his niche in social media and blog writing, meshing creativity and analysis, and supports a variety of Marketing Doctor clients. When Evan’s not busy fixing grammatical errors, you can find him playing bass for his band, paid in quarters.
Ashley joined Marketing Doctor in April of 2017 and holds the title of Digital and Social Media Strategist. As part of our paid social media advertising team, Ashley creates ad campaigns, tracks daily performance and budget spend, and works closely with our content and design teams to ensure we are keeping our ads up to date. Ashley is truly a targeting expert. She also provides support on all accounts through data analysis, report generation, and market research. Ashley earned her Bachelor’s Degree from Westfield State University with a major in Communication and a minor in Psychology. She has a professional background in web design, as well as content creation and management. Outside of work, Ashley enjoys playing with her dog, binge-watching shows on Netflix, and practicing yoga.
Molly joined the Marketing Doctor team in October 2017 as a Content Writer and has earned the position of Content Supervisor through true teamwork and grit. She majored in Writing for Film and Television at Emerson College, and has since been applying her skills as the head of the Content Writing team: creating organic and ad copy, writing blogs and scripts, and editing anything that comes across her desk. Outside of work, you can find her watching too much television, giving a half-decent trivia night performance, and stopping conversations in the middle of a sentence to acknowledge nearby dogs.
Richie Here! Richie Moczo joined the Marketing Doctor team in March 2018 as a Digital Strategist. He is a certified Google Adwords Partner, and true Google and Facebook advertising junkie! Richie began his journey in digital marketing marketing more than 5 years ago, right before he went on to earn a B.A. in Communication from the University of Massachusetts Amherst. Richie’s role focuses on creating and optimizing digital campaigns, working with our content team to develop campaign content, and assisting our web design team in website creation. Additionally, Richie has earned various certifications in inbound marketing, content marketing, as well as Facebook advertising. During his downtime, he enjoys being outdoors, participating in after-work sports leagues, hiking, spending time with his three sisters and parents, and, of course, adding to his collection of novelty golf balls. Richie currently resides in Chicopee with his lovely fiance Celia and their dogs, Lila and Lucy.
Estee joined the Marketing Doctor team as a Social Media Analyst in April of 2018. Her specialties consist of building, monitoring, and optimizing Facebook and AdWords campaigns, in addition to occasionally building (and rebuilding) websites. She is aided by a professional skill set focused around digital marketing, analysis, graphic design, and web design.
Estee has a professional background working with advertising agencies and graduated from the University of Massachusetts with a Bachelor's Degree in Communications with a Minor in Economics. In her off time, Estee enjoys crafting, playing with her dogs, and hanging out with friends and family.
Candace joined the Marketing Doctor team in January 2015 as our Business Manager. Since then, she has become the backbone that keeps us afloat and on-budget. After receiving an Associate’s Degree in Legal Studies and a Paralegal Certificate from Our Lady of the Elms College, Candace launched a career in bookkeeping and tax preparation, also working as a bankruptcy paralegal for 20 years. When she’s not crunching numbers, you’ll find her getting her nails done or adding to her collection of anything and everything that is pink!
Jane started at Marketing Doctor in September of 2017, bringing with her over 20 years of experience in graphic design with a focus on helping new businesses develop visual branding strategies. She puts her artistic skills and expertise to work creating logos, brochures, collateral and promotional design, billboards, packaging, videos, and advertisements. She is a graduate of Massachusetts College of Art and holds a MFA in Design Communications from Pratt Institute. Outside of work, she is the creative director for a quarterly business magazine and an active mentor for startup businesses thorough Valley Venture Mentors.
After 7 years working in the marketing technology industry, Kate joined Marketing Doctor as an Account Executive, serving our clients and directing our Sales Team. Kate manages several Marketing Doctor clients, including a multi-tiered hospital system with 11+ unique marketing divisions. Data-driven, Kate identifies top-level strategy based on established client goals and metrics, and then oversees account management, budgeting, reporting, campaign success and communications between stakeholders. As a result of Kate’s strong focus on reducing costs per result, two of her medical practice clients have grown significantly throughout their relationship with Marketing Doctor, opening multiple new office locations with ever-growing patient counts. Her clients include UW Medicine through the University of Washington, the Massachusetts Department of Public Health, Baystate Health, Hampshire Dermatology, and Valley Solar.
Kat first joined the Marketing Doctor team in 2018 as an intern and became a full-time Visual Designer in January 2019. Specializing in the Adobe Creative Suite, she creates dynamic and engaging advertisements by applying her 2 years of professional and academic experience in graphic design. In her spare time, she enjoys cuddling with her cat, Hiro, and finding the best spots to sit in trees.