TikTok Ban: What it Means for Paid Media

TikTok Ban: What it Means for Paid Media

Content creators, influencers, brands, and marketers alike are always watching to see if a TikTok ban will occur or not. As a paid media agency, we constantly study media channels for their dependability (not just performance metrics) and prepare for what could possibly go wrong.

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3 GA4 Best Practices for Paid Media Analytics

3 GA4 Best Practices for Paid Media Analytics

It’s critical advertisers and their media partners collaborate to align paid media measurement strategies with GA4’s user-centric, privacy-conscious data collection and analysis.

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